Characteristics and Motivations

Abstract

Like every generation before them, Gen Zers possess a specific set of attributes. For example, they identify as loyal, thoughtful, compassionate, and responsible. They share their sense of ingenuity and resourcefulness with their Gen X parental generation and embrace diversity and inclusion like their older millennial counterparts. And, they connect with their baby boomer grandparents with their shared sense of responsibility. Generation Z is motivated by achievement and making a difference. Although some believe others will let them down, the majority are optimistic about their futures and believe good things will happen for them.

Citation

Grace, M. and Seemiller, C. (2024), "Characteristics and Motivations", Seemiller, C. and Grace, M. (Ed.) Gen Z Around the World, Emerald Publishing Limited, Leeds, pp. 11-20. https://doi.org/10.1108/978-1-83797-092-620241002