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The hidden benefits of non-elite mass participation sports events: an economic perspective

Richard Coleman (Principal Researcher, Sport Industry Research Centre, Sheffield Hallam University, A118 Collegiate Hall, Collegiate Campus, Sheffield S10 2BP, UK)
Girish Ramchandani (Senior Researcher, Sport Industry Research Centre, Sheffield Hallam University, UK)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 October 2010

931

Abstract

This paper examines the hidden financial benefits that non-elite events are capable of delivering for host cities. The paper provides examples of how mass participation (and other non-elite) events can generate substantial economic impacts comparable to and, in some cases greater than, those associated with elite events. Cost-effectiveness of mass participation events, relative to major elite sports events, is discussed.

Keywords

Citation

Coleman, R. and Ramchandani, G. (2010), "The hidden benefits of non-elite mass participation sports events: an economic perspective", International Journal of Sports Marketing and Sponsorship, Vol. 12 No. 1, pp. 19-31. https://doi.org/10.1108/IJSMS-12-01-2010-B004

Publisher

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Emerald Group Publishing Limited

Copyright © 2010 by Winthrop Publications Limited

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