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1 – 10 of over 24000
Article
Publication date: 1 April 1996

Terri A. Scandura, Howard Gitlow, Siew Choi Yau and Jill Greengarten‐Jackson

Empirically examines mission statements in Fortune 50 service and Fortune 50 industrial corporations. Content analysis revealed underlying issues and structures of mission

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Abstract

Empirically examines mission statements in Fortune 50 service and Fortune 50 industrial corporations. Content analysis revealed underlying issues and structures of mission statements. Additional analysis indicated that there are issues which can be addressed by a mission statement, as well as issues which cannot be addressed. Concludes with an example of an ideal mission statement and an ideal vision statement.

Details

International Journal of Quality Science, vol. 1 no. 1
Type: Research Article
ISSN: 1359-8538

Keywords

Article
Publication date: 1 March 1998

Christopher Hackley

An agenda for a social constructionist perspective on corporate communication. It seeks to do so by focusing on the mission statement as an aspect of corporate communications…

Abstract

An agenda for a social constructionist perspective on corporate communication. It seeks to do so by focusing on the mission statement as an aspect of corporate communications. Previously unpublished research on mission statement design and use in the UK is used as a basis for an analysis of the theoretical assumptions which are often presupposed in corporate communications. It is suggested that these assumptions represent one (cognitivist) model of communication meaning‐making. The alternative model of socially constituted meaning‐making is developed in the context of mission statement use. Some further, more general suggestions are made concerning the implications of social constructionism for corporate communications.

Details

Corporate Communications: An International Journal, vol. 3 no. 3
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 12 June 2009

Mohammad Taghi Alavi and Azhdar Karami

The main purpose of this paper is to examine the relationship between mission statements and firm performance in the small to medium‐sized enterprise (SME) sector.

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Abstract

Purpose

The main purpose of this paper is to examine the relationship between mission statements and firm performance in the small to medium‐sized enterprise (SME) sector.

Design/methodology/approach

This research is based on an empirical survey of small and medium‐sized enterprises located in science parks in the UK. A postal questionnaire was the main data collection instrument for this research. A combination of qualitative and quantitative approaches is employed for data analysis.

Findings

The important conclusions reached are that the existence of mission statements in the studied firms was associated with firm performance. It is also found that organisational performance is significantly associated with the degree of non‐managerial employees' involvement in the process of mission statement development. Finally, the presence of financial goals in the studied firms' mission statements were negatively associated with firm performance.

Research limitations/implications

The present study is concerned with the relationship between mission statement and organisational performance in SMEs. A further study is recommended to investigate the impact of involvement and engagement with both mission statement formulation and evolution and the strategic decision‐making process, specifically decision‐making processes in SMEs.

Practical implications

In order to increase firm performance, it is recommended that practitioners develop a meaningful mission statement and increase the involvement of their non‐managerial employees in the development of the mission statement.

Originality/value

The principal contribution of this first study is the attempt to explore the nature and role of the mission statement in enhancing organisational performance.

Details

Journal of Management Development, vol. 28 no. 6
Type: Research Article
ISSN: 0262-1711

Keywords

Abstract

Details

Comprehensive Strategic Management
Type: Book
ISBN: 978-1-78714-225-1

Article
Publication date: 5 July 2022

Fernando Antonio Ribeiro Serra, Marcos Rogério Mazieri, Isabel Cristina Scafuto, June Alisson Westarb Cruz and Fabio Pinoti

Mission statements are usually related to strategic management and elements related to the organization's identity. Catholic higher education organizations (CHEOs) identity is…

Abstract

Purpose

Mission statements are usually related to strategic management and elements related to the organization's identity. Catholic higher education organizations (CHEOs) identity is based on the Charisma of the founder of the Catholic order or congregation. If in contradiction, it puts their organizational legitimacy at risk. If organizations deviate from their identity, it means a mission drift. Even more severe is when mission statements are misaligned with the identity. In this study, the authors seek better understand the mission drift by the misalignment between the mission statement and the organizational identity of the CHEOs.

Design/methodology/approach

The authors examine the mission statements of 112 Catholic CHEOs in Brazil. They used lexical analysis based on descending hierarchical classification and post-factorial analysis. They analyzed the vocabularies of each class extracted from the descending hierarchical classification and determine the presence or absence of the Charisma.

Findings

The results indicate that aspects of Catholic identity through the Charisma are manifested in the organizational mission but are not predominant. There is a variation of the mission statements relative to the Charisma of the orders and congregations. A significant part manifests generically. They respond in a similar and isomorphic way or to internal institutional pressures of CHEOs.

