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Corporate social entrepreneurial orientation in the hospitality and tourism industry: a religiosity perspective

Mohammad Sharifi-Tehrani (Department of Museum and Tourism, Art University of Isfahan, Isfahan, Iran)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 21 December 2022

46

Abstract

Purpose

The major purpose of this research article is to empirically analyze a moderated-mediated model to comprehend the interrelationships between religiosity, life hardship, attitude toward social entrepreneurship (SE) and corporate social entrepreneurial orientation (SEO).

Design/methodology/approach

The constructivist grounded theory method was used to analyze interviews, and partial least squares structural equation modeling was selected to analyze the developed nine hypotheses.

Findings

Based on the structural model outcomes, the practicing religious believers reported a significantly higher level of corporate SEO and propensity for social proactiveness, innovativeness, risk-taking, socialness and persistence (dimensions of SEO) than the nonpracticing believers.

Practical implications

This study provides the practical implication that social entrepreneurs with a higher degree of congruence with the prevailing religious institutionalized logic in a society have a higher inclination to create social value through corporate practices and operations.

Originality/value

This study presents an SEO scale that incorporates the dimensions of two SEO scales developed by Kraus et al. (2017) and Syrjä et al. (2019). To the best of the author’s knowledge, the applicability and generalizability of this scale were supported for the first time in the SE discipline, particularly tourism SE. This scale effectively captures more characteristics of SE, particularly in the face of inefficient political and institutional forms.

Keywords

Acknowledgements

The author would like to express his gratitude to the Editor-in-Chief, the Associate Editor and three anonymous reviewers for their helpful comments. Special thanks go to Dr S. Mostafa Rasoolimanesh for his advice on statistical analysis. I also appreciate Dr Jafar Jafari for his unwavering support and trust and wish to dedicate this article to him. Words fail to convey how I am thankful to him.

Citation

Sharifi-Tehrani, M. (2022), "Corporate social entrepreneurial orientation in the hospitality and tourism industry: a religiosity perspective", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-04-2022-0461

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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