Corporate social responsibility awareness and performance: the case of Chinese airports
International Journal of Productivity and Performance Management
ISSN: 1741-0401
Article publication date: 19 October 2020
Issue publication date: 2 November 2021
Abstract
Purpose
This study examines the corporate social responsibility (CSR) awareness of major Chinese airports during the 2013–2017 period as well as its influence on the airports' performance.
Design/methodology/approach
The authors first used a content analysis to quantify CSR awareness of the examined airports reflecting their annual and CSR reports. Alongside other characteristics such as location and size, CSR awareness’ influence on the airports' performance (measured by data envelopment analysis [DEA]) was consequently examined.
Findings
The CSR awareness varies among airport and over time; however, an increasing concern about this issue is found in the Chinese airport industry. Particularly, Chinese airports tend to focus more on customers and the society and that increase of CSR awareness could improve the airports' performance.
Research limitations/implications
The authors analyzed only four Chinese airports, and the data may be influenced by other factors such as politics, culture, business behaviors or management. Studies with larger sample (e.g. more airports from China and/or other countries) or with more CSR aspects and indicators will contribute to this matter.
Originality/value
This is the first study to combine the content analysis and the DEA into a single framework to examine the relationship between CSR awareness and performance, especially for Chinese airports. It can therefore provide important practical implications to Chinese aviation managers.
Keywords
Citation
Ngo, T. and Tian, Q. (2021), "Corporate social responsibility awareness and performance: the case of Chinese airports", International Journal of Productivity and Performance Management, Vol. 70 No. 8, pp. 2131-2148. https://doi.org/10.1108/IJPPM-07-2019-0336
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited