Organizational mission statement components: a comparative study between Indian and Singaporean mission statements in the healthcare sector via Python analysis

Abstract

Purpose

This paper aims to compare the mission statements of Indian and Singaporean firms in the healthcare sector, and define the main components of Indian and Singaporean mission statements.

Design/methodology/approach

The study was based on a network analytic approach and content analysis. The research was performed on 200 companies (100 Indian companies and 100 Singaporean companies). For each company, we searched for a mission statement published in the company website. Nonnegative Matrix Factorization (NMF) in Python programming language was utilized to obtain the differences in the components of mission statements between Indian and Singaporean firms.

Findings

The study results indicate a similarity and variation between Indian and Singaporean mission statements. Both countries are more concerned about patients, service, community, quality, and healthcare in their mission statements, but Indian mission statements emphasize quality, affordable price, and technology more than Singaporean firms. In contrast, Singaporean mission statements tend to highlight innovation and company value. This research will assist strategic managers in identifying the mission statement components and choosing the right strategy for the organization.

Originality/value

This study contributes to the literature and ethos theory by identifying and distinguishing the paramount differences between the Indian and Singaporean mission statement components in the healthcare sector.

Citation

Zairbani, A. and Senthil Kumar, J.P. (2024), "Organizational mission statement components: a comparative study between Indian and Singaporean mission statements in the healthcare sector via Python analysis", Corporate Communications: An International Journal, Vol. 29 No. 5, pp. 692-711. https://doi.org/10.1108/CCIJ-05-2023-0070