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Article
Publication date: 1 March 1974

Douglas Tookey

Looks at the effectiveness of marketing development in the organization. Relates the development of marketing in firms UK firms in a single industry to effectiveness in…

Abstract

Looks at the effectiveness of marketing development in the organization. Relates the development of marketing in firms UK firms in a single industry to effectiveness in the areas of product development and customer relationships.

Details

European Journal of Marketing, vol. 8 no. 3
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 January 1987

Erdener Kaynak and Ben Issa Hudanah

Far from being parasitic and of no value to developing economies, marketing makes an increasingly positive contribution — relaying information, stimulating demand…

Abstract

Far from being parasitic and of no value to developing economies, marketing makes an increasingly positive contribution — relaying information, stimulating demand, transmitting price decreases and raising living standards. Nine LDCs are studied here, the results showing marketing as a co‐ordinator of production and consumption activities. The stages of development passed through by marketing systems are analysed, and indications of economic development highlighted. Countries are not identical, so a knowledge of these is vital to understand the pattern of marketing response and practice which emerges. Western techniques can only be transferred with respect to the social and cultural differences between countries, so a study of the long‐term evolution of their organisations is necessary.

Details

European Journal of Marketing, vol. 21 no. 1
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 May 1995

Martin Fojt

This special “Anbar Abstracts” issue of the Journal of Product & Brand Management is split into six sections covering abstracts under the following headings: Marketing

Abstract

This special “Anbar Abstracts” issue of the Journal of Product & Brand Management is split into six sections covering abstracts under the following headings: Marketing strategy; Customer service; Pricing; Promotion; Marketing research, customer behavior; Product management.

Details

Journal of Product & Brand Management, vol. 4 no. 2
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 1 April 1982

Edward W. Cundiff and Marye T. Hilger

Introduction Everyone agrees that increasing levels of economic development is good, but hardly anyone agrees on how to achieve it. Theorists cannot even agree on what…

Abstract

Introduction Everyone agrees that increasing levels of economic development is good, but hardly anyone agrees on how to achieve it. Theorists cannot even agree on what constitutes economic development; each writer on economic development uses his own measure or measures of development. Many of these measures represent attempts to assess levels of production and/or consumption in the economies studied. Thus, it would seem that the achievement of higher levels of production and consumption is a common goal of economic development theorists. The production‐consumption thesis is an accepted tenet in economic development planning. Unfortunately, most of the production‐consumption theories and planners have focused their attention entirely on developing the productive capacity end of the equation, under the assumption that increases in consumption will automatically follow increases in production. (See Figure I for an illustration of this dichotomy between theory and policy.)

Details

Management Decision, vol. 20 no. 4
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 April 1995

Martin Fojt

This special “Anbar Abstracts” issue of the Journal of Business & Industrial Marketing is split into seven sections covering abstracts under the following headings…

Abstract

This special “Anbar Abstracts” issue of the Journal of Business & Industrial Marketing is split into seven sections covering abstracts under the following headings: Marketing strategy; Customer service; Sales management; Promotion; Product management; Marketing research/customer behavior; Sundry.

Details

Journal of Business & Industrial Marketing, vol. 10 no. 4
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 1 April 1989

Frank G. Bingham and Charles J. Quigley

Proposes a new product implementation process which is designed toreduce the risk inherent in new product introductions in consumermarkets. Defines the stages of this…

Abstract

Proposes a new product implementation process which is designed to reduce the risk inherent in new product introductions in consumer markets. Defines the stages of this process as idea generation, idea screening, conceptual development and testing, business analysis, product development, test market, and product introduction. Concludes that this process differs from previous models in suggesting a team be created to manage the development, speeding up the tasks in each stage.

Details

Journal of Consumer Marketing, vol. 6 no. 4
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 February 1993

Nils‐Erik Aaby and Richard Discenza

Two trends confront managers in the 1990s. Technology will becomeincreasingly important, and firms will tend to become more“market‐oriented”. This will pose considerable…

Abstract

Two trends confront managers in the 1990s. Technology will become increasingly important, and firms will tend to become more “market‐oriented”. This will pose considerable challenge to managers responsible for the development and commercialization of new products. Argues that traditional approaches will not work because time‐to‐market will have to be reduced, product technology content will have to be increased, and competitive intelligence will have increased impact on development efforts. Discusses traditional approaches to product development and commercialization and presents a model which integrates engineering concepts and market‐oriented perspectives.

Details

Journal of Business & Industrial Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 1 October 2006

Anayo Dominic Nkamnebe

This paper seeks to answer the basic question of the fate of Sub‐Sahara Africa's development in the context of the emerging marketing system that is anchored on the…

Abstract

Purpose

This paper seeks to answer the basic question of the fate of Sub‐Sahara Africa's development in the context of the emerging marketing system that is anchored on the globalisation orthodoxy.

Design/methodology/approach

The paper draws from literature to argue that the emerging globalised marketing system is an advanced stage of colonisation, neo‐colonisation, and re‐colonisation of Sub‐Sahara Africa by the developed economies.

Findings

Based on this premise, the paper submits that the new system possesses the potentials to impoverish SSA unless innovative marketing and development paradigms that are Afro‐centric are developed, to tactically respond to the challenges posed by the emerging marketing system that favours the rich countries of the world.

Practical implications

The paper proposes some strategic choices open to Sub‐Sahara Africa for adapting to the new order. Only through this means can the region actively and positively participate in this “juggernaut called globalisation”.

Originality/value

In providing a view of the impacts of globalisation on Sub‐Sahara Africa from within the region, this paper offers an alternative to the largely “developed world” academic discourse.

Details

Critical perspectives on international business, vol. 2 no. 4
Type: Research Article
ISSN: 1742-2043

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Article
Publication date: 1 January 1978

Gordon Wills

BUSINESS SCHOOL GRAFFITI is a highly personal and revealing account of the first ten years (1965–1975) at Britain’s University Business Schools. The progress achieved is…

Abstract

BUSINESS SCHOOL GRAFFITI is a highly personal and revealing account of the first ten years (1965–1975) at Britain’s University Business Schools. The progress achieved is documented in a whimsical fashion that makes it highly readable. Gordon Wills has been on the inside throughout the decade and has played a leading role in two of the major Schools. Rather than presuming to present anything as pompous as a complete history of what has happened, he recalls his reactions to problems, issues and events as they confronted him and his colleagues. Lord Franks lit a fuse which set a score of Universities and even more Polytechnics alight. There was to be a bold attempt to produce the management talent that the pundits of the mid‐sixties so clearly felt was needed. Buildings, books, teachers who could teach it all, and students to listen and learn were all required for the boom to happen. The decade saw great progress, but also a rapid decline in the relevancy ethic. It saw a rapid withering of interest by many businessmen more accustomed to and certainly desirous of quick results. University Vice Chancellors, theologians and engineers all had to learn to live with the new and often wealthier if less scholarly faculty members who arrived on campus. The Research Councils had to decide how much cake to allow the Business Schools to eat. Most importantly, the author describes the process of search he went through as an individual in evolving a definition of his own subject and how it can best be forwarded in a University environment. It was a process that carried him from Technical College student in Slough to a position as one of the authorities on his subject today.

Details

European Journal of Marketing, vol. 12 no. 1
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 May 1983

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This…

Abstract

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

Details

Management Decision, vol. 21 no. 5
Type: Research Article
ISSN: 0025-1747

Keywords

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