Jute for Life: reconciling the social and business goals through sustainable entrepreneurship

Abstract

Learning outcomes

The case has practical value exhibiting forces creating sustainable livelihood at grassroots level and at the same time depicting how business and social goals can be reconciled through innovative mechanisms.

Case overview/synopsis

The case covers the journey of a social enterprise lead by a woman entrepreneur, run by women workers and providing livelihood to several rural women entrepreneurs through providing skill development training in making hand-made jute bags.

Complexity academic level

MBA and BBA

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 3: Entrepreneurship

Citation

Tiwari, M. and Nakra, A. (2022), "Jute for Life: reconciling the social and business goals through sustainable entrepreneurship", , Vol. 12 No. 2. https://doi.org/10.1108/EEMCS-03-2021-0083