Antecedents of corporate reputation with employees in higher education institutions: a systematic review
International Journal of Educational Management
ISSN: 0951-354X
Article publication date: 2 November 2020
Issue publication date: 29 December 2020
Abstract
Purpose
The purpose of this paper is to provide a systematic review of studies on antecedents of the corporate reputation of higher education institutions (HEIs) from the perspectives of employees
Design/methodology/approach
The approach is an examination of previous literature on antecedents of corporate reputation in HEIs, published between 2010 and 2020.
Findings
The findings show that general and specific factors of corporate reputation in HEIs are being employed as strategic tools to survive the competitive nature of the higher education landscape.
Originality/value
Factors of corporate reputation in HEIs from the perspectives of employees are an understudied area with little academic literature available.
Keywords
Acknowledgements
The authors thank the anonymous reviewers for their constructive comments and suggestions.
Citation
Rashid, S. and Mustafa, H. (2021), "Antecedents of corporate reputation with employees in higher education institutions: a systematic review", International Journal of Educational Management, Vol. 35 No. 1, pp. 297-309. https://doi.org/10.1108/IJEM-06-2020-0310
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited