This research examines antecedents to consumer adoption of a popular form of online entertainment - fantasy sports leagues. Employing Davis' (1989) Technology Acceptance Model as a theoretical framework, the study found that attitude toward the televised sport (American professional football), perceived ease of using in relation to fantasy sports websites, perceived knowledge of the sport and subjective norms all played a role in explaining participants' attitudes and behavioural intentions towards playing fantasy football.
Kwak, D. and McDaniel, S. (2011), "Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites", International Journal of Sports Marketing and Sponsorship, Vol. 12 No. 3, pp. 43-56. https://doi.org/10.1108/IJSMS-12-03-2011-B005Download as .RIS
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