In recent months several high‐profile breaches of consumer privacy have raised public concern about data gathering on the Web. The issue of privacy has led to lawsuits by consumers and consumer advocacy groups and investigations by government regulations. As businesses wrestle with the question of where to draw the line when it comes to collecting and using customer information, they continue to invest in new technologies to gather and analyze customer data to improve their marketing effectiveness. This paper will address the issue of consumer privacy rights and make recommendations for various stakeholders to assure consumer privacy rights in the age of the Internet.
CitationDownload as .RIS
MCB UP Ltd
Copyright © 2001, MCB UP Limited