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The assessment of the attitude of Sicilian consumers towards wild and farmed seafood products – a sample survey

Rosalinda Allegro (Area Sorveglianza Epidemiologica, Istituto Zooprofilattico Sperimentale della Sicilia Adelmo Mirri, Palermo, Italy)
Antonino Calagna (Area Sorveglianza Epidemiologica, Istituto Zooprofilattico Sperimentale della Sicilia Adelmo Mirri, Palermo, Italy)
Daniela Lo Monaco (Area Sorveglianza Epidemiologica, Istituto Zooprofilattico Sperimentale della Sicilia Adelmo Mirri, Palermo, Italy)
Valentina Ciprì (Area Sorveglianza Epidemiologica, Istituto Zooprofilattico Sperimentale della Sicilia Adelmo Mirri, Palermo, Italy)
Carmelo Bongiorno (Area Sorveglianza Epidemiologica, Istituto Zooprofilattico Sperimentale della Sicilia Adelmo Mirri, Palermo, Italy)
Gaetano Cammilleri (Dipartimento Alimenti, Area Chimica e Tecnologie Alimentari, Istituto Zooprofilattico Sperimentale della Sicilia Adelmo Mirri, Palermo, Italy)
Luisa Battaglia (Area Sorveglianza Epidemiologica, Istituto Zooprofilattico Sperimentale della Sicilia Adelmo Mirri, Palermo, Italy)
Saloua Sadok (Laboratory of Blue Biotechnology and Aquatic Bioproducts, Institut National des Sciences et Technologies de la mer, Tunis, Tunisia (INSTM), La Goulette, Tunisia)
Viviana Benfante (Area Sorveglianza Epidemiologica, Istituto Zooprofilattico Sperimentale della Sicilia Adelmo Mirri, Palermo, Italy)
Ines Tliba (Direction Générale des Services Vétérinaires, Tunis, Tunisia)
Calogero Di Bella (Area Sorveglianza Epidemiologica, Istituto Zooprofilattico Sperimentale della Sicilia Adelmo Mirri, Palermo, Italy)

British Food Journal

ISSN: 0007-070X

Article publication date: 5 March 2021

Issue publication date: 29 June 2021

258

Abstract

Purpose

The purpose of the paper was to know and evaluate consumption, preferences and the knowledge of labelling legislation about wild and farmed seafood products.

Design/methodology/approach

A sample survey on Sicilian families was conducted through a direct interviews between October 2015 and October 2016 to study the attitudes of Sicilian consumers towards wild and farmed fish and seafood products. A stratified two-stage sampling design was chosen with variable probability of inclusion of the units of first stage and 1,700 subjects were interviewed.

Findings

The results obtained showed that the 69.4% of respondent ate fresh fish at least once a week and the 86% of respondents consumed aquaculture products at least once a month. Also, the 77.3% of respondents did not know the current legislation on the labelling. Multiple correspondence analysis allowed to identified three profiles of Sicilian families and binary logit model was used to examine the factors that influenced different frequency of fresh fish consumption in general and farmed seafood products in particular.

Research limitations/implications

Extending the research throughout the Italian territory would have allowed further comparisons at the national level.

Practical implications

The research provides useful information on Sicilian consumers that could be used by policymakers and by marketing communications company.

Social implications

This research, on a restricted group of European consumers (Sicilian), characterised by living in an island, reinforce the knowledge regarding seafood consumers.

Originality/value

This study used a probabilistic sampling design and a face-to-face questionnaire which produce results more robust in compare to surveys used more frequently such as non-probabilistic sampling design.

Keywords

Acknowledgements

Funding: This work was supported by the Programme de Coopération Transfrontalière Italie- Tunisie 2007-2013, Project “SECURAQUA - Sécurité et Qualité des Produits Aquacoles: le Développement d'une Voie Commune Tuniso-Sicilienne (Projet n°2AS1.3/020) - CUP H78B13000010006.

Citation

Allegro, R., Calagna, A., Lo Monaco, D., Ciprì, V., Bongiorno, C., Cammilleri, G., Battaglia, L., Sadok, S., Benfante, V., Tliba, I. and Di Bella, C. (2021), "The assessment of the attitude of Sicilian consumers towards wild and farmed seafood products – a sample survey", British Food Journal, Vol. 123 No. 7, pp. 2506-2536. https://doi.org/10.1108/BFJ-09-2020-0853

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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