Measuring attendance: issues and implications for estimating the impact of free-to-view sports events

Larissa Davies (Senior Research Fellow, Sport Industry Research Centre, Sheffield Hallam, University, Collegiate Crescent Campus, Sheffield S10 1BP, England)

Richard Coleman (Principal Research Fellow, Sport Industry Research Centre, Sheffield Hallam University)

Girish Ramchandani (Research Fellow, Sport Industry Research Centre, Sheffield Hallam University)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 October 2010

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Abstract

A feature of many non-elite sports events, especially those conducted in public places, is that they are free-to-view. The article focuses on the methodological issue of estimating spectator attendance at free-to-view events and the consequences for impact evaluation. Using empirical data from three case studies, the article outlines various approaches to measuring attendance and discusses the key issues and implications for evaluating free-to-view sports events.

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Davies, L., Coleman, R. and Ramchandani, G. (2010), "Measuring attendance: issues and implications for estimating the impact of free-to-view sports events", International Journal of Sports Marketing and Sponsorship, Vol. 12 No. 1, pp. 6-18. https://doi.org/10.1108/IJSMS-12-01-2010-B003

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Emerald Group Publishing Limited

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