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A revision of Hofstede’s individualism-collectivism dimension: A new national index from a 56-country study

Michael Minkov (Varna University of Management, Varna, Bulgaria)
Pinaki Dutt (MediaCom Singapore, Singapore)
Michael Schachner (Itim International, Helsinki, Finland)
Oswaldo Morales (ESAN University, Lima, Peru)
Carlos Sanchez (Universidad del Turabo, San Juan, Puerto Rico)
Janar Jandosova (Sange Inc., Astana, Kazakhstan)
Yerlan Khassenbekov (AIRI, Astana, Kazakhstan)
Ben Mudd (Little Dragons Rugby, Nottingham, UK)

Cross Cultural & Strategic Management

ISSN: 2059-5794

Article publication date: 7 August 2017

Abstract

Purpose

The purpose of this paper is to provide an updated and authoritative measure of individualism vs collectivism (IDV-COLL) as a dimension of national culture.

Design/methodology/approach

Rather than focus solely on Hofstede’s classic work, the authors review the main nation-level studies of IDV-COLL and related constructs to identify the salient cultural differences between rich societies and developing nations. The authors conceptualize and operationalize IDV-COLL on the basis of those differences and propose a new national IDV-COLL index, using new data from large probabilistic samples: 52,974 respondents from 56 countries, adequately representing the national cultures of all inhabited continents.

Findings

The proposed index is a new, valid measure of IDV-COLL as it is strongly correlated with previous measures of closely associated constructs. As a predictor of important cultural differences that can be expected to be associated with IDV-COLL, it performs better (yields higher correlations) than any known measure of IDV-COLL or a related construct.

Research limitations/implications

An important facet of IDV-COLL – in-group favoritism vs out-group neglect or exclusionism – does not transpire convincingly from the authors’ operationalization of IDV-COLL. The study relies on self-construals. Respondents are unlikely to construe their selves in terms of such concepts.

Practical implications

The new IDV-COLL measure can be used as a reliable, up-to-date national index in studies that compare the cultures of rich and developing nations. The new IDV-COLL scale, consisting of only seven items, can be easily used in future studies.

Originality/value

This is the first IDV-COLL measure based on the communalities of previous studies in this domain and derived from large probabilistic samples that approach national representativeness. The superior predictive properties of the authors’ new measure with respect to extraneous variables are another important strength and contribution.

Keywords

Acknowledgements

The data collection for this study was funded by MediaCom Ltd. whereas Itim International provided administrative support. MediaCom Ltd. has not influenced the study design in any way, other than requesting a study that would provide broad coverage of important cultural differences across the globe. MediaCom has not influenced the data analysis in any way. Itim International has not influenced the study design or the analysis in any way.

Citation

Minkov, M., Dutt, P., Schachner, M., Morales, O., Sanchez, C., Jandosova, J., Khassenbekov, Y. and Mudd, B. (2017), "A revision of Hofstede’s individualism-collectivism dimension: A new national index from a 56-country study", Cross Cultural & Strategic Management, Vol. 24 No. 3, pp. 386-404. https://doi.org/10.1108/CCSM-11-2016-0197

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited