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Pathways to improving financial inclusion through mobile money: a fuzzy set qualitative comparative analysis

PK Senyo (Decision Analytics and Risk, University of Southampton, Southampton, UK)
Ellis L.C. Osabutey (University of Roehampton, London, UK)
Konan A. Seny Kan (Otago Business School, University of Otago, Dunedin, New Zealand)

Information Technology & People

ISSN: 0959-3845

Article publication date: 23 November 2020

Issue publication date: 18 November 2021

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426

Abstract

Purpose

The purpose of this study is to investigate and explain pathways through which mobile money can improve financial inclusion.

Design/methodology/approach

The study used 294 survey responses from mobile money users in Ghana. The data were analysed using fuzzy set qualitative comparative analysis (fsQCA).

Findings

The findings reveal four pathways for improving financial inclusion through mobile money. In addition, the study identified three distinct user topologies as well as their associated pathways through which mobile money can be used to improve financial inclusion.

Practical implications

Managers and financial service organisations need to design products and services to align with different pathways and user topologies to improve financial inclusion through mobile money. Moreover, they need to take into account people’s diverse social and economic backgrounds.

Originality/value

The study makes theoretical and empirical contributions by unpacking pathways through which mobile money can improve financial inclusion. In addition, this study reveals three distinct user topologies, being ease-of-use, behavioural intention and coverage-price-service driven and associated pathways through which mobile money can improve financial inclusion. These pathways and user topologies are important to tailor mobile money services and financial inclusion policies. Lastly, this study is arguably the first to utilise the unified theory of acceptance and use of technology (UTAUT) in fsQCA to extend the mobile money literature.

Keywords

Citation

Senyo, P., Osabutey, E.L.C. and Seny Kan, K.A. (2021), "Pathways to improving financial inclusion through mobile money: a fuzzy set qualitative comparative analysis", Information Technology & People, Vol. 34 No. 7, pp. 1997-2017. https://doi.org/10.1108/ITP-06-2020-0418

Publisher

:

Emerald Publishing Limited

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