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Motivations for participation in active sports tourism: a cross-national study

Sita Mishra (Institute of Management Technology Ghaziabad, Ghaziabad, India)
Gunjan Malhotra (Institute of Management Technology Ghaziabad, Ghaziabad, India)
Maria Johann (SGH Warsaw School of Economics, Warsaw, Poland)
Shalini Rahul Tiwari (Institute of Management Technology Ghaziabad, Ghaziabad, India)

International Journal of Event and Festival Management

ISSN: 1758-2954

Article publication date: 3 December 2021

Issue publication date: 10 January 2022

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Abstract

Purpose

Sports tourism has gained much attention in recent decades due to its socio-economic and environmental impact on destinations. This study at first examines travel motives that might trigger participation in active sports tourism (AST). Further, it compares these travel motives and their impact on participation intention in AST (between India and Poland).

Design/methodology/approach

Data were collected online through a self-administered questionnaire in both countries (N = 273 in India and N = 255 in Poland). Descriptive data were analyzed using SPSS statistics 24, and SPSS AMOS 25 was used for testing the measurement model and multi-group analysis.

Findings

The results show that in both countries, participants are motivated mainly by travel exploration, social bonding, and stress relief, which are the primary travel motives commonly associated with tourism. However, the significance of these motives varies across both nations. Interestingly, active sports tourists are not motivated by physical strength, self-enhancement, and social recognition.

Originality/value

The study presents a framework to discuss travel motives in Active Sports Tourism (AST). It also describes the motives that influence Indians and Polish citizens' participation in active sports tourism.

Keywords

Citation

Mishra, S., Malhotra, G., Johann, M. and Tiwari, S.R. (2022), "Motivations for participation in active sports tourism: a cross-national study", International Journal of Event and Festival Management, Vol. 13 No. 1, pp. 70-91. https://doi.org/10.1108/IJEFM-06-2021-0045

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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