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Article
Publication date: 20 January 2012

Fanney Thorsdottir, Kolbrun Sveinsdottir, Fridrik H. Jonsson, Gunnthorunn Einarsdottir, Inga Thorsdottir and Emilia Martinsdottir

The purpose of this study is to examine attitudes towards fish consumption, social pressure, fish preparation and cooking skills, sensory beliefs, health involvement and fish

1812

Abstract

Purpose

The purpose of this study is to examine attitudes towards fish consumption, social pressure, fish preparation and cooking skills, sensory beliefs, health involvement and fish consumption in childhood as predictors of fish consumption among consumers in their early adulthood. While the impact of these factors on fish consumption has been examined in some extent among adult consumers, this is believed to be the first study where the focus is on people in their late teens and their early 20s.

Design/methodology/approach

A cross sectional sample of Icelanders between 17 and 26 years old (n=1,735) responded to a questionnaire. Structural equation modelling was used to estimate the direction and strength of relationships between variables.

Findings

The paper finds that attitude towards fish consumption, social pressure and fish preparation and cooking skills were correlated to fish consumption. Sensory beliefs and health involvement were also correlated to fish consumption, but this relationship was mediated by attitudes. Finally, there was a relationship between fish consumption in childhood and fish consumption but that relationship was mediated by sensory beliefs and attitude.

Research limitations/implications

The number of external variables included in the model is limited and correlational methods were used to estimate the relationship between factors.

Originality/value

The decrease in fish consumption among young consumers is of concern. Understanding the role different variables play in their fish consumption habits can provide health authorities and managers in the fish industry with useful insights for strategies for increasing the intake of fish among young consumers.

Details

Journal of Consumer Marketing, vol. 29 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 2 April 2015

Lin Zhou, Shaosheng Jin, Bin Zhang, Guangyan zhoulin620@gmail.com Cheng, Qiyan Zeng and Dongyang Wang

The purpose of this paper is to separate households into several types based on their features, and then to further investigate determinants of household fish consumption in China…

Abstract

Purpose

The purpose of this paper is to separate households into several types based on their features, and then to further investigate determinants of household fish consumption in China by figuring out consumption preference divergences between types of households under the effects of economic and socio-demographics factors.

Design/methodology/approach

This paper first applies Multiple Correspondence Analysis to separate the modalities of variables and households according to their features, with health knowledge and time constraint of a spouse highlighted. Then, the transcribed principal information of both variables and households has been added into Marshallian demand function with fish price, income, child effect, and health status for identification of factors on household fish demand. The robust fixed effect and robust random effect GLS regression has been conducted.

Findings

The paper provides empirical insights about what and how factors affect household fish consumption. It suggests that, for all households, pork is still a main substitution of fish, fish consumption regarding to each household should be constant, and fish consumption differs a lot between provinces. For households with higher dietary knowledge, the authors found that increase of income, the existence of adolescent would cause an increase in fish consumption, while illness of household member makes a decrease in fish consumption. For households with working women who have higher opportunity cost of time pursue much more convenience, then consume less fish at home than their counterparts.

Research limitations/implications

The increasing variety in consumer’s dietary need makes the understanding of which becoming much more difficult than before. This paper uses three-wave panel data with households spread over nine provinces in China, but the results still has its limitation since china is the one with vast in territory and residents. In the future, the difference between urban and rural area in fish consumption need further research.

Practical implications

The paper reveals the common determinants of fish consumption in China, and makes a further clear answer by a further discussion on different household types. The results have rather high implications for making targeted policy or precisely forecasting a future fish demand in China, which will rather be helpful for fishery industry development in China.

Originality/value

This paper fulfills an identified need to study the divergence of determinants or the impact degree of different factors on fish consumption in China by household types. An increasing trend of food away from home has significant effect on how to count household size in food consumption studies, and the identification of persday in this study shows its advantages in dealing with this issue, which makes a contribution on resolve the overestimation of household size issue.

Details

British Food Journal, vol. 117 no. 4
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 4 November 2022

Greta Krešić, Elena Dujmić, Dina Lončarić, Snježana Zrnčić, Nikolina Liović and Jelka Pleadin

This study aims to investigate the influence of sociodemographic characteristics, perceived risks, health and nutritional motives and taste preference on at-home fish consumption.

Abstract

Purpose

This study aims to investigate the influence of sociodemographic characteristics, perceived risks, health and nutritional motives and taste preference on at-home fish consumption.

Design/methodology/approach

Data were collected from a nationally representative sample of people responsible for food purchasing in households, using the CAWI (computer-aided web interviewing) method. The eligible study sample comprised 977 participants in Croatia and 967 in Italy, who reported fishery products consumption in the previous 12 months. A questionnaire was used to examine sociodemographic characteristics, fish consumption frequency and factors affecting fish consumption. Determinants of white and fatty fish consumption were estimated with ordered probit models, along with marginal effects for each factor in the models.

Findings

Common positive determinants of white and fatty fish consumption in Croatia and Italy were health and nutritional motives (p < 0.001, p = 0.001, p < 0.001, p = 0.010), taste preference (p < 0.001, p < 0.001, p = 0.001, p = 0.001) and maritime nature of the living region. The common negative determinant of white and fatty fish consumption in Croatia and Italy was financial risk (p < 0.001, p < 0.001, p < 0.001, p = 0.005). The country-specific positive determinant in Croatia was the number of household members (p < 0.001), while negative determinants for white and fatty fish were functional risk (p = 0.004, p = 0.013), number of children (p = 0.030, p = 0.001) and female gender (for fatty fish) (p = 0.028). In Italy, older age negatively affected (p < 0.001) fish consumption, while number of children (p = 0.009) and household income positively affected white fish consumption.

Originality/value

An adequate probabilistic model of national representative samples ensures credibility of results. Policy and marketing activities are proposed that can encourage higher fish consumption.

Details

British Food Journal, vol. 125 no. 6
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 11 May 2021

Oğulcan Kemal Sagun and Hülya Sayğı

Demand for fishery products rich in protein, vitamins, minerals and omega fatty acids has been increasing daily to meet the world population's increasing nutritional request…

Abstract

Purpose

Demand for fishery products rich in protein, vitamins, minerals and omega fatty acids has been increasing daily to meet the world population's increasing nutritional request, estimated to be 7.6 billion. Despite aquatic products' positive effects on human health, their consumption in Turkey has decreased over time and is currently lower than most countries with 6.3 kg per capita. The reason why fish consumption in Turkey is less than in other countries is the more preference for terrestrial production. Therefore, it was aimed to determine the consumption habits of consumers in Turkey's coastal region.

Design/methodology/approach

This study was carried out between Feb–March 2018 to determine the consumption habits of aquatic products; 28 areas in the coastal regions of Turkey random were selected, 650 volunteer consumers were randomly selected to answer a set of 25 questions. The survey results were evaluated by Chi-square analysis.

Findings

From the survey results, 81.4% of the respondents prefer to consume fish from the natural environment. Additionally, from the consumers, there was no statistical difference between natural (81.4%) and aquaculture (85.4%) fish taste (p = 0.05). It was found that 63% of the participants consumed fish meat once a week, with an average per capita consumption of 17.50 ± 2.34 and 10.50 ± 1.66 kg for fish and other seafood consumption, respectively. As a result, it was estimated that fish products were consumed at the desired level in the provinces examined. Accordingly, individuals need to be more conscious and encouraged to increase the consumption of seafood.

Research limitations/implications

Because Turkey's seafood consumption is still held in coastal regions in this article are the limitations of this article results. In the future, the difference between inland and coastal regions for fish consumption needs to be explored further.

Practical implications

The article says exports of fish / fisheries products have gradually decreased due to the global COVID-19 crisis, but producers / markets will have to target the domestic market more and sales with TL will come to the fore. As a result, it was estimated that fish products were consumed at the desired level in the studied provinces. Accordingly, it has been revealed that individuals should be more conscious and encouraged to increase their consumption of seafood.

Social implications

Through this research, the consumption of fisheries consumption preferences of individuals in Turkey's coastal regions uncovered.

Originality/value

On the other hand, since Turkey's aquaculture and fisheries sector attaches great importance to foreign sales (exports), domestic consumption amounts are low, and the issue of increasing this is an issue that has remained in the background for the producer. However, during the COVID-19 pandemic period, it was well understood that the closing of the customs gates partially and/or completely and the export figures becoming scanty will cause the end of 2020 and 2021 to be more troublesome in this sense. Therefore, producers/markets will have to target the domestic market more, and sales with TL (Turkish Lira) will come to the fore, various campaigns and price reductions will be made during some special hours during the day in order to increase sales in domestic market.

Details

British Food Journal, vol. 123 no. 9
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 12 April 2013

Filiep Vanhonacker, Zuzanna Pieniak and Wim Verbeke

This study aims to investigate consumers' perceptions and barriers in relation to fresh, frozen, preserved and ready‐meal fish products in a geographically diverse selection of…

2031

Abstract

Purpose

This study aims to investigate consumers' perceptions and barriers in relation to fresh, frozen, preserved and ready‐meal fish products in a geographically diverse selection of European countries.

Design/methodology/approach

Cross‐sectional data were collected through a consumer survey (n=3,213), conducted in June 2008 in the Czech Republic, Germany, Greece, Italy, Portugal, Romania, Sweden and the UK. Items measured were self‐reported consumption frequencies, consumer perceptions of different fish product categories, and perceived barriers for increased fish consumption levels. Country specificities are discussed.

Findings

The overriding healthy perception consumers have about fish was confirmed, and contributed very strongly to the general perception consumers have about fish. Fresh fish was perceived the most healthy fish product, followed by frozen, preserved and ready‐meal fish products. Perception scores were highest correlated with self‐reported fish consumption in the Mediterranean countries. With the exception of Romania, perceived barriers only poorly explained self‐reported consumption frequencies of the different fish product categories. This finding is related to the possible influence of habit and tradition with regard to eating fish, to the absence of measures related to motivations or drivers to consume fish, or to the possibility that some of the perceived barriers reinforce each other. In the Mediterranean countries, fish consumption frequency is on a very high level, independently of perceived barriers and motivational aspects, and part of the traditional Mediterranean diet.

Originality/value

The strength of this study pertains to its international scope and geographical spread. Further, consumer perceptions and perceived barriers in relation to fresh, frozen, preserved and ready‐meal fish products have rarely been studied in parallel. Findings are relevant to support efforts on national and international level to stimulate or modify fish consumption, and to explore opportunities to trade fish products.

Details

British Food Journal, vol. 115 no. 4
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 5 September 2008

Zuzanna Pieniak, Wim Verbeke, Joachim Scholderer, Karen Brunsø and Svein Ottar Olsen

The purpose of this paper is to investigate the impact of consumers' health beliefs, health involvement, and risk perception on fish consumption behaviour in five European…

5228

Abstract

Purpose

The purpose of this paper is to investigate the impact of consumers' health beliefs, health involvement, and risk perception on fish consumption behaviour in five European countries.

Design/methodology/approach

Cross‐sectional data were collected through a pan‐European consumer survey (n=4,786) with samples representative for age and region in Belgium, The Netherlands, Denmark, Spain and Poland. First, the cross‐cultural validity and cross‐cultural differences in health beliefs, health involvement and risk perception in relation to fish have been tested. Next, structural equation modelling (LISREL) was used in order to simultaneously estimate the strength and direction of relationships between health beliefs, health involvement and risk perception in relation to fish consumption.

Findings

Health involvement links up indirectly with subjective health and with total fish consumption, in both cases through increased interest in healthy eating. Interest in healthy eating positively and directly influences fish consumption. Increased risk perception from fish consumption negatively influences consumers' subjective health, as well as consumers' total fish consumption. Finally, subjective health positively relates to satisfaction with life.

Research limitations/implications

This study focused on fish as a product category, and included only a limited number of attitudinal constructs.

Originality/value

This paper provides a unique model relating health beliefs, health involvement and risk perception to fish consumption, which has been tested and validated using a large pan‐European consumer sample.

Details

British Food Journal, vol. 110 no. 9
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 3 June 2019

Yulist Rima Fiandari, Surachman Surachman, Fatchur Rohman and Ananda Sabil Hussein

This study aims to establish the findings by confirming the extent to which an extended version of the TPB estimation relates to repetitive fish consumption. This study is…

Abstract

Purpose

This study aims to establish the findings by confirming the extent to which an extended version of the TPB estimation relates to repetitive fish consumption. This study is important for the sustainable consumption of fish in society. The purpose of this paper is to examine the relationship that explains perceived value, consisting of monetary and non-monetary values, in shaping attitudes on repetition of fish consumption.

Design/methodology/approach

The sampling of this study was conducted for eight months of 365 people who consumed fish for at least one year. This research was conducted in Malang City, Indonesia. Data analysis applied structural equation modelling by measuring perceived values, attitudes, social norms, behaviour control, intentions and frequency of fish consumption.

Findings

It mostly follows the extended theory of planned behaviour (TPB) sections, with exception on the relationship of subjective norms to intentions and attitudes, subjective norms and perceived value towards repetition of fish consumption. The results of the study indicate that attitudes are preceded by the formation of perceived values. The perceived value significantly affects attitude formation. The perceived value of fish consumption is explained by health and monetary values. A positive attitude does not always precede consumption. Subjective norms provide a weak role in the repetition of fish consumption, while behaviour control plays an important role in realising action on repetitive fish consumption.

Originality/value

This study helps explain the extended TPB, and intentions towards the behaviour of repetitive fish consumption. Attitudes are preceded by the formation of perceived values in the TPB in intention repetitive fish consumption.

Details

British Food Journal, vol. 121 no. 6
Type: Research Article
ISSN: 0007-070X

Keywords

Book part
Publication date: 6 September 2010

Brenda J. Nordenstam and Sarah Darkwa

Purpose – This study explores the relationship between fish consumption advisories and risk perception, knowledge, and behavior of anglers in the Great Lakes. The Great Lakes…

Abstract

Purpose – This study explores the relationship between fish consumption advisories and risk perception, knowledge, and behavior of anglers in the Great Lakes. The Great Lakes contain elevated levels of critical pollutants and chemicals. Fish consumption advisories have been employed by health and environmental agencies to increase public awareness and lower exposure to contaminated fish caught in the Great Lakes. However, awareness and response to these advisories is not universal and may vary on the basis of sociocultural factors. Poor and minority anglers may be less aware of health advisories and more likely to exceed the recommended fish consumption limits than white anglers. Relying on health advisories as the primary mechanism for limiting exposure may not adequately meet environmental justice goals to protect the health and safety of all people.

Design/methodology/approach – One hundred and twenty Lake Ontario boating anglers were surveyed. Factors examined include awareness and source of health advisories; level of concern about health risks; and fish consumption rate and risk reduction behaviors.

Findings – Results indicate that ethnicity, age, and education influence awareness and response to health advisories. We conclude with suggestions to better address environmental injustices by strengthening the inclusion of local knowledge and participation in the decision-making and risk management process.

Practical implication – Findings have implications for the impact and future content of Great Lakes fish advisories.

Originality/value – There have been few comparative studies using socioeconomic factors, such as race and education, when addressing awareness of fish advisories and relative risk of toxicity from Great Lakes recreational boat anglers.

Details

Environment and Social Justice: An International Perspective
Type: Book
ISBN: 978-0-85724-183-2

Article
Publication date: 5 March 2021

Rosalinda Allegro, Antonino Calagna, Daniela Lo Monaco, Valentina Ciprì, Carmelo Bongiorno, Gaetano Cammilleri, Luisa Battaglia, Saloua Sadok, Viviana Benfante, Ines Tliba and Calogero Di Bella

The purpose of the paper was to know and evaluate consumption, preferences and the knowledge of labelling legislation about wild and farmed seafood products.

Abstract

Purpose

The purpose of the paper was to know and evaluate consumption, preferences and the knowledge of labelling legislation about wild and farmed seafood products.

Design/methodology/approach

A sample survey on Sicilian families was conducted through a direct interviews between October 2015 and October 2016 to study the attitudes of Sicilian consumers towards wild and farmed fish and seafood products. A stratified two-stage sampling design was chosen with variable probability of inclusion of the units of first stage and 1,700 subjects were interviewed.

Findings

The results obtained showed that the 69.4% of respondent ate fresh fish at least once a week and the 86% of respondents consumed aquaculture products at least once a month. Also, the 77.3% of respondents did not know the current legislation on the labelling. Multiple correspondence analysis allowed to identified three profiles of Sicilian families and binary logit model was used to examine the factors that influenced different frequency of fresh fish consumption in general and farmed seafood products in particular.

Research limitations/implications

Extending the research throughout the Italian territory would have allowed further comparisons at the national level.

Practical implications

The research provides useful information on Sicilian consumers that could be used by policymakers and by marketing communications company.

Social implications

This research, on a restricted group of European consumers (Sicilian), characterised by living in an island, reinforce the knowledge regarding seafood consumers.

Originality/value

This study used a probabilistic sampling design and a face-to-face questionnaire which produce results more robust in compare to surveys used more frequently such as non-probabilistic sampling design.

Details

British Food Journal, vol. 123 no. 7
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 June 1981

At the commencement of this decade, leaving behind the “striking seventies”, we christened it the “anxious eighties”, for there was a profound disquiet and uncertainty among most…

Abstract

At the commencement of this decade, leaving behind the “striking seventies”, we christened it the “anxious eighties”, for there was a profound disquiet and uncertainty among most of the population, a fear that things were going to get worse, but they could have hardly expected the catastrophic events of the year 1981. The criteria of quality of life are its richness, grace, elegance; by the promise it contains; inspiration and purpose, hope, determination (to survive, to make certain that the evildoer is not permitted to succeed), love of one's country — pro patria, of other days.

Details

British Food Journal, vol. 83 no. 6
Type: Research Article
ISSN: 0007-070X

1 – 10 of over 7000