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Fuzzy approach to eco-innovation for enhancing business functions: a case study in China

Li Cui (School of Business, Dalian University of Technology, Panjin, China)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 12 June 2017




Although sustainability is a popular topic in the past decade, there is a lack of research to identify the driving factors for developing countries. The purpose of this paper is to investigate the driving factors for achieving eco-innovation.


An in-depth case study is employed to address the objective outlined above. A Chinese company with more than 1,200 employees was selected to address the research question.


By fuzzy decision-making trial and evaluation laboratory and interpretive structural modelling analysis, the driving factors for eco-innovation are identified, and the priority of different factors has also been extracted.


This is among the first studies to carry similar analysis regarding eco-innovation. More specifically, this is perhaps the first study to take this approach and to analyse this topic in a developing country.



This study was supported by the National Social Science Funds Project (15BGL023), the Dalian University of Technology Fundamental Research Fund (DUT16RC(4)72) and (DUT16RC(3)038) and Dalian Academy of Social Sciences (016dlskyb014).


Cui, L. (2017), "Fuzzy approach to eco-innovation for enhancing business functions: a case study in China", Industrial Management & Data Systems, Vol. 117 No. 5, pp. 967-987.



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