Mobile applications in tourism: the future of the tourism industry?

Garry Wei-Han Tan (Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Kampar, Malaysia)
Voon Hsien Lee (Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Kampar, Malaysia)
Binshan Lin (Louisiana State University in Shreveport, Shreveport, Louisiana, USA)
Keng-Boon Ooi (UCSI University, UCSI Heights, Cheras, Malaysia)

Industrial Management & Data Systems

ISSN: 0263-5577

Publication date: 10 April 2017



The purpose of this paper is to extend the unified theory of acceptance and use of technology with psychological constructs, namely, perceived playfulness, mobile innovativeness in information technology and perceived expressiveness (PEX) to examine on the consumers’ intention to adopt mobile applications (m-apps) as another mean in purchasing tourism-related product and services via their mobile devices. The study also included gender as moderating variable.


Partial least square-structural equation modeling approach was adopted to test the research framework using 474 valid respondents.


The results demonstrated that only performance expectancy and PEX are non-significant with the intention to adopt. In addition, gender was found to have a moderating effect between social influence and intention.

Practical implications

The study has several useful implications for researchers, m-apps developers, travel-related organizations and even government agencies when rendering m-apps services and disseminating information to their potential consumers.


The study contributes to the growing literature on m-apps in tourism from a developing country’s perspectives.



This is a revised version of a paper presented at the Technology, Innovation, and Industrial Management (TIIM) conference, Seoul National University of Science and Technology (Seoul Tech), Seoul, South Korea, May 27-31, 2014 by Garry Wei-Han Tan, Voon Hsien Lee and Keng-Boon Ooi. In addition, this research is supported by the UTAR Research Fund (UTARRF) grant; under the project number IPSR/RMC/UTARRF/2013-C2/GO2.


Tan, G., Lee, V., Lin, B. and Ooi, K. (2017), "Mobile applications in tourism: the future of the tourism industry?", Industrial Management & Data Systems, Vol. 117 No. 3, pp. 560-581.

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