Corporate food donations: altruism, strategy or cost saving?

Abstract

Purpose

The purpose of this paper is to enhance the understanding of motives behind corporate giving and at finding out whether and when operational efficiency plays a major role in the case of surplus food donations by food supply chain companies.

Design/methodology/approach

A multiple case study methodology has been applied considering a sample of 16 food sector companies operating in Italy. Three cases have been analyzed in-depth to highlight the contextual factors that make cost savings possible and donations sizeable and regular.

Findings

The results show that the willingness of companies to reduce operational costs plays a relevant role in managerial decisions concerning the recovery and donation of unsold food, although to different degrees across the supply chain stages.

Originality/value

The paper shows that not only strategic and moral motives, but also economic efficiency concern plays an important role in the managerial decision-making process pertaining to surplus food donations.

Citation

Sert, S., Garrone, P., Melacini, M. and Perego, A. (2018), "Corporate food donations: altruism, strategy or cost saving?", British Food Journal, Vol. 120 No. 7, pp. 1628-1642. https://doi.org/10.1108/BFJ-08-2017-0435