Rethinking the role of hospitality in society: the HOST model
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 18 September 2023
Abstract
Purpose
The purpose of this conceptual paper is to provide a critical reflection on the role of hospitality in society. Specifically, this research criticizes contemporary conceptualizations of hospitality in academic research and practice and suggests a reconceptualized approach for capturing the full potential of hospitality to elicit transformative social change.
Design/methodology/approach
This paper is based on a critical analysis of hospitality research and practice as reflected in the extant literature. A typological approach to conceptualization is used to develop a framework that views hospitality from three distinct epistemological pathways.
Findings
Hospitality has largely been conceptualized as an industry- or a business-level context in which economic activity takes place, a pathway referred to as application. This paper offers the hospitality-oriented society of tomorrow (HOST) framework, which urges researchers and practitioners to explore two additional pathways – infusion and transformation – through which hospitality can contribute to society. The nonrecursive relationships between these three pathways and the five pillars of sustainable development espoused by the United Nations 2030 Agenda are proposed to form the basis of future inquiry into the role of hospitality in society.
Practical implications
The HOST model provides a framework whereby stakeholders within and outside of the traditional contours of the hospitality industry can benefit from a broader conceptualization and implementation of the hospitality phenomenon.
Originality/value
The paper offers a thought-provoking assessment of the fundamental tenets of hospitality as an academic discipline and social phenomenon. It offers a unique framework that should inform the evolution of hospitality research and practice if the discipline is to bolster its social significance.
Keywords
Acknowledgements
All authors contributed equally to this paper. The authors would like to acknowledge Boston University’s School of Hospitality Administration for hosting the research conference titled “A Critical Reflection on the Future of Hospitality,” which resulted in the idea for this manuscript.
Citation
Bilgihan, A., Hanks, L., Line, N.D. and Mody, M.A. (2023), "Rethinking the role of hospitality in society: the HOST model", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-04-2023-0512
Publisher
:Emerald Publishing Limited
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