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Book part
Publication date: 15 February 2018

Eddy S. Ng, Sean T. Lyons and Linda Schweitzer

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Generational Career Shifts
Type: Book
ISBN: 978-1-78714-583-2

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Book part
Publication date: 23 October 2020

Emma Parry

This chapter draws the book ‘Generation Z in Asia’ to a close. It first considers the value of the notion of generations before explaining the contribution of this text…

Abstract

This chapter draws the book ‘Generation Z in Asia’ to a close. It first considers the value of the notion of generations before explaining the contribution of this text. The chapter then reflects on the trends that appear to be common across Asian counties while recognising the differences between them. Finally, the chapter questions whether the positive outlook for Generation Z in Asia will continue into the future.

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The New Generation Z in Asia: Dynamics, Differences, Digitalisation
Type: Book
ISBN: 978-1-80043-221-5

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Generations Z in Europe
Type: Book
ISBN: 978-1-78973-491-1

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Article
Publication date: 6 October 2021

Rosa María Fuchs

The study aims to determine how the relationship among links, fit and sacrifice (dimensions of job embeddedness) influence employees' intention to quit in the case of…

Abstract

Purpose

The study aims to determine how the relationship among links, fit and sacrifice (dimensions of job embeddedness) influence employees' intention to quit in the case of professionals belonging to Generation Y.

Design/methodology/approach

A quantitative correlational study was conducted with a cross-sectional dimension of time. The survey technique was applied through a certified online panel. The sample consisted of 211 members of Generation Y.

Findings

It has been verified that the only significant dimension for Generation Y is sacrifice.

Research limitations/implications

It is necessary to extend the study of the dimensions of job embeddedness and their influence on employees' intention to quit in different demographic groups. It would be advisable to conduct longitudinal studies to observe the dynamics of job embeddedness throughout the years.

Practical implications

Organizations concerned with retaining the talent of young professionals can focus on the development of policies and benefits that encourage sacrifice.

Social implications

The finding that the sacrifice dimension is the one that would reduce the intention to leave for Generation Y will help to ensure that organizations retain the workforce that they value.

Originality/value

The study is important to gain a better understanding of Generation Y behavior. In addition, in response to the demand from the literature, the sample considered only Generation Y with work experience.

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European Journal of Management and Business Economics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2444-8451

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Article
Publication date: 6 September 2021

Souad Marzougui, Fateh Mebarek-Oudina, Mourad Magherbi and Ali Mchirgui

The purpose of this paper is to investigate the effects of Ha and the Nanoparticles (NP) volume fraction over the irreversibility and heat transport in Darcy–Forchheimer…

Abstract

Purpose

The purpose of this paper is to investigate the effects of Ha and the Nanoparticles (NP) volume fraction over the irreversibility and heat transport in Darcy–Forchheimer nanofluid saturated lid-driven porous medium.

Design/methodology/approach

The present paper highlights entropy generation because of mixed convection for a lid-driven porous enclosure filled through a nanoliquid and submitted to a uniform magnetic field. The analysis is achieved using Darcy–Brinkman–Forchheimer technique. The set of partial differential equations governing the considered system was numerically solved using the finite element method.

Findings

The main observations are as follows. The results indicate that the movement of horizontal wall is an important factor for the entropy generation inside the porous cavity filled through Cu–water nanoliquid. The variation of the thermal entropy generation is linear through NPs volume fraction. The total entropy generation reduces when the Darcy, Hartmann and the nanoparticle volume fraction increase. The porous media and magnetic field effects reduce the total entropy generation.

Practical implications

Interest in studying thermal interactions by convective flow within a saturating porous medium has many fundamental considerations and has received extensive consideration in the literature because of its usefulness in a large variety of engineering applications, such as the energy storage and solar collectors, crystal growth, food processing, nuclear reactors and cooling of electronic devices, etc.

Originality/value

By examining the literature, the authors found that little attention has been paid to entropy generation encountered during convection of nanofluids. Hence, this work aims to numerically study entropy generation and heat transport in a lid-driven porous enclosure filled with a nanoliquid.

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International Journal of Numerical Methods for Heat & Fluid Flow, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0961-5539

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Article
Publication date: 21 September 2021

Annick Hortense Dominique Van Rossem

The present research offers insights into the generational stereotypical beliefs that different generations of nurses hold about the own and the other generations and the…

Abstract

Purpose

The present research offers insights into the generational stereotypical beliefs that different generations of nurses hold about the own and the other generations and the implications on the work floor.

Design/methodology/approach

This cross-sectional, exploratory study employs a cognitive mapping approach known as the repertory grid. The sample consisted of 15 Generation Y, 15 Generation X and 15 Baby Boomer nurses.

Findings

Beliefs of nurses about their own and the other generations direct social categorization and generational stereotypes of the in-group and out groups. These stereotypes mold nurses' beliefs and attitudes towards their coworkers and are enacted leading to self-fulfilling prophecies. Especially Generation Y and Baby Boomer nurses are negatively stereotyped and have their ways to deal with these negative stereotypes.

Practical implications

Nurses and their managers who hold generational stereotypes may unknowingly create cliques within an organization and adopt behaviors and expectations based on generational (self-) stereotypes. The author offers noteworthy insights for fostering intergenerational synergies amongst nurses, which are important since the level of interdependent relations amongst nurses required to provide care.

Originality/value

The present study moves away from the research about the typical characteristics of nurses across the generational workforce. Instead, mental models about how different generations of nurses construe their coworkers belonging to different generations including their own generation are drawn. Employing the repertory grid technique (RGT), an established method for uncovering people's personal and collective belief systems, the present study shows how generational stereotyping and self-stereotyping among nurses belonging to varying generational cohorts occurs and debates its implications.

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Journal of Health Organization and Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1477-7266

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Article
Publication date: 8 September 2021

Wasuthon Wisuchat and Viriya Taecharungroj

This paper aims to identify and to compare workplace location attributes that appealed to Generation Y and Z talent.

Abstract

Purpose

This paper aims to identify and to compare workplace location attributes that appealed to Generation Y and Z talent.

Design/methodology/approach

Semi-structured interviews were conducted with 12 participants to identify workplace location attributes. Choice-based conjoint surveys were collected from 750 Generation Y and Z individuals in the talent pool of Bangkok, Thailand to compare the importance of attributes.

Findings

The most important workplace location attribute was the availability and diversity of restaurants followed by place appearance, traffic density, availability of public workspaces, public transport and after-work activities. Transport-related attributes were more important for older generations, whereas public workspaces and place appearance were more important for younger talent.

Practical implications

To attract talent, the Bangkok Metropolitan Administration (BMA) should address the weaknesses of potential workplace locations through efficient, low-cost and rapid development plans. Although Bangkok is known for street food, BMA policies that promote restaurants as the most important attribute are limited. The BMA should initiate plans to promote the availability and diversity of restaurants. Innovation districts in Bangkok should connect to restaurants and food networks in their vicinity.

Originality/value

The existing literature explored factors that attract talent at the city level, but no study has investigated attractiveness at the workplace location level. Despite some similarities, workplace location attributes identified in this study were more specific than city-level attributes.

Details

Journal of Place Management and Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1753-8335

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Article
Publication date: 23 September 2021

Shabnam Azimi, Yana Andonova and Charles Schewe

Drawing upon cohort theory, the age-period-cohort framework and the portrait value system, this paper aims to examine differences in basic human values between generations

Abstract

Purpose

Drawing upon cohort theory, the age-period-cohort framework and the portrait value system, this paper aims to examine differences in basic human values between generations Y and Z as they are shaped by recent major events (most importantly the COVID-19 pandemic).

Design/methodology/approach

Hypothesized differences between values of generation Y and Z were tested using a content analysis of recent articles (Study 1) and an online survey through a prolific crowdsourcing website (Study 2).

Findings

This research finds that while both generations value universalism and benevolence, Generation Y is more likely to conform and follow traditions while Generation Z values stimulation, hedonism and achievement more. The top two COVID-19 concerns for both groups were the health of others and financial security. Generation Y is more concerned about the economy while Generation Z is more worried about uncertainty in their future.

Research limitations/implications

This paper provides insight into how the current environmental crisis has shaped the values of generations Y and Z and offers an understanding of the similarities and differences in values between these two generations.

Practical implications

The findings have direct implications for the design of products/services and for the creation of effective marketing communications to reach these two consumer groups.

Originality/value

This research is novel in identifying the basic human values of generations Y and Z as they are shaped by recent events such as the most recent economic recession and COVID-19.

Details

Young Consumers, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1747-3616

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Article
Publication date: 13 September 2021

Jorge Arenas-Gaitán, Begoña Peral-Peral and Jesús Reina-Arroyo

There is a strong relationship between the changes that society faces and food. The aim of this work is to analyse the differences between generations related to their…

Abstract

Purpose

There is a strong relationship between the changes that society faces and food. The aim of this work is to analyse the differences between generations related to their behaviour towards food.

Design/methodology/approach

To characterise people's behaviour towards their food, the authors will use a tool, food-related lifestyles (FRL), which has been widely employed in the literature. To achieve this general objective, the authors are going to break this down into two operational goals. Firstly, the authors will analyse if there exist differences in generations regarding the characteristics which make up their FRL. Secondly, the authors will determine if there is an association between generations and specific FRL. The authors have developed a study of 1,200 consumers.

Findings

The results have enabled is to achieve the proposed aims and to describe the behaviour of each generation towards its FRL. There are significant differences in 15 of the 22 dimensions of the LRF analysed according to generations. The authors noted six consumer segments with regard to the FRL and the authors have found a relation between the characteristics which define the generations and their FRL. The findings enable offering implications for the food sector and for society.

Originality/value

Firstly, this research spans the five generations present in the current society. Secondly, most works are centred on how FRL correspond with the consumption of specific products. This paper is dedicated to going thoroughly into the intergenerational similarities and differences regarding their FRL. Thirdly, the FRL tool has been especially applied in the context of Central European and Nordic countries, the USA and South-East Asia. In this work, the authors apply the FRL to a Mediterranean cultural context, Spain, characterised by a Mediterranean diet and by a significant family and social component in the diet.

Details

British Food Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 9 August 2021

Sameeullah Khan, Asif Iqbal Fazili and Irfan Bashir

This paper aims to theorize counterfeit luxury consumption among millennials from a generational identity perspective.

Abstract

Purpose

This paper aims to theorize counterfeit luxury consumption among millennials from a generational identity perspective.

Design/methodology/approach

The paper proposes and tests a model of counterfeit buying behavior using an online survey of 467 millennial respondents. The study uses multi-item measures from the extant literature and uses the structural equation modeling technique to test the proposed hypotheses.

Findings

The findings reveal when millennials have a self-defining relationship with their generation, they tend to internalize the generational norm pertaining to counterfeit luxury consumption. Millennials’ counterfeit related values: market mavenism, postmodernism, schadenfreude and public self-consciousness contribute to their generational identity. Moreover, market mavenism, cool consumption and public self-consciousness establish counterfeit luxury consumption as a generational norm.

Practical implications

The findings of this paper suggest that the expertise and influence of market mavens can be used to deter counterfeit consumption. Moreover, luxury brands must communicate a cool image to offset the rebellious image of counterfeits. Further, from a standardization versus adaption standpoint, the generational perspective allows for the standardization of anti-counterfeiting campaigns.

Originality/value

The paper makes a novel contribution to the counterfeiting literature by demonstrating that millennials pursue counterfeit luxury brands when they pledge cognitive allegiance to their generation. The paper, thus, extends the identity perspective of counterfeit luxury consumption to group contexts. The authors also test and validate the role of descriptive norms in group contexts by introducing the construct generational norm to counterfeiting literature.

Details

Journal of Product & Brand Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1061-0421

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