The impact of event quality on fan satisfaction and game attendance in the context of professional soccer in Iran
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 April 2014
Abstract
The purpose of this study is to examine the relationship between event quality and fan satisfaction and consequent fan attendance of soccer matches in Iran. Data on game quality, augmented service, interaction, outcome, environment, fan satisfaction and attendance were gathered from 260 spectators attending an Iranian premier league soccer match by means of a survey. The results show that, except for interaction, all dimensions of event quality have a significant relationship with fan satisfaction. Moreover, the effect of game quality on fan satisfaction is stronger than other dimensions. The results also confirm the significant relationship between fan satisfaction and attendance. Fan satisfaction is shown to be partially mediating the relationship between event quality and game attendance. Practical implications for facility managers and sports marketers are discussed.
Keywords
Citation
Foroughi, B., Mohammad Shah, K., Nikbin, D. and Hyun, S.S. (2014), "The impact of event quality on fan satisfaction and game attendance in the context of professional soccer in Iran", International Journal of Sports Marketing and Sponsorship, Vol. 15 No. 3, pp. 40-56. https://doi.org/10.1108/IJSMS-15-03-2014-B005
Publisher
:Emerald Group Publishing Limited
Copyright © 2014 by Winthrop Publications Limited