Testing an attribute-benefit-value-intention (ABVI) model of local food consumption as perceived by foreign tourists
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 30 January 2019
Issue publication date: 30 January 2019
Abstract
Purpose
This study aims to examine the attribute-benefit-value-intention (ABVI) model of local food consumption as perceived by foreign tourists. The model was designed to test the structural relationships between local food attributes, perceived benefits, consumption value and behavioral intentions.
Design/methodology/approach
The structural relationships of foreign tourists’ perceptions of local food consumption were conceptualized, and hypotheses were proposed. The main survey was conducted using a large sample of 1,323 tourists in Hong Kong.
Findings
“Food quality”, “food novelty” and “restaurant quality” significantly affected “emotional” and “epistemic benefit”. “Emotional benefit” had a significant effect on “consumption value” and “behavioral intention”, while “epistemic benefit” only influenced “consumption value”.
Practical implications
Local food marketers and DMOs need to promote the product features that are relevant to tourists’ benefits. Restaurant marketers need to develop distinctive strategies for tourists from different national backgrounds.
Originality/value
This study proposed and empirically tested a new model of tourists’ local food consumption, including two benefits, consumption value and behavioral intention.
Keywords
Acknowledgements
The work described in this paper was fully supported by a grant from the Research Grants council of the Hong Kong special Administrative Region, China (Project No. PolyU156045/15B).
Citation
Kim, S.(S). and Choe, J.Y.(J). (2019), "Testing an attribute-benefit-value-intention (ABVI) model of local food consumption as perceived by foreign tourists", International Journal of Contemporary Hospitality Management, Vol. 31 No. 1, pp. 123-140. https://doi.org/10.1108/IJCHM-10-2017-0661
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited