Asia Pacific Journal of Marketing and Logistics
Issue(s) available: 138 – From Volume: 5 Issue: 2, to Volume: 35 Issue: 7
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The impact of normative appeals and affective priming on public service announcements (PSAs) – a moderating role of self-construals
Jia Ding, Ming Ying, Guangzhi ChuIt is believed that the effectiveness of public service announcements (PSAs) in persuading recipients to engage in the advocated behavior may be influenced by the content of PSAs…
The impact of corporate philanthropy on the evolution of social media brand community – based on the case of ERKE
Gongli Luo, Junying Hao, He MaCorporate philanthropy is increasingly a vital decision-making basis for consumers to purchase and establish relationships with enterprises. However, few studies have examined…
The 18th FINA world masters championships and destination loyalty
Euisoo Kim, Sukkyu Kim, Yunduk JeongBased on a stimulus–organism–response theory, the purpose of this study is to empirically examine structural equation model linking personal involvement, positive emotions…
Consumers’ response to CSR statement type in social crowding
Xiaoping Liu, Shiyu Wang, Yingqian LiangBased on the construal level theory, this research study examines the interactive effect between social crowding and corporate social responsibility (CSR) statement type on…
Resilience strategies to mitigate “extreme” disruptions in sustainable tourism supply chain
Md Maruf Hossan Chowdhury, A.K.M. Shakil Mahmud, Shanta Banik, Fazlul K. Rabbanee, Mohammed Quaddus, Mohammed AlamgirDrawing on the dynamic capability view (DCV), this research determines the suitable configurations of resilience strategies for sustainable tourism supply chain performance amidst…
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Xueting Zhang, Younggeun Park, Jaejin ParkThis study aims to investigate customers' personal innovativeness (PI) as an influencing factor of omni-channel customer experience throughout pre-purchase, purchase and…
The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing
Mengjia Gao, Lin HuangThis study considers perceived enjoyment and attitude consistency as internal states of consumers in an omni-channel environment. This study aims to investigate the mediating role…
Brand engagement and community user behaviors in online interest communities: exploring a moderated mediation model
Ruohong Hao, Xiaobei Liang, Hu MengAs fertile soil for product promotion, online interest communities have gradually come into brands' view. However, existing research does not clarify whether brand engagement in…
The effect of self-construal on solo dining intentions: an empirical study of Chinese consumers
An Yan, Zhanzhi Ren, Feng Pei, Xiaoxi ZhuThis study aims to examine the effect of self-construal on solo dining intentions and its underlying mechanism through consumer emotions. Furthermore, the study also investigates…
Breaking the mold with effective communication: how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Mukul Dev Surira, K.A. Zakkariya, Muhammed SajidThe purpose of this study is to fill the research gap by investigating the impact of brand social initiatives on both the warmth and competence dimensions of the brand, as well as…
“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Argho Bandyopadhyay, John Hall, Ho Yin Wong, Larry Lockshin, Yunen Zhang, Park ThaichonThis study aims to empirically validate the holistic consumer-based brand equity (CBBE) framework and establishment of the cross-over effect using consumer preferences for wine…
Systematic investigation of the logistics service quality of cross-border e-commerce: a mixed-methods perspective
Yu Zhang, Yafen Yuan, Jiafu SuThis study explores the factors that characterize the logistics service quality (LSQ) of cross-border e-commerce and identifies the different relationships between these factors…
Who generates your video ads? The matching effect of short-form video sources and destination types on visit intention
Hui Li, Xinxin TuShort-form videos have gradually become important marketing tools for tourist destinations. However, chaotic sources and homogenized content have led to poor user experiences…
Digital marketing innovation and firm performance: the role of decision-making comprehensiveness in dynamic environments
Trihadi Pudiawan Erhan, Sebastiaan van Doorn, Arnold Japutra, Irwan Adi EkaputraThis study integrates insights from upper echelon (UE) theory and the attention-based view (ABV) to analyze how digital marketing innovation might enhance organizational…
An impetus for the research paradigm of corporate citizenship and customer loyalty: imprints from scale construction
Twinkle Gulati, Siddharatha ShankarThe purpose of this research is to construct a logical, consistent and validated instrument to appraise the effect of corporate citizenship on customer loyalty, all-inclusive of…
A brand loyalty–risk framework in the luxury watch market
Pedro Silva, António Carrizo Moreira, Sílvia Almeida, Victor MoutinhoIn a society that encourages consumption, attributes such as exclusivity and social recognition are important in what is intended to be restricted to a certain exclusive segment…
