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Generation Y: Perspective, engagement, expectations, preferences and satisfactions from workplace; a study conducted in Indian context

Nidhi Arora (Department of Management, Neville Wadia Institute of Management Studies and Research, Pune, India)
Vijay Dhole (Department of Management, Neville Wadia Institute of Management Studies and Research, Pune, India) (Sinhgad Institute of Business Administration and Research (SIBAR), Pune, India)

Benchmarking: An International Journal

ISSN: 1463-5771

Article publication date: 20 February 2019

Issue publication date: 8 July 2019

Abstract

Purpose

The purpose of this paper is to examine expectations of Generation Y (born between 1980 and 2000) entrants to Indian industry, in respect of their perspective, job experiences, considerations and initial employment expectations. Keeping in mind that organizations are required to prepare for the expectations of Generation Y. Human resources (HR) practitioners should consider the next generation as strategic business partners in the twenty-first-century workplaces, questions ignite about Generation Y’s values and aspirations and how we can engage them in our workplaces. This study was an attempt to look at Indian Gen Y employees who comprise almost half of the Indian working population and are growing at a rapid pace. Effective understanding of Gen Y will lead to the designing of effective HR policies and environment.

Design/methodology/approach

Utilizing quantitative research methods, an exploratory study was undertaken with 520 employees (all of whom fell into the category of Generation Y) from various industries.

Findings

The study found that many of the propositions contained within the Generation Y literature were reflected among participants in relation to their future career and lifestyle aspirations. This hints to the need for industry to carefully benchmark employee expectations and experiences to ensure commitment to the sector.

Research limitations/implications

Being an exploratory study, the results are not generalizable to the wider population. The findings frame a future longitudinal study on the careers of Generation Y graduates as they move from the anticipation to the encounter stage of their career development. This will seek to further explore the implications of Generation Y values, including those relating to diversity and equality which were not raised as an issue in this preliminary study.

Practical implications

The findings of this research contribute to our knowledge of the career aspirations of Generation Y. The paper indicates to employers some of the future benchmarkings in recruitment and HR practices that they might adopt to meet the needs of this generation of employees. It is anticipated that this paper will interest new and experienced HR practitioners. Interest might spark ongoing inquiry into effective approaches for employee engagements, specifically to Gen Y employees who will be ruling the workplace in the coming decade. The Gen Y has also led to attrition problems. Therefore, this paper will help in the effective understanding of Gen Y and designing strategies for internal benchmarking in various policies.

Originality/value

This work is a unique effort to look at the common expectations of the Gen Y employees, from the workplace. The findings highlighted the general expectations which are normally neglected in high strategical environment of today’s tech-savvy industry.

Keywords

Citation

Arora, N. and Dhole, V. (2019), "Generation Y: Perspective, engagement, expectations, preferences and satisfactions from workplace; a study conducted in Indian context", Benchmarking: An International Journal, Vol. 26 No. 5, pp. 1378-1404. https://doi.org/10.1108/BIJ-05-2018-0132

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited