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Entrepreneurship and engineering: the triumph of All India Warehousing Private Ltd

Saroj Koul (Jindal Global Business School, O.P. Jindal Global University, NCR Delhi, India.)
Ankush Guha (ITM Kharghar, Mumbai, India.)

Publication date: 10 October 2013

Issue publication date: 10 October 2013


Subject area

Operations management.

Study level/applicability

Logistics, Warehousing, India.

Case overview

Joy Banerjee and Gaurav Tripathi have recently joined as Managers in the Planning Department at All India Warehousing Private Limited (AIWPL). Their on-job training is completed. They have met with almost all the officials at the warehouse, have interacted with labour to understand the company and its functions, and are planning to meet Kamlesh Patel, their Managing Director, to discuss the challenges and opportunities and to suggest strategies. Will they be able to make a satisfactory presentation to Kamlesh Patel on the company performance and the parameters that are going to be crucial to AIWPL's continued success? This case study may prove useful to practicing managers and management students on understanding the working of a family run private warehouse, business environment in the warehousing sector, use of technology and organizational capability to manage multi-product, multi-location warehouses.

Expected learning outcomes

To illustrate typical organizational responsibility structure at a private warehousing site. To illustrate the planning and administrative control mechanism in implementing strategy at a warehousing site. Offer students opportunity to understand and take view of a typical operational (project) structure. Opportunity for students to speculate adaptations in the wake of ever-changing business and company environment. Opportunity to introduce Logistic Scenario in India, warehousing technology and relate with the case in context.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email to request teaching notes.



The case writers acknowledge the support and information provided by the members of the management at All India Warehousing Pvt. Ltd. (AIWPL). They also acknowledge the encouragement from ITM Business School's OM Department especially Dr Ganesh Raja, Director and Professor P.C. Tungare during the case development stages. The case study is prepared from secondary sources including the information provided by company management, official website and published reports. This case study is intended for a class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.


Koul, S. and Guha, A. (2013), "Entrepreneurship and engineering: the triumph of All India Warehousing Private Ltd", , Vol. 3 No. 4.



Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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