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The street food experiences of the local-guided tour in the meal-sharing economy: the case of Bangkok

Ibrahim Cifci (Istanbul Universitesi, Istanbul, Turkey)
Ozan Atsız (Yozgat Bozok University, Yozgat, Turkey)
Vikas Gupta (Amity School of Hospitality, Amity University, Noida, India)

British Food Journal

ISSN: 0007-070X

Article publication date: 30 April 2021

Issue publication date: 2 November 2021

1554

Abstract

Purpose

This study aims to understand the components of the street food experiences of the local-guided tour in the meal-sharing economy based on the online reviews of tourists who experienced a meal-sharing activity with a local guide in Bangkok.

Design/methodology/approach

Based on the qualitative approach, this study involved a content analysis of 384 narratives on Withlocals.

Findings

The study identified five components that embrace the street food experience: a local guide’s attributes, perceived food authenticity, local culture, perceived hygiene or cleanliness. Results also revealed that the Thai street foods are unique and authentic and can reach this experience level through a local guide.

Originality/value

Although the importance of international travellers' street food experiences and the popularity of the meal-sharing economy platforms are rapidly growing, there is no study which had combined both of these phenomena together to date. It is the first attempt to reveal the components of street food experiences in a meal-sharing platform.

Keywords

Citation

Cifci, I., Atsız, O. and Gupta, V. (2021), "The street food experiences of the local-guided tour in the meal-sharing economy: the case of Bangkok", British Food Journal, Vol. 123 No. 12, pp. 4030-4048. https://doi.org/10.1108/BFJ-01-2021-0069

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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