Asia Pacific Journal of Marketing and Logistics
Issue(s) available: 137 – From Volume: 5 Issue: 2, to Volume: 35 Issue: 6
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Competence or warmth: why do consumers pay for green advertising?
Jiarong Shi, Zihao JiangThis study aims to assess the impact of functional green advertising receptivity and emotional green advertising receptivity on consumers' green purchase intention. The…
A literature review on the impact of the COVID-19 pandemic on consumer behaviour: implications for consumer-centric logistics
Lanhui Cai, Kum Fai Yuen, Mingjie Fang, Xueqin WangThe COVID-19 pandemic has resulted in significant changes in consumer behaviour, which has had a cascading effect on consumer-centric logistics. As a result, this study…
Metaverse in marketing and logistics: the state of the art and the path forward
Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Keng-Boon Ooi, Yogesh K. Dwivedi, Ali Abdallah Alalwan, Janarthanan Balakrishnan, Hing Kai Chan, Jun-Jie Hew, Laurie Hughes, Varsha Jain, Voon Hsien Lee, Binshan Lin, Niprendra P. Rana, Teck Ming TanEver since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims…
Does polychronicity among sales employees develop B2B service recovery? A dual assessment through ambidextrous leadership
Bilal Ahmad, Jingbo Yuan, Naeem Akhtar, Abdul WaheedThis research explores the determinants and consequences of salesperson polychronicity in a business-to-business (B2B) sales environment. Additionally, the study examined…
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Rafael Curras-Perez, Alejandro Alvarado-Herrera, Jorge Vera-MartínezThis work proposes a framework that attempts to explain the connection between the dimensions of consumer perceived corporate social responsibility (social, environmental…
The effects of team diversity on promoting sustainable luxury products
Sara Quach, Felix Septianto, Park Thaichon, Billy SungThis research examines the effect of team diversity on customer behavior (purchase likelihood) associated with sustainable luxury products and further considers the…
How price labeling strategy affects consumers' purchase intention? The role of perceived price difference in price assessment
Wanqi Liang, Deyi Zhou, Muhammad Rizwan, Samir HuseynovBy conducting an online experiment, this paper proposes and tests a conceptual model about the impact of price labeling strategy on consumers' perceived price difference…
The dark side of mobile apps: when and how technical security matters for in-app purchases?
Yulong (David) Liu, Henry F. L. Chung, Zuopeng (Justin) Zhang, Mian WuThis research aims to explore the dark side of mobile applications by investigating the role of apps' technicality and app security in the mechanism of user satisfaction…
Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Flavia Braga Chinelato, Alessandro Silva de Oliveira, Gustavo Quiroga SoukiAcademics and managers scour to understand which perceived quality factors are paramount to consumers during their restaurant experiences and how they influence their…
The performance of major airports in the Europe, North America and Asia
Jae-Woo Park, Saeyeon Roh, Hyunmi Jang, Young-Joon SeoThis study aims to provide a meaningful comparison of airports’ performance and better understand the differences observed in the analysed airport performance by…
Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry
Asif Ali Safeer, Thanh Tiep LeCustomer relationships and transforming customers into evangelists are imperative in today's world. Therefore, this study aimed to examine the influence of online brand…
Effects of anthropomorphized virus warnings and perceived cuteness on compliance intention
Liang Xiang, Hyun Jung ParkThis study investigated the anthropomorphism of the pandemic virus and its downstream effects by examining how warnings trigger viewers' risk perceptions and motivate them…
Product information the more the better? A moderated mediation model to explain consumer purchasing intention in cross-border e-commerce
Xianchuan Yang, Yin Ma, Jiashi HanThe purpose of this paper is to identify the influence of product information on purchase intention and evaluate the moderated mediation effect of return policy leniency…
Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China
Tianbao Ren, Hoang T.P.M. Le, Jungkun ParkThis study aims to investigate determinants such as performance expectancy (PE), health beliefs (HB), technological compatibility, trust and social influence (SI) of…
Research on online shopping contextual cues: refining classification from text mining
Lin Wang, Huaxia Gao, Yang ZhaoContextual cues have become a hot research topic in the field of mobile consumer behavior, owing to the continuous rise of digital marketing. However, the complex online…
What drives or inhibits consumers' preference to consume quietly?
Sigen Song, Hengqin Wang, Cheng Lu WangSecret consumption refers to consumption of a product in a private situation, with the intent or behavior of hiding the consumption from others. This study contributes to…
Delicious promoter of the restaurant business: measuring impact of supply chain, brand personality and CSR on brand equity development
Yung-Chuan HuangThe purpose of this study was to discuss the importance of customer-based brand equity (CBBE) and identify the critical attributes of how to develop CBBE during the most…
Why do Chinese people prefer domestic products: the role of consumer ethnocentrism, social norms and national identity
Qifan Jia, Rui Chen, Yihan Zuo, Run Liu, Roushan Gong, Linnan Huang, Chen Chen, Bangyi XueThis research aims to find out the reasons why Chinese people prefer domestic products. The authors examine the effect of consumer ethnocentrism (CE), social norms (SNs…
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Liu Ting, Jiseon AhnAn increasing number of customers are using customer-to-customer (C2C) platforms to buy and sell products and services. Despite this growth, little research has examined…
The metaverse experience in luxury brands
Qi Jiang, Miyea Kim, Eunju Ko, Kyung Hoon KimThe purpose of this study is to develop the scale of the metaverse experience and examine the effect of the metaverse experience on consumer happiness in luxury brands.
Consumers' reverse exchange behavior and e-waste recycling to promote sustainable post-consumption behavior
Md. Mahiuddin Sabbir, Khan Md. Raziuddin Taufique, Marzia NomiThis study aims to have a holistic understanding of psychological determinants of consumers' e-waste recycling behavior to promote sustainable post-consumption behavior…
Unraveling the influence and mechanism of digital inclusive finance on household financial substitution: evidence from China
Xu Li, Shumin SuiThe development of digital inclusive finance (DIF) has increased households' financial investments and consumption. However, few studies have considered whether DIF…
What is in a game? The impact of advergame design and reward elements on gamers' brand patronage
Juhi Gahlot Sarkar, Abhigyan Sarkar, S. SreejeshThis research investigates how advergame design elements (fantasy vs realistic advergame experiences) may impact players' brand patronage (BP), under the influence of…
The effect of robot anthropomorphism on revisit intentions after service failure: a moderated serial mediation model
Jinsheng Cui, Jianan ZhongThe purpose of this study is to examine how robotic anthropomorphism and personalized design may affect consumers' reactions to brands after service failure.
Understanding Chinese Gen Z and their online shopping intentions through TAM
Lauren Reiter Copeland, Gargi Bhaduri, Ouya HuangThe purpose of this study is to examine the ease of use and usefulness of the application Taobao and whether involvement, self-confidence and self-expression of users are…
How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency
Yong Wang, Meijun Meng, Yang Li, Qingjie Zhou, Bofeng Cai, Shuo Chen, Dandan YangThis research aims to explore how consumers' local brand choices differ between air-polluted days and clean days, and why the difference occurs.
Brand awareness and relationship intention: the moderating role of perceived corporate social responsibility dimensions
Albert Hasudungan, Harriman Samuel SaragihUsing a hierarchical component model conceptualization, this study aims to investigate the moderating role of perceived corporate social responsibility (CSR) dimensions…
Influences of persona self on luxury brand attachment in the Metaverse context
Juran Kim, Joonheui BaeThis study aims to examine the effect of actual and persona self-congruence on luxury brand attachment and the effects of luxury brand attachment on attitude toward luxury…
Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust
Byung Ryul Bae, Sung-Eun KimThe aim of this study is to examine how brand trust moderates the effect of brand experience on brand loyalty mediated by brand love in the context of Korean smartphone…
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Rambabu Lavuri, Jaspreet Kaur, Park ThaichonThis study examines intrinsic motivations and antecedents that affect millennial mobile impulsive shopping in markets with the technology acceptance model (TAM) during the…
Revisiting “Cool Japan” in country-of-origin research: a commentary and future research directions
Junji Miyamoto, Akira Shimizu, Junya Hayashi, Isaac CheahThis commentary and conceptual paper is aimed at investigating marketing perceptions of the country-of-origin (COO) perspectives, and emphasis is placed on the “Cool…
Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram
Durgesh Agnihotri, Pallavi Chaturvedi, Kushagra Kulshreshtha, Vikas TripathiThe current study has drawn attention to investigating the impact of social media influencers’ (SMIs) authenticity on followers buying behavior by using followers who have…
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands: a relative deprivation perspective
Junyun Liao, Siying He, Yanghong Hu, Jiawen Chen, Xuebing DongGlobal product-harm crises increased in recent years. After such crises, firms' product-recall policies varied across countries, which might cause consumers in some…
A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand: evidence from Turkey
Buket Bora Semiz, Mehmet ali PaylanThis study aims to test the effect that the perceived legitimacy of influencers has on the attitude toward the brand from the consumer point of view, as well as the…
Appearance and media popularity affecting experiential gift-giving
Tser Yieth Chen, Hsueh-Ling Wu, Zhi-Cheng TaiThe purpose of this study is to explore the effect of popularity appeals (appearance popularity and media popularity) on online experiential gift purchase intention based…
Transformational leadership and supply chain innovativeness: mediating role of knowledge sharing climate and moderating role of supply base rationalization
Cailin Zhang, Suicheng Li, Xinmeng Liu, Xiang WangThe purpose of this paper is to explore whether and how transformational leadership affects innovativeness in the supply chain context by addressing the following research…
The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type
Sang Jin Kim, Jiwon Yoo, Eunju KoThis study aims to investigate the relationship between collaboration product attributes, consumption value, customer equity and purchase intention – specifically, the…
The effect of visibility of country of origin labelling on consumers' fresh meat preferences
Judith Holdershaw, Roman KonopkaThe intent of displaying country of origin (COO) detail on food packaging is to inform consumers' purchase decisions. Of interest is whether how the COO information is…
Do you judge a book by its cover? Online book purchases between Japan and France
Jin Yong Park, Changju Kim, Soohyun Park, Kevin DioBy adopting a cross-country analysis, this study aims to investigate how consumers' perception of book covers affects their online book purchases in terms of feelings of…
Shareholder reactions to corporate label change: evidence from South Korean firms
KwangWook Gang, Jihyun Eun, Byungchul ChoiThis paper aims to provide empirical evidence on the impact of a corporate label change (CLC) from investors' perspective, especially based on the stakeholder approach to…
Lessons learnt from COVID-19 vaccine operations and distribution performance: challenges and resilience strategies
Md. Maruf Hossan Chowdhury, A.K.M. Shakil Mahmud, Eijaz Khan, Mohammad Hossain, Zapan BaruaGrounded in dynamic capability view, this research develops a decision support model, which enables determining consistent and sufficient configurations of resilience…
The effects of campaign-based logo changes on consumers’ attitude and behavior: a case of social distancing messages during the COVID-19 pandemic
Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel ZúñigaThis research study examines how changing the logo to one that depicts social distancing impacts consumers’ attitude toward the brand, attitude toward social distancing…
Reward me or charity: The impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Yanju Zhou, Cuilian Lu, Yi YuWith the development of e-commerce, loyalty programmes (LPs) are gradually being adopted in the online retailing environment to improve consumer loyalty. This article…
What affects users to click social media ads and purchase intention? The roles of advertising value, emotional appeal and credibility
Wen-Kuo Chen, Chia-Ju Ling, Chien-Wen ChenThis study is based on a web-based advertising value model, adding emotional appeal, advertising credibility, advertising clicks, product evaluation and incentive to…
How the construal of power impacts healthy food preference: the mediating role of self-discipline perception
Hongyan Jiang, Yudi Sun, Chen Li, Mengmeng XuWith the improvement of consumers' health consciousness, healthy food has attracted great attention in daily consumption. Previous research into the sense of power often…
Consumer engagement with self-driving cars: a theory of planned behavior-informed perspective
Linda D. Hollebeek, Choukri Menidjel, Omar S. Itani, Moira K. Clark, Valdimar SigurdssonThis study investigates the mediating role of consumer engagement (CE) in the relationship between perceived behavioral control (PBC) and purchase intent and the…
Decoding influencer marketing from a community perspective: typologies and marketing management implications
Rang Wang, Sylvia Chan-OlmstedSince influencer marketing becomes more sophisticated, it is difficult for brands to manage the strategy and process of this marketing practice. With a practical focus…
Poison or remedy? Masculinity in a pathos-based sustainable brand story
Chaohua Huang, Shaoshuang Zhuang, Haiyan MaThis study aims to examine the effects of pathos in sustainable brand stories featuring masculinity on brand masculinity and men’s sustainable brand attitude using…
Revisiting public relations function in the digital era: a study on public relations and marketing practitioners in Hong Kong
Suk Chong Tong, Fanny Fong Yee ChanBased on both quantitative and qualitative analyses, this study revisits public relations (PR) and marketing practitioners' perceptions of PR function and its relationship…
Mobile shopping decision comfort using augmented reality: the effects of perceived augmentation and haptic imagery
Alex Ivanov, Milena Head, Cosima BielaVirtual try-on apps (VTOs) allow consumers to examine fashion and furniture items in usage context without going to a physical store. But the adoption of such apps has…
Effectiveness of environmental claims in preventing food waste: exploring consumer perspectives toward suboptimal food
Hsiu-Hua ChangSince a significant source of food waste on the consumer end is the reluctance to purchase or consume imperfect products, it is vital for businesses to learn how to…
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Nirma Sadamali Jayawardena, Mitchell Ross, Sara Quach, Debra GraceThe purpose of this study is to investigate visual comprehension in memory for 360-degree video advertisements amongst adolescents under single and repeated viewing conditions.
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Heather Markham Kim, Jawad Abbas, Muhammad Zia Ul Haq, JungHoon (Jay) Lee, Jinsoo HwangThis study examined the effect of brand modernity on brand love. In addition, this study investigated how brand love affects behavioral intentions including intentions to…
Mindfulness and anti-consumption behavior: the role of authentic living
Li Min Lin, Hyun Jung ParkThis study analyzed the relationships among sub-factors of mindfulness and two anti-consumption lifestyles caused by personal and social/environmental concerns. This study…
The power of photographs: the impact of marketer- and user-generated photographs on consumers' online hotel booking
Junhui HeThis study examined how marketer- and user-generated photographs jointly influence consumers' online hotel booking.
Exploring the recipients' attitudes and behaviors toward gift-giving: a cross-cultural comparison between Thailand and the USA
Theeranuch Pusaksrikit, Sydney ChinchanachokchaiThis research examines cultural differences between Thais and Americans in recipients' attitudes and behaviors throughout all three stages of Sherry's (1983) gift-giving…
Developing an alternative approach to the measurement of B2B relationship health
Stephane Bignoux, David Gray, Anna Tudehope BoothPsychotherapy is often used to treat dysfunctional inter-personal relationships, but it is rarely used to treat dysfunctional B2B relationships. Yet many of the variables…
Research on the network connection mode of logistics economy in Guangdong province based on social network analysis
Lianhua Liu, Aili Xie, Shiqi LyuThis paper aims to clarify the spatial connection characteristics and organization mode of logistics economy of 21 cities in Guangdong Province under the background of the…
Exploring the role of brand–sustainability–self-congruence on consumers' evaluation of luxury brands
Ken KumagaiWith increasing managerial attention on the strategic promotion of brand-related sustainability initiatives (BSI), this study explores the psychological role of image…
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea
You Jeong Hong, Beomjoon Choi, Kyogu LeeThe authors aim to explore whether and how variations on pitch levels of background music in audiovisual commercials affect consumers' judgments of the competence of the…
Do relational benefits influence commitments and loyalty in a non-contract mechanism?
Chang-Ju Lee, Sae-Mi Lee, Rajesh Iyer, Yong-Ki LeeThe study focuses on how to build long-term relationships with multi-channel agencies (MCAs) (dealers) who serve multiple manufacturers on a non-exclusive basis in a…
A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021
Shaoshan Wang, Matthew Tingchi Liu, Andrea PérezThis study aims to provide the theoretical roots, research trajectories and promising research directions of green marketing in marketing and related fields.
An integrated model of consumers' decision-making process in social commerce: a cross-cultural study of the United States and China
Weisheng Chiu, Ga-Eun (Grace) Oh, Heetae ChoThe purpose of this study was to understand consumers' continuance intention to purchase in social commerce from an integrated perspective of the expectation confirmation…
Being natural is aesthetic: the effects of “natural” labeling on lay beliefs and the purchase intention of unattractive produce
Haiyan Wang, Huijuan Li, Yinfei Zhao, Nannan XiIndividuals, organizations, firms, and governments have been making strenuous effort to promote sustainable and green consumption. However, it is noticeable that a large…
Vertical line extensions: consumers' preferences for downward and upward extensions
Miyuri ShiraiResearch on vertical line extensions shows that consumers tend to evaluate upward extensions higher than downward ones. This paper examines the opposite situation. It also…
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Hasan Yousef Aljuhmani, Hamzah Elrehail, Pelin Bayram, Tariq SamarahThis study explores some central questions related to the connections between social media marketing efforts (SMMEs) and brand loyalty by seeking to understand the…
The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?
Kim-Lim Tan, Ivy S.H. Hii, Wenqian Zhu, Choi-Meng Leong, Eliver LinLeveraging the technology acceptance model (TAM) and the stimulus–organism–response (S–O–R) theory, this paper aims to investigate how the utilitarian and hedonic factors…
Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business
Fabio DumaIn contemporary business and marketing literature luxury is mainly approached from the perspectives of production, communication and consumption. The author argues that to…
Emotional responses in online social interactions: the mediating role of flow
Carolina Herrando, Julio Jiménez-Martínez, Maria José Martín-De Hoyos, Kiyoshi Asakawa, Kazuo YanaDrawing on the three flow-channel model and the stimulus–organism–response model, this research aims to understand how the influence of interactivity on purchase intention…
Performance implications of peer monitoring among suppliers
Qinfang Hu, Jing Hu, Zhilin YangWhat are the performance implications of peer monitoring in a multiple-supplier context? Grounded in agency and social exchange theories, this study aims to examine how…
Higher innovativeness, lower technostress?: comparative study of determinants on FinTech usage behavior between Korean and Chinese Gen Z consumers
You-Kyung LeeThe study aims to verify and compare the relationship of consumer innovativeness and technostress for FinTech usage behavior of Korean and Chinese Gen Z consumers.
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers
Attila Endre Simay, Yuling Wei, Tamás Gyulavári, Jhanghiz Syahrivar, Piotr Gaczek, Ágnes Hofmeister-TóthThe recent advancements in smartphone technology and social media platforms have increased the popularity of artificial intelligence (AI) color cosmetics. Meanwhile, China…
Influencing factors of Chinese consumers' purchase intention towards sustainable luxury
Huaxia Yang, Jinlong Cheng, Allen D. Schaefer, Shion KojoThe authors examined the influence of perceived value on consumer attitude and purchase intention (PI) and the relationship between attitude and PI towards sustainable…
Determining factors of continuance intention in mobile payment: fintech industry perspective
Patria Laksamana, Suharyanto Suharyanto, Yohanes Ferry CahayaTo investigate consumer continuance intention in mobile payment in the financial technology (fintech) industry.
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau
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