The marketing of freightliners

Abstract

Analyses the freightliner container system with the inception of British Rail's development of its land‐based system. Examines, from the point of view of new product marketing, the development of freightliner marketing strategies. Purports that it is clear that the railway can in no sense be regarded as a monopoly concern in freight transport, as British Rail's main competitor is the road haulier – although coastal shipping, and firms operating their own road vehicles, are major competitors for certain types of traffic. Discusses the various types of licence used, for the different weights of transport involved. Contends that the freightliner system is a very effective mode of transport over long distances, and it will assume an increasingly important role in the changing distributive requirements of industry.

Citation

Nix, R. (1970), "The marketing of freightliners", European Journal of Marketing, Vol. 4 No. 4, pp. 237-245. https://doi.org/10.1108/EUM0000000005201