Aspects of the application of behavioural sciences to marketing
Gardan R. Foxall
(University of Newcastle upon Tyne. Newcastle upon Tyne, UK)
512
Abstract
Looks at the problems and advantages of the application of sociological and social psychological concepts to marketing science. Deals with the problem of selecting relevent concepts from the behavioural sciences, and discusses the explicative power of some of these concepts. Suggests guidelines for the selection of behavioural science ideas, which are both practically and educationally appropriate.
Keywords
Citation
Foxall, G.R. (1974), "Aspects of the application of behavioural sciences to marketing", European Journal of Marketing, Vol. 8 No. 3, pp. 236-244. https://doi.org/10.1108/EUM0000000005090
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited