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Learning and development at PTCL and advent of COVID-19

Mubeena Soomro (Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan)
Ubedullah Memon (Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan)
Masroor Ali (Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan)
Naveed Akhtar Qureshi (Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan)

Publication date: 24 August 2023

Abstract

Learning outcomes

1. Analyze the concept of disruptive change and its impact on organizational learning and development; 2. Develop the ability to identify and implement effective behavioral training interventions; 3. Understand the learning and development process; 4. Evaluate the challenges associated with online learning and explore strategies to overcome them; and 5. Recognize the significance of online learning in the current era and acquire knowledge and skills using online tools and applications for different job roles.

Case overview/synopsis

This case focuses on the new challenges that Shazia Zaheer, who is Head of the Learning and Development Department, is experiencing as a consequences of COVID-19 in her department. As her learning and development department has been focused primarily on traditional learning modes since the inception of Pakistan Telecommunication Limited (PTCL), she is facing additional challenges in adopting online learning because PTCL has undergone significant structural change. Since 1947, PTCL has been a state-owned enterprise. In 2005, the Pakistan Government privatized PTCL. This privatization resulted in numerous structural changes in management, hierarchy, chain of command, pay structure, product lines, technology and other factors. Employees were reduced from 90,000 to 23,000 as part of a volunteer separation plan, and a new scheme was introduced to streamline the process and improve efficiency. However, the employees at PTCL reacted to this transformation with union strikes and behavioral changes. Hence, this became a daunting challenge for Shazia Zaheer to change employees’ mindsets and instill corporate culture values. Nonetheless, she successfully won the half battle by changing the mindset of employees, and then she faced another challenge, COVID-19. This new normal brought new challenges for Shazia to implement online learning as her department relies solely on traditional modes of learning (classroom-based learning).

Complexity academic level

This case will be a good teaching aid if included in any courses on “Training and Development,” “Human Resource Management,” “Change Management” and “Online Learning” It would be better at the undergraduate (specialization courses) or graduate level.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 6: Human Resource Management.

Keywords

Acknowledgements

Thank you to Ms Shazia Zaheer Group Head of Learning and Development PTCL Group.

Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.

Citation

Soomro, M., Memon, U., Ali, M. and Qureshi, N.A. (2023), "Learning and development at PTCL and advent of COVID-19", , Vol. 13 No. 2. https://doi.org/10.1108/EEMCS-01-2023-0004

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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