Effect of food experience on tourist satisfaction: the case of Indonesia
International Journal of Culture, Tourism and Hospitality Research
ISSN: 1750-6182
Article publication date: 1 August 2016
Abstract
Purpose
The paper aims to investigate food-related experiences among international tourists visiting Indonesia and the effect of food on their overall satisfaction.
Design/methodology/approach
Data were collected through self-administrated questionnaires that were distributed randomly to tourists at Jakarta International Airport and some tourist areas around Jakarta. Statistical analyses such as factor analysis, multiple linear regression and descriptive analysis were used to analyze the data.
Findings
The findings of the multiple linear regression analysis showed that “heritage” and “ingredients” were significant factors that affected the overall satisfaction of tourists. Results imply that destinations can have differentiated themselves through using their unique foods.
Practical implications
A major contribution of this study is its implications for practitioners in the tourism industry for developing marketing strategies.
Originality/value
This study was one of the first to examine the effect of food experiences on the overall satisfaction of tourists in Indonesia.
Keywords
Citation
Babolian Hendijani, R. (2016), "Effect of food experience on tourist satisfaction: the case of Indonesia", International Journal of Culture, Tourism and Hospitality Research, Vol. 10 No. 3, pp. 272-282. https://doi.org/10.1108/IJCTHR-04-2015-0030
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited