A framework of firms' business sustainability endeavours with internal and external stakeholders through time across oriental and occidental business contexts
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Article publication date: 14 September 2021
Issue publication date: 1 April 2022
Abstract
Purpose
The purpose of the paper is to test and compare a framework of firms' business sustainability endeavours with internal and external stakeholders in an oriental business context and to verify the validity and reliability of a stakeholder framework through time and across oriental and occidental business contexts.
Design/methodology/approach
Quantitative approach based on a questionnaire survey in corporate Taiwan with a response rate of 68.5%. Multivariate analysis is undertaken to uncover the measurement properties of a stakeholder framework.
Findings
A framework of firms' business sustainability endeavours with internal and external stakeholders appears valid and reliable through time and across occidental and oriental business contexts.
Research limitations/implications
This study verifies and fortifies a stakeholder framework through time and across business contexts consisting of five stakeholder groups: upstream, the focal firm, downstream, market and societal.
Practical implications
The framework of firms' business sustainability endeavours provides guidance to firms in their endeavours of business sustainability with internal and external stakeholders.
Originality/value
This study contributes to existing theory and previous studies by validating a stakeholder framework of business sustainability with internal and external stakeholders beyond occidental business context to be also valid and reliable in oriental ones.
Keywords
Citation
Lee, T.-R., Lin, K.-H., Chen, C.-H., Otero-Neira, C. and Svensson, G. (2022), "A framework of firms' business sustainability endeavours with internal and external stakeholders through time across oriental and occidental business contexts", Asia Pacific Journal of Marketing and Logistics, Vol. 34 No. 5, pp. 963-986. https://doi.org/10.1108/APJML-12-2020-0911
Publisher
:Emerald Publishing Limited
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