Entrepreneurship and Post-Pandemic Future

ISBN: 978-1-80117-903-4, eISBN: 978-1-80117-902-7

Publication date: 3 March 2022


(2022), "Prelims", Eniola, A.A. (Ed.) Entrepreneurship and Post-Pandemic Future, Emerald Publishing Limited, Leeds, pp. i-xvii.



Emerald Publishing Limited

Copyright © 2022 Anthony Abiodun Eniola. Published under exclusive licence by Emerald Publishing Limited

Half Title Page

Entrepreneurship and Post-Pandemic Future

Title Page

Entrepreneurship and Post-Pandemic Future

Edited by

Anthony Abiodun Eniola

Landmark University, Nigeria

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2022

Editorial matter and selection © 2022 Anthony Abiodun Eniola. Published under exclusive licence by Emerald Publishing Limited.

Individual chapters © 2022 the authors. Published under exclusive licence by Emerald Publishing Limited.

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No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters' suitability and application and disclaims any warranties, express or implied, to their use.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-80117-903-4 (Print)

ISBN: 978-1-80117-902-7 (Online)

ISBN: 978-1-80117-904-1 (Epub)


This book is dedicated to all entrepreneurship researchers, entrepreneurs and small business owners affected by the COVID-19 pandemic.

For Chérie

List of Figures

Figure 1. Opportunities Created by COVID-19.
Figure 2. Opportunities Created by COVID-19.
Figure 1. Twelve Potentially Economic Disruptive Technologies.
Figure 1. Social Media Functionality.
Figure 2. Images of Nigerian Youth Protesters.
Figure 3. Protesters Chanting End to SARS.
Figure 4. A Woman Purportedly Protesting against the Killing of Her Brother.
Figure 5. Carrying the National Flag Will Protect You from Army Brutality.
Figure 6. Nigeria Catholic Conference Matching in Support of EndSARS Protest/End Police Brutality and End Bad Governance in Nigeria.
Figure 1. Brand Awareness.
Figure 2. Nigerians’ Purchases Choices.
Figure 3. Influences of Product Preferences among Nigerians.
Figure 1. Number of Confirmed Cases of COVID-19 per Month.
Figure 2. Basic Statistics of the Confirmed Cases of COVID-19.
Figure 3. Pillars of Action by PTF.
Figure 4. Daily Test per Month.
Figure 1. Growth Statistics of Nigeria's Manufacturing Sector (Proshare, 2020).
Figure 1. Emerging Perspective on Sectoral Resilience.
Figure 2. Immediate Impact of COVID-19 on Consumption Behavior.
Figure 3. New Marketing Paradigm: Transitory or Permanent?
Figure 1. Summary of Findings.

List of Tables

Table 1. Monthly Cases of COVID-19.
Table 2. Top 10 States during the Peak Periods of COVID-19.
Table 3. Some NCDC Guidelines for Managing COVID-19 Pandemic.
Table 4. Phases of COVID-19 Pandemic Alert and Response.
Table 5. Laboratory Strategies.
Table 6. Distribution of COVID-19 Testing Laboratories.
Table 7. Isolation/Treatment Centres.
Table 8. Training on Infection Prevention and Control.
Table 9. Beneficiaries of Case Management Training.
Table 10. Personal Protective Equipment.
Table 11. Summary of the Temporal Features of COVID-19 Pandemic.
Table 12. Measuring Outcome of COVID-19 Infection.
Table 13. Gender Distribution of COVID-19 Patients.
Table 14. Age Distribution of COVID-19 Patients.
Table 15. Regional Distribution of the COVID-19 Cases.

About the Editor

Anthony Abiodun Eniola is a Senior Researcher (Entrepreneurship and Management) at Landmark University. He teaches both undergraduate and postgraduate courses on Entrepreneurship Development, Research Methodology, Corporate Planning, International Management and Corporate Strategy. His main areas of research include entrepreneurship, SME finance and management, business management, SME management, innovation, intellectual capital management, human resources management, organizational behaviour and business accounting


Entrepreneurship continues to mould the growth of every nation. While recognizing the significance role of entrepreneurship in driving the performance of large established public enterprises in Malaysia, Anthony Eniola came and proposed to investigate the various forces that may have influenced the performance and growth of small and medium enterprises (SMEs) within the African context. To date, his research goes beyond merely the established variables that have undermined the growth of SMEs but also investigates the recent consequences of COVID-19 on business performance in Africa. Even though the works are mostly exploratory, however, given the devastating effects of COVID-19 on organizations across the nation, each of the seminal contributions is highly plausible due to its uniqueness and the consequences caused by the pandemic that has developed into a new area of research. What is interesting and worth considering further is what would be the new challenges brought by the pandemic and how business organizations including the Government have responded to the pandemic and the going concern of business entities within the continent. In addition, the negative versus positive effects of social media may have worsened the perception of various stakeholders of businesses even though some have capitalised on the situation to pursue new forms of businesses. Despite many of the setbacks, authors of the book have also discussed the role of brand awareness and the importance of having marketing paradigm transitory to ensure businesses remain competitive and sustainable after the pandemic. While many postulate that COVID-19 is likely to stay a bit longer, hence, how business organizations will react to this may determine how well they may perform. The fundamental truth of the subject is that COVID-19 has destroyed both lives and businesses. This book discloses the real effects of the pandemic within the African context.

Harry Entebang

Professor of Entrepreneurship

Universiti Malaysia Sarawak (UNIMAS)

Sarawak, Malaysia


This book would not have been possible without the help of the organizations and individuals to whom I am eternally grateful. I am deeply grateful to all of the renowned authors to this collection for their thoughts and great contributions to this book.

The generosity and devotion demonstrated by their expertise, knowledge and research were invaluable; without them, this book would never have reached academic scholars, students and entrepreneurs. Also, I would want to express my gratitude to everyone who reviewed my book proposal.

Finally, thanks to my Chérie for the love and warm support throughout this project.