Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 January 2013
Abstract
Throughout this study, the authors sought to identify the antecedents and consequences of a multi-dimensional consumption-value construct. Data were collected from sports spectators in Japan (n=372) and the United States (n=396). The results indicate that three quality dimensions (functional, technical and aesthetic quality) have a significant impact on their respective value dimensions in the context of sporting events. Moreover, the constructs of entertainment and community prestige have positive effects on customers' behavioural intentions.
Keywords
Citation
Yoshida, M., James, J.D. and Cronin, J.J. (2013), "Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events", International Journal of Sports Marketing and Sponsorship, Vol. 14 No. 2, pp. 51-73. https://doi.org/10.1108/IJSMS-14-02-2013-B005
Publisher
:Emerald Group Publishing Limited
Copyright © 2013 by Winthrop Publications Limited