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Neuro-what? Which neuroscience products should you take seriously?

Michael Merzenich (Posit Science, San Francisco, California, USA and Department of Neuroscience, University of California San Francisco, San Francisco, California, USA)

Development and Learning in Organizations

ISSN: 1477-7282

Article publication date: 27 November 2018

Issue publication date: 20 August 2019




Discovery in the field of neuroscience is rapid and keeping pace can be overwhelming. This paper aims to summarize the history of how the field has developed and provides seven key questions you should ask when assessing the validity of “neuro” products and services.


This paper is based on the author’s five decades of experience as a neuroscientist.


Developments in neuroscience can assist organizations to deliver more effective OD and learning and development (L&D) interventions. It is, however, critical to identify well-researched and evidenced products and services.


Neuroscience is developing at a high speed our understanding of the brain. This paper provides L&D professionals with a set of principles on which to assess the voracity of what they are offered, to sort the wheat from the chaff.



Merzenich, M. (2019), "Neuro-what? Which neuroscience products should you take seriously?", Development and Learning in Organizations, Vol. 33 No. 4, pp. 1-4.



Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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