Crowdsourcing, Insurance and Analytics: The Trio of Insurance Future

Abstract

Purpose: The insurance business is confronted with coordination difficulties that necessitate a high level of mobility, flexibility, and the capacity to analyse heterogeneous, location-dependent data from different sources and qualities. Recent innovations in emerging technologies have given the insurance industry new organisational options. When coupled with data analytics, crowdsourcing in the insurance industry facilitates solving complex issues with the wisdom of crowds. The notion of incorporating crowdsourcing and big data into the mainstream activities of insurance management is developed in this article, as are the ramifications and gains of collective intelligence achieved by Crowdsourcing and the added value of crowdsourcing insurance activities.

Design/methodology/approach: This chapter is a conceptual work that builds on relevant literature.

Findings: This chapter analyses what insurance industry managers should consider when coordinating crowdsourced activities and how they may benefit from collective intelligence combined with data analytics in terms of efficient and real-time response management for the insurance industry. Furthermore, it is demonstrated how they may use crowdsourcing to exploit information and benefit from invoking additional resources and eliminating the institutional voids present in the industry.

Practical implications: Exemplary applications that take advantage of crowdsourcing and data analytics would help the insurance sector respond flexibly, efficiently, and effectively in real time.

Originality/value: This chapter offers new collaborative ways to enhance the decision-making of insurance industry managers. The relevance of overcoming institutional voids is expanded, and repercussions from the given framework are suggested using data analytics.

Citation

Inder, S. (2022), "Crowdsourcing, Insurance and Analytics: The Trio of Insurance Future", Sood, K., Dhanaraj, R.K., Balusamy, B., Grima, S. and Uma Maheshwari, R. (Ed.) Big Data: A Game Changer for Insurance Industry (Emerald Studies in Finance, Insurance, and Risk Management), Emerald Publishing Limited, Leeds, pp. 101-115. https://doi.org/10.1108/978-1-80262-605-620221007