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Innovation within the food companies: how creative partnerships may conduct to better performances?

Alberto Ferraris (Department of Management, University of Turin, Torino, Italy) (Laboratory for International and Regional Economics, Graduate School of Economics and Management, Ural Federal University, Ekaterinburg, Russian Federation)
Demetris Vrontis (Department of Marketing, University of Nicosia, Nicosia, Cyprus)
Zhanna Belyaeva (Graduate School of Economics and Management, Ural Federal University, Ekaterinburg, Russian Federation)
Paola De Bernardi (Department of Management, University of Turin, Torino, Italy)
Hande Ozek (Yeni Yuzyil University, Istanbul, Turkey)

British Food Journal

ISSN: 0007-070X

Article publication date: 7 July 2020

Issue publication date: 24 December 2020

553

Abstract

Purpose

This is one of the first empirical studies aimed at analyzing the interrelation between creative partnerships (CPs), absorptive (AC), knowledge application (KA) capacities and innovation performance in food companies.

Design/methodology/approach

We tested this on a sample of 112 Italian medium-sized food firms that established CPs through a partial least square (PLS) structural equation model (SEM) approach.

Findings

Results are in favor of an important role of CPs in the innovation process of food firms analyzed only if combined with the development of the two internal capacities investigated (AC and KA).

Research limitations/implications

Implications are provided in order to stimulate new and more forms of collaboration between CIs and food firms as well as more empirical studies on this topic.

Originality/value

Few studies in food companies keep into account the role of internal capacities that firms have to build with the aim of acquiring external knowledge through partnerships, in particular in the specific context of CPs. These specific kinds of partnerships are becoming increasingly important because they provide key nonoverlapping knowledge and propose new creative methods, ways and answers that differentiate the innovation process of food firms.

Keywords

Citation

Ferraris, A., Vrontis, D., Belyaeva, Z., De Bernardi, P. and Ozek, H. (2021), "Innovation within the food companies: how creative partnerships may conduct to better performances?", British Food Journal, Vol. 123 No. 1, pp. 143-158. https://doi.org/10.1108/BFJ-07-2019-0502

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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