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Managing group flow experiences in escape rooms

Tomaž Kolar (Faculty of Economics, University of Ljubljana, Ljubljana, Slovenia)
Barbara Čater (Faculty of Economics, University of Ljubljana, Ljubljana, Slovenia)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 3 August 2018

Issue publication date: 10 September 2018

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Abstract

Purpose

This paper theoretically and empirically aims to explore customer group flow experiences with an urban adventure game called “escape rooms”.

Design/methodology/approach

A comprehensive model of group flow antecedents and consequences is proposed and empirically verified by means of survey research and SEM methodology.

Findings

The results indicate that key determinants of group flow experiences are the collective challenge/skills balance, and theming and storytelling. Group flow, in turn, significantly affects participants’ revisit intentions and word-of-mouth communications, as well as group cohesion and subjective quality of life.

Practical implications

The supported research model provides an insight into how group flow experiences can be facilitated by means of gamification and yields important managerial implications. These are systematically discussed in regard to antecedent and consequence constructs.

Originality/value

This paper is one of the first papers to systematically examine the antecedents and consequences of group flow experiences at adventure game-based attractions. It contributes to the understanding and management of peak experiences in contemporary hospitality and tourism.

Keywords

Citation

Kolar, T. and Čater, B. (2018), "Managing group flow experiences in escape rooms", International Journal of Contemporary Hospitality Management, Vol. 30 No. 7, pp. 2637-2661. https://doi.org/10.1108/IJCHM-03-2017-0152

Publisher

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Emerald Publishing Limited

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