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Impact of personality traits on information needs and seeking behavior of LIS students in Pakistan

Shamshad Ahmed (Department of Library and Information Sciences, University of Sargodha, Sargodha, Pakistan)
Farhat Rehman (Department of Library and Information Science, The Islamia University of Bahawalpur, Bahawalpur, Pakistan)
Arslan Sheikh (Department of Library Information Services, COMSATS University Islamabad, Islamabad, Pakistan)

Information Discovery and Delivery

ISSN: 2398-6247

Article publication date: 30 May 2019

Issue publication date: 6 September 2019

Abstract

Purpose

This paper aims to identify the personality traits (agreeableness, openness to experience, extraversion, conscientiousness and neuroticism) of library and information science (LIS) students in Pakistan. The difference among the personality traits of LIS students toward their information needs and seeking behavior is also analyzed.

Design/methodology/approach

Two instruments, namely, BFI scale and a self-structured instrument were used to collect the data. Kruskal–Wallis test was applied to find out differences among the personality traits of LIS students toward their information needs and seeking behavior.

Findings

Findings of the study revealed that out of 320 respondents, 186 possessed openness to experience, while only 7 possessed extraversion personality trait. Moreover, the students having extraversion personality trait were, generally, more concerned toward information needs. On the other hand students having conscientious trait were increasingly more seekers of information. Overall, the conscientiousness was identified as the most suitable personality trait for LIS students. A significant difference was also observed among all the personality traits of LIS students.

Practical implications

The findings of this study will help in the identification of LIS individual’s personality. The library managers can use these personality traits for the selection of suitable library professionals for their libraries.

Originality/value

This study can be valuable for the induction of new library professionals and also help managers in assigning the duties based on these personality traits.

Keywords

Citation

Ahmed, S., Rehman, F. and Sheikh, A. (2019), "Impact of personality traits on information needs and seeking behavior of LIS students in Pakistan", Information Discovery and Delivery, Vol. 47 No. 3, pp. 125-134. https://doi.org/10.1108/IDD-09-2018-0046

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited