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A Comparative View of Public Policy Toward Distribution

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 August 1978

486

Abstract

Describes key developments in public policy towards the distributive sector in various socio‐economic contexts. Attempts to explain its evolution in terms of the changes in economic structure and political priorities. Examines capitalist, socialist and Third World economies, respectively. Looks deeper at the USA and its distribution and pricing process: Japan is then scrutinised and, as in the USA, ‘free competition’ is the banner upheld; Sweden as a ‘midway’ system (between communism and capitalism) is next to be scrutinised, showing some unique features — such as a heavy consumer bias. Investigates patterns in advanced capitalist economies with public policy towards distribution the main point. Examines the socialist countries next, starting with the USSR as the oldest and economically most power socialist country; East Germany is next for scrutiny with its high level of industrial development key; China, with its unique place as a dominantly agrarian country, is discussed even though little is known of its distribution structure and policy. Further explores developments in Third World countries and these are named: Mexico, Tunisia and India. Concludes that public policy with regard to distribution in various socio‐economic contexts have been examined and further, that distribution is becoming an important concern of public policy in all socio‐economic contexts.

Keywords

Citation

Dholakia, N. and Dholakia, R.R. (1978), "A Comparative View of Public Policy Toward Distribution", European Journal of Marketing, Vol. 12 No. 8, pp. 541-553. https://doi.org/10.1108/EUM0000000004980

Publisher

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MCB UP Ltd

Copyright © 1978, MCB UP Limited

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