Re-examining the showrooming phenomenon: the moderating role of consumers' maximizing tendency
Jung-Kuei Hsieh, Sushant Kumar, Ning-Yu KoShowrooming presents a complex and evolving challenge to retail managers, as it signifies the emergence of new forms of exchange rules. The purpose of this research is to…
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Edward Shih-Tse Wang, Yu-Jou WengIncreasing followers' positive word-of-mouth (PWOM) is a critical means through which social media influencers (SMIs) marketers can increase SMIs' follower count. Studies have…
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Jiseon AhnDespite the recent increase in vegetarian food consumption, studies on this topic have focused on the product category. Based on the functional theory of attitude and the…
The roles of social media and mutual relationships between travel attitudes and brand equity
Yung-Chuan HuangThe purpose of this study has to conduct an integrated effective evaluation system to discover consumers' travel attitudes of the culinary experiences or cuisines and establishing…
Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty
Mohammad M. Rahman, Philip J. Rosenberger, Jin Ho Yun, Mauro José de Oliveira, Sören KöcherInsights into how fan experience can be used to cultivate football (soccer) fan loyalty are limited. Based on the stimulus–organism–response (S-O-R) paradigm, this study develops…
Social media marketing in the digital age: empower consumers to win big?
Sajjaad Moedeen, Eugene Cheng-Xi Aw, Mohammad Alryalat, Garry Wei-Han Tan, Tat-Huei Cham, Keng-Boon Ooi, Yogesh K. DwivediThis study aims to propose and test a research model outlining the chain effects of social media marketing activities (SMMA) on brand equity, encompassing the potential mediators…
Eating halal: a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Aida Loussaief, Julia Ying-Chao Lin, Huu Phuc Dang, Neji Bouslama, Julian Ming-Sung ChengThis research discloses the effect of religiosity on purchasing intention through serial-mediation paths in a halal-certified food context. Borrowing from the identity theory…
The influence of event-related factors on sport fans' purchase intention: a study of sponsored products during televised sporting events
Jaskirat Singh Rai, Heetae Cho, Anish Yousaf, Maher N. ItaniIt is not possible for every fan of a sport to watch matches at stadiums because of the capacity and location constraints. Furthermore, although sport fans could not physically…
Effect of visual crowding in packaging on consumers' buying intention
Zhifen XuBased on the construal level theory, the purpose of this study is to prove the effect of interaction between construal level and visual crowding on consumers' buying intention…
What makes a self-deprecating advertisement more persuasive? The role of self-uncertainty
Cong Liu, Jiahui GaoThe purpose of this paper is to examine the interesting but largely unexamined impact of self-uncertainty on the persuasiveness of self-deprecating advertisement.
Flatness promotes modernity: logo flatness and consumers' perception of brand image
Luluo Peng, Yuting Wei, Xiaodan Zhang, Danping WangThe brand logo, as a fundamental element of marketing communications, serves as a crucial visual representation of a brand. In the current era of mobile Internet, logo flatness…
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude: evidence from Generation Z consumers in China
Huanshu Jiang, Jiaoju Ge, Jie YaoUsing Generation Z consumers from China as an example and focusing on the nostalgia-driven design of brand spokes-character, this study sought to update research on the causal…
The relationship among relationship-selling, celebrity attachment and customer engagement
Ching-Wen YehThis study explores the relationship among relationship-selling, celebrity attachment and customer engagement.
Social media marketing activities and luxury fashion brands in the post-pandemic world
Adnan Muhammad Shah, Mudassar AliSocial media has broadened the scope of luxury brand marketing and has emerged as a salient tool for Internet marketing campaigns in the post-pandemic world. Under the theoretical…
Factors affecting users' impulse purchases in online group buying: online consumer reviews, countdowns and self-control
Jingjing Sun, Tingting Li, Shouqiang SunThis paper aims to investigate how online consumer reviews (OCRs), countdowns and self-control affect consumers' online impulse buying behavior in online group buying (OGB) and…
Alexa, it is creeping over me – Exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Yupeng Mou, Xiangxue MengWith the upgrade of natural language interaction technology, the simulation extension of intelligent voice assistants (IVAs) and the uncertainty of products and services have…
Luxury brands and corporate social responsibility (CSR): exploring the differences between traditional and new luxury
Jung Eun Kwon, Jongdae Kim, Sang-Hoon KimThis study aims to comprehend luxury brands' corporate social responsibility (CSR) strategies. In addition to facing a demand for new CSR strategies (consumer-centric CSR)…
Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?
Kim-Lim Tan, Ivy S.H. Hii, Xin-Jean Lim, Caroline Y.L. WongDrawing on the stimulus-organism-response (SOR) model, this study examines how live-streaming shopping influences purchase intentions in young consumers. The multigroup analysis…
Understanding golf tourists' memorable tourism experiences emphasizing the double mediating effects and moderating effects: the case of East Asia
Yunduk JeongAlthough much of the research has examined the positive relationship between memorable tourism experiences (MTEs) and tourist satisfaction, little research has attempted to…
How broadcasters' characteristics affect viewers' loyalty: the role of parasocial relationships
Wei Liu, Zongshui Wang, Ling Jian, Zhuo SunThis study applies parasocial relationship theory to identify the role of broadcaster characteristics in the highly interactive business setting of live streaming commerce.
Impact of virtual reality immersion on customer experience: moderating effect of cross-sensory compensation and social interaction
Yupeng Mou, Jiao Fan, Zhihua Ding, Inayat KhanIn order to encourage customers to try experience virtual tourism, researchers and practitioners pay more attention on how to improve customers' perception of authenticity.
Influence of robots service quality on customers' acceptance in restaurants
Tejas R. Shah, Pradeep Kautish, Khalid MehmoodThis study aims to examine the impact of AI service robots on restaurant customers' engagement and acceptance and the moderating role of robot anthropomorphism on the relationship…
Marketing placebo effect on consumption of reduced-sugar labeled products
Li Huang, Xi Song, Matthew Tingchi LiuThe purpose of this study is to enhance the understanding of the marketing placebo effect (MPE) by proposing and empirically testing a model of antecedents and consequences of MPE…
Product information the more the better? A moderated mediation model to explain consumer purchasing intention in cross-border e-commerce
Xianchuan Yang, Yin Ma, Jiashi HanThe purpose of this paper is to identify the influence of product information on purchase intention and evaluate the moderated mediation effect of return policy leniency in…
Competence or warmth: why do consumers pay for green advertising?
Jiarong Shi, Zihao JiangThis study aims to assess the impact of functional green advertising receptivity and emotional green advertising receptivity on consumers' green purchase intention. The authors…
A literature review on the impact of the COVID-19 pandemic on consumer behaviour: implications for consumer-centric logistics
Lanhui Cai, Kum Fai Yuen, Mingjie Fang, Xueqin WangThe COVID-19 pandemic has resulted in significant changes in consumer behaviour, which has had a cascading effect on consumer-centric logistics. As a result, this study conducts a…
Metaverse in marketing and logistics: the state of the art and the path forward
Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Keng-Boon Ooi, Yogesh K. Dwivedi, Ali Abdallah Alalwan, Janarthanan Balakrishnan, Hing Kai Chan, Jun-Jie Hew, Laurie Hughes, Varsha Jain, Voon Hsien Lee, Binshan Lin, Nripendra P. Rana, Teck Ming TanEver since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer…
Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China
Tianbao Ren, Hoang T.P.M. Le, Jungkun ParkThis study aims to investigate determinants such as performance expectancy (PE), health beliefs (HB), technological compatibility, trust and social influence (SI) of customers'…
Does polychronicity among sales employees develop B2B service recovery? A dual assessment through ambidextrous leadership
Bilal Ahmad, Jingbo Yuan, Naeem Akhtar, Abdul WaheedThis research explores the determinants and consequences of salesperson polychronicity in a business-to-business (B2B) sales environment. Additionally, the study examined the link…
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Rafael Curras-Perez, Alejandro Alvarado-Herrera, Jorge Vera-MartínezThis work proposes a framework that attempts to explain the connection between the dimensions of consumer perceived corporate social responsibility (social, environmental…
Research on online shopping contextual cues: refining classification from text mining
Lin Wang, Huaxia Gao, Yang ZhaoContextual cues have become a hot research topic in the field of mobile consumer behavior, owing to the continuous rise of digital marketing. However, the complex online shopping…
What drives or inhibits consumers' preference to consume quietly?
