Event tourist experience value: multi-item scale development and validation
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 13 February 2023
Issue publication date: 11 May 2023
Abstract
Purpose
No study to date has addressed the construct of event tourist experience value and there is no well-accepted value measurement method. This study aims to examine the underlying dimensions of event tourist experience value from a holistic perspective.
Design/methodology/approach
The research process consists of two steps. First, the dimensions of event tourist experience value are investigated by using grounded theory and content analysis of travel blogs. The second step is to explore and verify the scale of event tourist experience value.
Findings
The items show that event tourist experience value can be comprehensively understood from three dimensions: functional value (functional factors); hedonic value (relaxation, escape, restoration and interaction); and symbolic value (social prestige, belonging and self-transcendence).
Practical implications
The findings are useful indicators explaining events attendance, and can help event organizers and destination managers to better understand the needs of tourists and design event experiences in a more sophisticated way.
Originality/value
This work integrates a series of varied events to suggest a holistic view of event tourist experience value, which provides a theoretical basis for other scholars to compare and monitor findings in this field.
Keywords
Acknowledgements
This research was supported by the Research project of Ideological and Political Courses in Universities sponsored by the National Social Science Foundation of China in 2019, “A Study on the Construction of Chinese Community Consciousness among overseas Chinese Students from Hong Kong, Macao and Taiwan in Universities” (No.: 19VSZ140).
Citation
Zhan, F., Wang, C., Luo, W. and Luo, J. (2023), "Event tourist experience value: multi-item scale development and validation", International Journal of Contemporary Hospitality Management, Vol. 35 No. 6, pp. 2246-2266. https://doi.org/10.1108/IJCHM-03-2022-0365
Publisher
:Emerald Publishing Limited
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