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AgriFood supply chain traceability: data sharing in a farm-to-fork case

Theocharis Moysiadis (Future Intelligence Ltd., Athens, Greece)
Konstantina Spanaki (Audencia Business School, Nantes, France)
Ayalew Kassahun (Wageningen University, Wageningen, The Netherlands)
Sabine Kläser (GS1 Germany, Cologne, Germany)
Nicolas Becker (European EPC Competence Center GmbH, Neuss, Germany)
George Alexiou (Future Intelligence Ltd., Athens, Greece)
Nikolaos Zotos (Future Intelligence Ltd., Athens, Greece)
Iliada Karali (GS1 Greece, Athens, Greece)

Benchmarking: An International Journal

ISSN: 1463-5771

Article publication date: 9 August 2022

Issue publication date: 1 December 2023




Traceability of food is of paramount importance to the increasingly sustainability-conscious consumers. Several tracking and tracing systems have been developed in the AgriFood sector in order to prove to the consumers the origins and processing of food products. Critical challenges in realizing food's traceability include cooperating with multiple actors on common data sharing standards and data models.


This research applies a design science approach to showcase traceability that includes preharvest activities and conditions in a case study. The authors demonstrate how existing data sharing standards can be applied in combination with new data models suitable for capturing transparency information about plant production.


Together with existing studies on farm-to-fork transparency, our results demonstrate how to realize transparency from field to fork and enable producers to show a complete bill of sustainability.


The existing standards and data models address transparency challenges in AgriFood chains from the moment of harvest up to retail (farm-to-fork) relatively well, but not what happens before harvest. In order to address sustainability concerns, there is a need to collect data about production activities related to product quality and sustainability before harvesting and share it downstream the supply chain. The ability to gather data on sustainability practices such as reducing pesticide, herbicide, fertilizer and water use are crucial requirements for producers to market their produce as quality and sustainable products.



This work is supported by the Digital Ecosystem Utilization (CYSLOP), which has received funding from IoF2020 ( with subgrand agreement 2282300206-UC002, while the IoF2020 project has received funding from the European Union’s Horizon 2020 research and innovation program under grant agreement no. 731884.


Moysiadis, T., Spanaki, K., Kassahun, A., Kläser, S., Becker, N., Alexiou, G., Zotos, N. and Karali, I. (2023), "AgriFood supply chain traceability: data sharing in a farm-to-fork case", Benchmarking: An International Journal, Vol. 30 No. 9, pp. 3090-3123.



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