Originality/value

The authors empirically identified a mission drift, considering the mismatch between the mission statement and the Charisma. The authors emphasize that for organizational identity to manifest, it should consider the identity that emerges from the founder's Charisma. This influence must appear in central elements of the organizational identity, such as the mission statements.

Details

International Journal of Educational Management, vol. 36 no. 6
Type: Research Article
ISSN: 0951-354X

Keywords

Article
Publication date: 30 November 2022

Omer Faruk Aladag and Mehmet Ali Koseoglu

This study aims to explore the intellectual connections of mission statement research to identify the influential domains of source knowledge and emergent areas of research for…

Abstract

Purpose

This study aims to explore the intellectual connections of mission statement research to identify the influential domains of source knowledge and emergent areas of research for future studies.

Design/methodology/approach

The authors deployed bibliometric methods, namely, citation, co-citation and network analysis. The authors collected data from the Scopus and Web of Science databases and analyzed the connections of the most influential articles.

Findings

The authors identified four knowledge domains that informed the mission statements literature: guidance on mission statement development, the value of mission statements, mission statements and organizational issues, mission statement content and communication. And the authors spotted four opportunities for knowledge advancement based on theoretical frameworks, performance measures, content and context.

Practical implications

Practitioners should think beyond the immediate benefits of mission statements, such as performance and legitimacy improvement. Instead, they should focus on long-term benefits, information advantages and democratizing the development phase of mission statements.

Originality/value

Mission statements have attracted scholarly attention over the past 40 years. Despite the formation of a considerable body of knowledge, intellectual connections of mission statement research have been largely neglected. Previous studies had a narrow focus or insufficient coverage of the literature. To the best of the authors’ knowledge, this is the first full-scale bibliometric study on the intellectual connections of the mission statements literature.

Details

Nankai Business Review International, vol. 15 no. 1
Type: Research Article
ISSN: 2040-8749

Keywords

Article
Publication date: 25 August 2022

Lisa M. Dario, Gabriel T. Cesar and Vaughn J. Crichlow

The current and ongoing police legitimacy crises demand a renewed analysis of the police mission in American law enforcement. This research aims to examine the mission statements

Abstract

Purpose

The current and ongoing police legitimacy crises demand a renewed analysis of the police mission in American law enforcement. This research aims to examine the mission statements of a national sample of police agencies, and generates an organizational typology of contemporary policing styles.

Design/methodology/approach

Using the responsive agencies listed in the Law Enforcement Management and Administrative Statistics (LEMAS) as a sampling frame, mission statements from 2,826 departments were collected from official law enforcement websites. Wilson's (1968) seminal typology of policing styles was then used to classify the emergent patterns from the mission statements. Mission statement patterns that did not fit squarely into Wilson's model (i.e. watchman, service and legalistic styles of policing) were classified to update the model and account for contemporary police goals and organizational orientations.

Findings

A theme of outward-facing legitimacy among police organizations emerged as a new variety of police behavior, according to collected mission statements. The researchers’ findings suggest that public perceptions of police legitimacy are a primary concern for today's police forces.

Originality/value

This research reappreciates the utility of Wilson's typology of policing styles, and provides insight into the cultivation of police legitimacy. The authors identify a fourth typology of organizational behavior, legitimacy, that may be an emerging, professional police response to both contemporary crime issues and public antipathy.

Details

Policing: An International Journal, vol. 45 no. 6
Type: Research Article
ISSN: 1363-951X

Keywords

Article
Publication date: 14 September 2012

William Phanuel Kofi Darbi

High performing firms have been associated with “quality” mission statements defined by the choice of components. In an attempt to extend our knowledge in order to give more…

Abstract

Purpose

High performing firms have been associated with “quality” mission statements defined by the choice of components. In an attempt to extend our knowledge in order to give more legitimacy to these claims and also provide more local and relevant reference for Ghana‐based firms, the purpose of this paper is to investigate, through a component analysis, how high‐performing Ghana‐based firms define their mission.

Design/methodology/approach

Mission statements of 50 of the Ghana Club 100 firms, primarily extracted from the official web sites, Initial Public Offer prospectuses and annual reports of the firms, were subjected to content analysis which evaluated and scored the mission statements based on the occurrence of 20 specific components.

Findings

The paper found that high‐performing Ghana‐based firms define missions to include components that the literature uses to measure quality; and these are similar to those of the UK, Canada and Ireland. Based on the ranking of the components, three categories were identified: the imperatives, the highlights, and the adjuncts.

Research limitations/implications

The paper lumped together all firms irrespective of industry or sector. There is, therefore, the need to conduct further research to identify possible industry or sectoral differences, for better insight and relevance.

Practical implications

Ideas generated in this paper provide a guide to practitioners and firms regarding how they can develop mission statements, drawing on experiences of high‐performing Ghana‐based firms.

Originality/value

This is the first attempt to study how high‐performing Ghana‐based firms define their mission and hence is a major contribution to the scarce if not non‐existent Africa‐specific studies. It also provides a more prescriptive approach to crafting mission statements by proposing hierarchies of the components of mission statements.

Details

African Journal of Economic and Management Studies, vol. 3 no. 2
Type: Research Article
ISSN: 2040-0705

Keywords

Article
Publication date: 26 July 2013

Zulhamri Abdullah, Shahrina, Nordin and Yuhanis Abdul Aziz

The purpose of this paper is to examine the current state of mission and vision statements on corporate websites of Malaysian and Singaporean corporations based on Aaker's brand…

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Abstract

Purpose

The purpose of this paper is to examine the current state of mission and vision statements on corporate websites of Malaysian and Singaporean corporations based on Aaker's brand personality dimensions and analyze how the dimensions are effectively used to develop a unique corporate identity.

Design/methodology/approach

Content analysis is employed to examine similarities and differences for 300 Malaysian and 214 Singaporean consumer corporations based on Aaker's big five brand personality framework.

Findings

Generally most companies tend to publish and communicate their mission and vision statements visibly to general stakeholders. First, both Malaysian and Singaporean companies have weak brand personality dimensions which reflect the projection of corporate identity of companies. Second, there is a significant difference in the brand personality dimensions between Malaysian and Singaporean consumer corporations. Finally, evidence showed that most Malaysian and Singaporean companies rather failed to position themselves in the marketplace using brand personality dimensions in their vision and mission statements. This may affect their overall organizational direction in building a unique corporate identity and gaining competitive advantages within the context of a global business environment.

Practical implications

The study acknowledges the increase in communicating the mission and vision statements on the corporate websites of Malaysian and Singaporean corporations. However, there is a need for corporations in Malaysia and Singapore to orchestrate their core competence in order to develop a unique corporate identity in a global business environment.

Originality/value

The study contributes to the corporate identity literature in providing an insight into how corporations communicate the desired brand personality through their websites for the critical inquiry of the dominant coalition and main stakeholders.

Details

Marketing Intelligence & Planning, vol. 31 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 12 June 2017

Ishfaq Ahmed, Muhammad Musarrat Nawaz, Rizwan Qaisar Danish, Ahmad Usman and Muhammad Zeeshan Shaukat

It is believed that the core aim of Islamic institution is idiosyncratic from conventional business entities. Considering this presumption, this study aims to reveal the…

Abstract

Purpose

It is believed that the core aim of Islamic institution is idiosyncratic from conventional business entities. Considering this presumption, this study aims to reveal the understandings of various stakeholders about objectives of Islamic banks.

Design/methodology/approach

The research endeavor is based on the findings of two distinctive studies, where Study 1 was aimed at investigating the communication of objectives through mission statements of Islamic banks and conventional banks with window operations. Here, mission statements were analyzed using content analysis and readability and understandability tests. Study 2, on the other hand, was aimed at investigating the understandings of various stakeholders, both internal (employees) and external (Muslim and non-Muslim customers of both Islamic and conventional banks, employees and management of conventional banks and business students). In total, 370 responses were received and analyzed in this study.

Findings

The findings (Study 1) unveil, the fact, that the mission statements of Islamic banks working in Pakistan are not good at communicating the corporate goals clearly. Out of ten banks investigated for Study 1, it is evident that only one bank (HBL, with window operations) was at par with readability threshold standards. Thus, it was imperative to share that mission statements of Islamic banks are difficult to read and comprehend. Study 2 adds further by revealing that most of the stakeholders are not clear about the objectives of these banks, while customers of conventional banks do not value the distinctive objectives of Islamic banks.

Research limitations/implications

This study leaves a valuable message for the policy makers and top management of Islamic banks by focusing on the unattended part on their end, i.e. quality of mission statements and stakeholders’ perception about the objectives of their organization, thus highlighting the needs of greater emphasis on the communication flow to stakeholders, as the clarity of business purpose may change the way customers react toward the business and opt for banking – customer relation in future.

Originality/value

This study covers a multi-dimensional investigation of the understanding and communication of objectives of Islamic banks. There is dearth of literature focusing on the aspects of content analysis, mission statement readability and understandability and investigation of stakeholders’ perception in tandem.

Details

Journal of Islamic Accounting and Business Research, vol. 8 no. 3
Type: Research Article
ISSN: 1759-0817

Keywords

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