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A perspective of making India robot ready: case study on Sakrobotix lab pvt. ltd.

Siwalik Mishra (Symbiosis Centre for Management and Human Resource Development, Symbiosis International University Symbiosis, Pune, India)
Sonali Bhattacharya (Symbiosis Centre for Management and Human Resource Development, Symbiosis International University Symbiosis, Pune, India)

International Journal of Innovation Science

ISSN: 1757-2223

Article publication date: 2 March 2021

Issue publication date: 29 March 2021

74

Abstract

Purpose

The purpose of this study is to identify and understand key strategies relating to the staffing, employee experience and employer branding of an inventive startup in robotics training and consumer robotics manufacturing space, keeping in mind the constraints and challenges faced by the company right from the beginning to date.

Design/methodology/approach

A case-based method approach has been used. The Founder-Chief executive officer was interviewed multiple times. Interviews were transcribed for further analysis. Data was also sourced from the company website, news and digital media reports.

Findings

Human resource strategies used by the company in venturing out in this niche market were explored and linked to the concepts of staffing, employee experience and employer branding. This case can be used for teaching the human resource challenges of a growing start-up.

Practical implications

With the help of this case, readers may be able to appreciate the practice of critical concepts of staffing and employee experience in a growing startup.

Originality/value

The premise of a budding start-up in a niche industry, such as robotics training in educational institutions and manufacturing of small-scale consumer robotics, adds to the novelty of the case.

Keywords

Acknowledgements

The excerpt of the case was presented at S-TEAM 2020 (SCMHRD - ECHNOLOGY, ECONOMICS, ANALYTICS & MANAGEMEMENT) CONFERENCE 2020 organized virtually by Symbiosis Centre for Management and Human Resource Development, a constituent of Symbiosis International University, Pune, INDIA held from 17th to 22nd August, 2020. The theme of the Conference was “Changing Paradigms of Management during and after a Global Crisis”.

Citation

Mishra, S. and Bhattacharya, S. (2021), "A perspective of making India robot ready: case study on Sakrobotix lab pvt. ltd.", International Journal of Innovation Science, Vol. 13 No. 2, pp. 175-192. https://doi.org/10.1108/IJIS-09-2020-0170

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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