Sigen Song, Hengqin Wang, Cheng Lu WangSecret consumption refers to consumption of a product in a private situation, with the intent or behavior of hiding the consumption from others. This study contributes to the…
How streamer channels influence luxury brand sales in live streaming commerce: an empirical study
Guoxin Li, Peiwen Tang, Jiao FengThis study aims to understand how different levels of streamer channels influence luxury brand sales in live streaming commerce. This study also seeks to understand the conditions…
Effect of green advertising attitude on collectivist consumer behavior: an integrative approach
Joseph Lok-Man Lee, Vanessa Liu, Calvin ChengUnlike traditional products and services, customer motivation to purchase green products/services may be due to non-marketing factors, such as their personal values about health…
Effects of mental simulation, new product attribute benefits and typicality on consumer attitudes
Yu-Jen Chou, Ya-Hui Hsu, Yu-Han ChangThis research paper aims to illustrate that the new product communication effects of mental simulation (process-vs. outcome-focused) might depend on product attributes (typicality…
The UAM service network: multi-objective and multi-period design for UAM airports
Jeongjoon Boo, Seung Yeob Lee, Byung Duk SongThe next generation of mobility is arising, and various challenging mobilities have entered the limelight. One of the most exciting of these is urban air mobility (UAM), and one…
Why do Chinese people prefer domestic products: the role of consumer ethnocentrism, social norms and national identity
Qifan Jia, Rui Chen, Yihan Zuo, Run Liu, Roushan Gong, Linnan Huang, Chen Chen, Bangyi XueThis research aims to find out the reasons why Chinese people prefer domestic products. The authors examine the effect of consumer ethnocentrism (CE), social norms (SNs) and…
Understanding young Chinese consumers' preferences for foreign clothing brands: a behavioural approach
Daniel Esteban May, Sara Arancibia, Calvin Wang, Nigel Hill, Karl BehrendtThis research explores the purchasing behavioural drivers of young Chinese consumers purchasing foreign clothing brands. The aim is to include a range of drivers identified by…
The effects of team diversity on promoting sustainable luxury products
Sara Quach, Felix Septianto, Park Thaichon, Billy SungThis research examines the effect of team diversity on customer behavior (purchase likelihood) associated with sustainable luxury products and further considers the mediating role…
How price labeling strategy affects consumers' purchase intention? The role of perceived price difference in price assessment
Wanqi Liang, Deyi Zhou, Muhammad Rizwan, Samir HuseynovBy conducting an online experiment, this paper proposes and tests a conceptual model about the impact of price labeling strategy on consumers' perceived price difference and…
The adoption of mobile payment services by millennials: the roles of smartphone addiction and situational variables
Bijeta Shaw, Sanjit K. Roy, Ankit Kesharwani, Sebastiaan van Doorn, Arnold JaputraThe increased usage of smartphones has made mobile payment services (MPS) popular among millennials, but it is uncertain if this shift in behavior is temporary due to situational…
The metaverse experience in luxury brands
Qi Jiang, Miyea Kim, Eunju Ko, Kyung Hoon KimThe purpose of this study is to develop the scale of the metaverse experience and examine the effect of the metaverse experience on consumer happiness in luxury brands.
The dark side of mobile apps: when and how technical security matters for in-app purchases?
Yulong (David) Liu, Henry F. L. Chung, Zuopeng (Justin) Zhang, Mian WuThis research aims to explore the dark side of mobile applications by investigating the role of apps' technicality and app security in the mechanism of user satisfaction, app…
Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Flavia Braga Chinelato, Alessandro Silva de Oliveira, Gustavo Quiroga SoukiAcademics and managers scour to understand which perceived quality factors are paramount to consumers during their restaurant experiences and how they influence their emotions…
The performance of major airports in the Europe, North America and Asia
Jae-Woo Park, Saeyeon Roh, Hyunmi Jang, Young-Joon SeoThis study aims to provide a meaningful comparison of airports’ performance and better understand the differences observed in the analysed airport performance by presenting a…
What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion–introversion personality
Chun-Ming Chang, Chiahui Yen, Szu-Yu Chou, Wen-Wan LoThis study aims to investigate the factors driving viewers' purchase intention in live-streaming by incorporating stimuli–organism–response (S–O–R) framework and…
The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms
Yeonseo Park, Eunju Ko, Boram DoThis paper aims to explore digital fashion products in the metaverse platform contexts and empirically examine the effect of the metaverse platform characteristics on the purchase…
Why the grass is always greener on the other side of the fence? – the research of Chinese consumer xenocentrism: take electronics as an example
Yi Zhang, Dongxin ZhangThe economy of China has developed rapidly, and its international status has quickly risen in the past 30 years. China is shifting from a major exporter into a major consumer…
Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry
Asif Ali Safeer, Thanh Tiep LeCustomer relationships and transforming customers into evangelists are imperative in today's world. Therefore, this study aimed to examine the influence of online brand experience…
Research on the influence of online fitness user engagement on value co-creation behavior
Gaofu Liu, Haonan Yang, Jing NieValue co-creation is a new initiative for enterprises to form a competitive advantage, and user engagement is the basis for achieving value co-creation; nevertheless, few studies…
The effect of robot anthropomorphism on revisit intentions after service failure: a moderated serial mediation model
Jinsheng Cui, Jianan ZhongThe purpose of this study is to examine how robotic anthropomorphism and personalized design may affect consumers' reactions to brands after service failure.
Effects of anthropomorphized virus warnings and perceived cuteness on compliance intention
Liang Xiang, Hyun Jung ParkThis study investigated the anthropomorphism of the pandemic virus and its downstream effects by examining how warnings trigger viewers' risk perceptions and motivate them to…
Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram
Durgesh Agnihotri, Pallavi Chaturvedi, Kushagra Kulshreshtha, Vikas TripathiThe current study has drawn attention to investigating the impact of social media influencers’ (SMIs) authenticity on followers buying behavior by using followers who have an…
Understanding Chinese Gen Z and their online shopping intentions through TAM
Lauren Reiter Copeland, Gargi Bhaduri, Ouya HuangThe purpose of this study is to examine the ease of use and usefulness of the application Taobao and whether involvement, self-confidence and self-expression of users are related…
Delicious promoter of the restaurant business: measuring impact of supply chain, brand personality and CSR on brand equity development
Yung-Chuan HuangThe purpose of this study was to discuss the importance of customer-based brand equity (CBBE) and identify the critical attributes of how to develop CBBE during the most difficult…
How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency
Yong Wang, Meijun Meng, Yang Li, Qingjie Zhou, Bofeng Cai, Shuo Chen, Dandan YangThis research aims to explore how consumers' local brand choices differ between air-polluted days and clean days, and why the difference occurs.
Brand awareness and relationship intention: the moderating role of perceived corporate social responsibility dimensions
Albert Hasudungan, Harriman Samuel SaragihUsing a hierarchical component model conceptualization, this study aims to investigate the moderating role of perceived corporate social responsibility (CSR) dimensions (i.e.…
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Liu Ting, Jiseon AhnAn increasing number of customers are using customer-to-customer (C2C) platforms to buy and sell products and services. Despite this growth, little research has examined customer…
Influences of persona self on luxury brand attachment in the Metaverse context
Juran Kim, Joonheui BaeThis study aims to examine the effect of actual and persona self-congruence on luxury brand attachment and the effects of luxury brand attachment on attitude toward luxury brands…
Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust
Byung Ryul Bae, Sung-Eun KimThe aim of this study is to examine how brand trust moderates the effect of brand experience on brand loyalty mediated by brand love in the context of Korean smartphone users. The…
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Rambabu Lavuri, Jaspreet Kaur, Park ThaichonThis study examines intrinsic motivations and antecedents that affect millennial mobile impulsive shopping in markets with the technology acceptance model (TAM) during the…
The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type
Sang Jin Kim, Jiwon Yoo, Eunju KoThis study aims to investigate the relationship between collaboration product attributes, consumption value, customer equity and purchase intention – specifically, the moderating…
Consumers' reverse exchange behavior and e-waste recycling to promote sustainable post-consumption behavior
Md. Mahiuddin Sabbir, Khan Md. Raziuddin Taufique, Marzia NomiThis study aims to have a holistic understanding of psychological determinants of consumers' e-waste recycling behavior to promote sustainable post-consumption behavior through…
Do you judge a book by its cover? Online book purchases between Japan and France
Jin Yong Park, Changju Kim, Soohyun Park, Kevin DioBy adopting a cross-country analysis, this study aims to investigate how consumers' perception of book covers affects their online book purchases in terms of feelings of delight…
Unraveling the influence and mechanism of digital inclusive finance on household financial substitution: evidence from China
Xu Li, Shumin SuiThe development of digital inclusive finance (DIF) has increased households' financial investments and consumption. However, few studies have considered whether DIF strengthens…
What is in a game? The impact of advergame design and reward elements on gamers' brand patronage
Juhi Gahlot Sarkar, Abhigyan Sarkar, S. SreejeshThis research investigates how advergame design elements (fantasy vs realistic advergame experiences) may impact players' brand patronage (BP), under the influence of mediators…
Lessons learnt from COVID-19 vaccine operations and distribution performance: challenges and resilience strategies
Md. Maruf Hossan Chowdhury, A.K.M. Shakil Mahmud, Eijaz Khan, Mohammad Hossain, Zapan BaruaGrounded in dynamic capability view, this research develops a decision support model, which enables determining consistent and sufficient configurations of resilience strategies…
The effects of campaign-based logo changes on consumers’ attitude and behavior: a case of social distancing messages during the COVID-19 pandemic
Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel ZúñigaThis research study examines how changing the logo to one that depicts social distancing impacts consumers’ attitude toward the brand, attitude toward social distancing…
Reward me or charity: The impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Yanju Zhou, Cuilian Lu, Yi YuWith the development of e-commerce, loyalty programmes (LPs) are gradually being adopted in the online retailing environment to improve consumer loyalty. This article determines…
Revisiting “Cool Japan” in country-of-origin research: a commentary and future research directions
Junji Miyamoto, Akira Shimizu, Junya Hayashi, Isaac CheahThis commentary and conceptual paper is aimed at investigating marketing perceptions of the country-of-origin (COO) perspectives, and emphasis is placed on the “Cool Japan”…
What affects users to click social media ads and purchase intention? The roles of advertising value, emotional appeal and credibility
Wen-Kuo Chen, Chia-Ju Ling, Chien-Wen ChenThis study is based on a web-based advertising value model, adding emotional appeal, advertising credibility, advertising clicks, product evaluation and incentive to examine the…
How the construal of power impacts healthy food preference: the mediating role of self-discipline perception
Hongyan Jiang, Yudi Sun, Chen Li, Mengmeng XuWith the improvement of consumers' health consciousness, healthy food has attracted great attention in daily consumption. Previous research into the sense of power often…
Consumer engagement with self-driving cars: a theory of planned behavior-informed perspective
Linda D. Hollebeek, Choukri Menidjel, Omar S. Itani, Moira K. Clark, Valdimar SigurdssonThis study investigates the mediating role of consumer engagement (CE) in the relationship between perceived behavioral control (PBC) and purchase intent and the moderating role…
Decoding influencer marketing from a community perspective: typologies and marketing management implications
Rang Wang, Sylvia Chan-OlmstedSince influencer marketing becomes more sophisticated, it is difficult for brands to manage the strategy and process of this marketing practice. With a practical focus, this study…
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands: a relative deprivation perspective
Junyun Liao, Siying He, Yanghong Hu, Jiawen Chen, Xuebing DongGlobal product-harm crises increased in recent years. After such crises, firms' product-recall policies varied across countries, which might cause consumers in some countries to…
Poison or remedy? Masculinity in a pathos-based sustainable brand story
Chaohua Huang, Shaoshuang Zhuang, Haiyan MaThis study aims to examine the effects of pathos in sustainable brand stories featuring masculinity on brand masculinity and men’s sustainable brand attitude using Aristotle’s…
Revisiting public relations function in the digital era: a study on public relations and marketing practitioners in Hong Kong
Suk Chong Tong, Fanny Fong Yee ChanBased on both quantitative and qualitative analyses, this study revisits public relations (PR) and marketing practitioners' perceptions of PR function and its relationship with…
A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand: evidence from Turkey
Buket Bora Semiz, Mehmet ali PaylanThis study aims to test the effect that the perceived legitimacy of influencers has on the attitude toward the brand from the consumer point of view, as well as the mediating…
Mobile shopping decision comfort using augmented reality: the effects of perceived augmentation and haptic imagery
Alex Ivanov, Milena Head, Cosima BielaVirtual try-on apps (VTOs) allow consumers to examine fashion and furniture items in usage context without going to a physical store. But the adoption of such apps has varied…
Effectiveness of environmental claims in preventing food waste: exploring consumer perspectives toward suboptimal food
Hsiu-Hua ChangSince a significant source of food waste on the consumer end is the reluctance to purchase or consume imperfect products, it is vital for businesses to learn how to affiliate…
Mindfulness and anti-consumption behavior: the role of authentic living
Li Min Lin, Hyun Jung ParkThis study analyzed the relationships among sub-factors of mindfulness and two anti-consumption lifestyles caused by personal and social/environmental concerns. This study also…
The power of photographs: the impact of marketer- and user-generated photographs on consumers' online hotel booking
Junhui HeThis study examined how marketer- and user-generated photographs jointly influence consumers' online hotel booking.
