Inducing individuals to engage in a gamified platform for environmental conservation
Industrial Management & Data Systems
ISSN: 0263-5577
Article publication date: 21 February 2020
Issue publication date: 1 April 2020
Abstract
Purpose
This research draws on goal framing theory and gamification affordance to understand how gamification design encourages users' continuous usage of information systems (IS) to perform proenvironmental behaviors.
Design/methodology/approach
Survey data (N = 307) were collected from users of a gamified IS designed for environmental protection. The research model was examined with structural equation modeling.
Findings
Satisfying users' demand on green effectiveness, enjoyment, and social gain directly/indirectly predicts users' intention to continue to utilize the gamified IS for proenvironmental behaviors. Moreover, gamification affordance of autonomy support, visibility of achievement, competition, and interactivity influences the satisfaction of the users' relevant demands.
Originality/value
This research contributes to the IS research for environmental sustainability at the individual level. Specifically, this research extends the understanding of users' decision-making on continuance and the role of gamification design in the context of gamified IS developed for environmental conservation.
Keywords
Acknowledgements
This research was supported by National Natural Science Foundation of China (No. 71572050), Guangdong Basic and Applied Basic Research Foundation (No. 2019A1515011731), and in part by the Research Grants Council of the Hong Kong SAR under GRF Project No. 11610419.
Citation
Du, H.S., Ke, X. and Wagner, C. (2020), "Inducing individuals to engage in a gamified platform for environmental conservation", Industrial Management & Data Systems, Vol. 120 No. 4, pp. 692-713. https://doi.org/10.1108/IMDS-09-2019-0517
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited