Appendices

Matthew W. Ragas (DePaul University, USA)
Ron Culp (DePaul University, USA)

Business Acumen for Strategic Communicators

ISBN: 978-1-83797-085-8, eISBN: 978-1-83797-082-7

Publication date: 1 September 2024

Citation

Ragas, M.W. and Culp, R. (2024), "Appendices", Business Acumen for Strategic Communicators, Emerald Publishing Limited, Leeds, pp. 227-235. https://doi.org/10.1108/978-1-83797-082-720241047

Publisher

:

Emerald Publishing Limited

Copyright © 2024 Matthew W. Ragas and Ron Culp. Published under exclusive licence by Emerald Publishing Limited


Appendix A. The Dow 30 – Dow Jones Industrial Average (DJIA)

Appendix B. The S&P 100

Appendix C. The NASDAQ 100

Appendix D. US Largest Private Companies

Appendix E. America's Top 50 Charities

Appendix F. The Page Principles of the Page Society

Appendix G. The PRSA Code of Ethics

Appendix H. The NIRI Code of Ethics

Prelims
Part I Introduction
1 Defining “Business Acumen”: A Delphi Study of Corporate Communication Leaders
2 Developing Business Literacy in the Classroom and the Workplace: A Delphi Study of Corporate Communication Leaders
Part II Financial Statements and Valuation Essentials
3 Income Statement: Public Companies
4 Income Statement: Nonprofit Organizations
5 Balance Sheet: Public Companies
6 Balance Sheet: Nonprofit Organizations
7 Financial Valuation Essentials: Public Companies
Part III The CEO Letter and the Annual Report
8 CEO Letter: Public and Private Companies
9 Executive Director Letter: Nonprofit Organizations
10 Annual Report: Private Companies
11 Annual Report and 10-K Filing: Public Companies
Part IV Quarterly Earnings Reports
12 Quarterly Earnings Release: Public Companies
13 Quarterly Earnings Call: Public Companies
Part V ESG, DEI, and EEO-1 Reports
14 ESG Report: Public and Private Companies
15 DEI Report: Public and Private Companies
16 EEO-1 Report: Public and Private Companies
Part VI Corporate and Organizational Governance Information
17 The C-Suite and the Board Governance Information: Private Companies
18 The C-Suite and the Board Governance Information: Nonprofit Organizations
19 Annual Proxy Statement (DEF 14A Filing): Public Companies
Part VII Leveling Up: Professional Development
20 Business Acumen and Professional Development
Afterword: Business Acumen for Strategic Communicators Pat Ford
Glossary
Appendices
Answer Key to Exercises
References
Index