Exploring the recipients' attitudes and behaviors toward gift-giving: a cross-cultural comparison between Thailand and the USA
Theeranuch Pusaksrikit, Sydney ChinchanachokchaiThis research examines cultural differences between Thais and Americans in recipients' attitudes and behaviors throughout all three stages of Sherry's (1983) gift-giving model and…
Developing an alternative approach to the measurement of B2B relationship health
Stephane Bignoux, David Gray, Anna Tudehope BoothPsychotherapy is often used to treat dysfunctional inter-personal relationships, but it is rarely used to treat dysfunctional B2B relationships. Yet many of the variables found in…
Exploring the role of brand–sustainability–self-congruence on consumers' evaluation of luxury brands
Ken KumagaiWith increasing managerial attention on the strategic promotion of brand-related sustainability initiatives (BSI), this study explores the psychological role of image congruence…
Appearance and media popularity affecting experiential gift-giving
Tser Yieth Chen, Hsueh-Ling Wu, Zhi-Cheng TaiThe purpose of this study is to explore the effect of popularity appeals (appearance popularity and media popularity) on online experiential gift purchase intention based on…
Transformational leadership and supply chain innovativeness: mediating role of knowledge sharing climate and moderating role of supply base rationalization
Cailin Zhang, Suicheng Li, Xinmeng Liu, Xiang WangThe purpose of this paper is to explore whether and how transformational leadership affects innovativeness in the supply chain context by addressing the following research…
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea
You Jeong Hong, Beomjoon Choi, Kyogu LeeThe authors aim to explore whether and how variations on pitch levels of background music in audiovisual commercials affect consumers' judgments of the competence of the…
Do relational benefits influence commitments and loyalty in a non-contract mechanism?
Chang-Ju Lee, Sae-Mi Lee, Rajesh Iyer, Yong-Ki LeeThe study focuses on how to build long-term relationships with multi-channel agencies (MCAs) (dealers) who serve multiple manufacturers on a non-exclusive basis in a…
A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021
Shaoshan Wang, Matthew Tingchi Liu, Andrea PérezThis study aims to provide the theoretical roots, research trajectories and promising research directions of green marketing in marketing and related fields.
The effect of visibility of country of origin labelling on consumers' fresh meat preferences
Judith Holdershaw, Roman KonopkaThe intent of displaying country of origin (COO) detail on food packaging is to inform consumers' purchase decisions. Of interest is whether how the COO information is displayed…
Shareholder reactions to corporate label change: evidence from South Korean firms
KwangWook Gang, Jihyun Eun, Byungchul ChoiThis paper aims to provide empirical evidence on the impact of a corporate label change (CLC) from investors' perspective, especially based on the stakeholder approach to…
Vertical line extensions: consumers' preferences for downward and upward extensions
Miyuri ShiraiResearch on vertical line extensions shows that consumers tend to evaluate upward extensions higher than downward ones. This paper examines the opposite situation. It also…
Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business
Fabio DumaIn contemporary business and marketing literature luxury is mainly approached from the perspectives of production, communication and consumption. The author argues that to…
Influencing factors of Chinese consumers' purchase intention towards sustainable luxury
Huaxia Yang, Jinlong Cheng, Allen D. Schaefer, Shion KojoThe authors examined the influence of perceived value on consumer attitude and purchase intention (PI) and the relationship between attitude and PI towards sustainable luxury…
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1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau
Further Information
