This chapter focusses on the importance of using technology in tourism. This chapter also comprehensively highlights technologies that are impacting the tourism industry as well as the constraints the industry is facing. Many research studies have been conducted which outline the contributions and importance of technology in tourism in general. In recent years, various research studies, ranging from tourism management to geography, have increasingly explored the opportunities to use cutting-edge information and communication technologies (ICTs), implemented at different scales, in order to improve tourists’ experiences. Among several technology-driven solutions, augmented reality (AR) is usually regarded as a useful tool for tourism. AR has become an area of significant interest and investment in recent times. The present study focusses on case studies where AR-based smart tourism applications have been developed. In tourist destinations, visitors exhibit a great interest in learning while travelling. Curiosity plays a significant role for visitors buying trips for their families and they are willing to pay slightly more for a unique experience. The findings offer several contributions to the literature by providing new theoretical insights into the intersection of AR and tourism in Italian heritage sites, especially in Sicily.
Privitera, D. (2020), "Value of Technology Application at Cultural Heritage Sites: Insights from Italy", Hassan, A. and Sharma, A. (Ed.) The Emerald Handbook of ICT in Tourism and Hospitality, Emerald Publishing Limited, Bingley, pp. 345-356. https://doi.org/10.1108/978-1-83982-688-720201021
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