This paper examines the hidden financial benefits that non-elite events are capable of delivering for host cities. The paper provides examples of how mass participation (and other non-elite) events can generate substantial economic impacts comparable to and, in some cases greater than, those associated with elite events. Cost-effectiveness of mass participation events, relative to major elite sports events, is discussed.
Coleman, R. and Ramchandani, G. (2010), "The hidden benefits of non-elite mass participation sports events: an economic perspective", International Journal of Sports Marketing and Sponsorship, Vol. 12 No. 1, pp. 19-31. https://doi.org/10.1108/IJSMS-12-01-2010-B004
Emerald Group Publishing Limited
Copyright © 2010 by Winthrop Publications Limited