Prelims
Virus Outbreaks and Tourism Mobility
ISBN: 978-1-80071-335-2, eISBN: 978-1-80071-334-5
Publication date: 6 September 2021
Citation
(2021), "Prelims", Kulshreshtha, S.K. (Ed.) Virus Outbreaks and Tourism Mobility (Tourism Security-Safety and Post Conflict Destinations), Emerald Publishing Limited, Leeds, pp. i-xxvii. https://doi.org/10.1108/978-1-80071-334-520211021
Publisher
:Emerald Publishing Limited
Copyright © 2021 by Emerald Publishing Limited
Half Title Page
Virus Outbreaks and Tourism Mobility
Endorsement
As we gradually start the slow recovery from COVID-19 the book provides informative and comprehensive analysis of the various virus outbreaks and their impact on tourism. The global tourism industry needs to build resilience through sharing knowledge and learning from experience and best practice. This book provides a range of case studies and provides best-case examples to support the tourism and hospitality industry. Resilience, solidarity, humanity and leadership will take us forward towards using tourism to achieve the sustainable development goals by 2030.
–Professor Dimitrios Buhalis, Bournemouth University Business School
It is timely to take account of the connected and related themes of Virus Outbreaks and Tourism Mobility. This valuable collection adopts a systematic approach. The contributing authors offer new thinking about how border closures and other restrictions challenge prior assumptions about accelerating mobilities. Congratulations to the editors for this insightful and well-considered initiative.
–Professor Brian King, Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
The second decade of this century has ended up with a particular emphasis on the significance of safety and security in human beings’ life in general and tourist decision-making in particular. As a result, this is a timely contribution to overview the impacts of coronavirus on various parts of the travel and tourism industry across the globe. The book also suggests a number of effective strategies to maintain resilience and recovery out of such a global silence and disaster.
–Professor Metin Kozak, Dokuz Eylul University, Turkey
COVID-19 has spread over the world at an incredible rate. The world economy, especially the tourism industry related to mobility, has been severely damaged. This book provides useful suggestions on how the tourism industry responds, survives, adapts and develops when infectious diseases such as COVID-19 spread. I definitely recommend reading this book.
–Shunsaku Hashimoto Professor, University of the Ryukyus, Faculty of Global and Regional Studies, Management program
This looks to be an important and timely publication. I can't wait to read it and potentially use in my teaching. The coverage is broad and the topic is most urgent for examination.
–Johnny Skinner, Reader in Social Anthropology, Department of Life Sciences, Whitelands College, University of Roehampton London (UK)
I am hoping for a counterfactual outcome for tourism, once the dark clouds of the Covid-19 pandemic is passé; a better kind of tourism, with increased focus on health and wellbeing. Or, will the bad olden days of mass tourism make a vigorous comeback? This book offers hope, yet does not lose realism. Timely reading and excellent presentation.
–Babu George, PhD Professor, Christian Brothers University, USA
The tourism, travel and hospitality industry is the most sensitive as well as highly volatile global industry for demand and supply point of view. Any major disruption, i.e. political unrest, terrorism, disasters, natural calamities and pandemics, can directly affect and impact tourism mobility which may be the cause of huge loss of earnings and employment of millions. In this context, the book covers all such previous pandemic cases, which have directly affected the tourism industry.
–Professor S.P. Bansal, Vice-Chancellor, Himachal Pradesh Technical University, Himachal Pradesh, India
Tourism Security-Safety and Post Conflict Destinations
Series editors: Maximiliano E. Korstanje and Hugues Seraphin
Since the turn of the century, the international rules surrounding security and safety have significantly changed, specifically within the tourism industry. In the age of globalization, terrorism and conflict have moved beyond individual high-profile targets; instead, tourists, travellers and journalists are at risk. In response to this shift, the series invites authors and scholars to contribute to the conversation surrounding tourism security and post-conflict destinations.
The series features monographs and edited collections to create a critical platform which not only explores the dichotomies of tourism from the theory of mobilities but also provides an insightful guide for policymakers, specialists and social scientists interested in the future of tourism in a society where uncertain-ness, anxiety and fear prevail.
Tourism Security-Safety and Post Conflict Destinations explores research approaches and perspectives from a wide range of ideological backgrounds to discuss topics such as:
Studies related to comparative cross-cultural perceptions of risk and threat
Natural and human-caused disasters
Post-disaster recovery strategies in tourism and hospitality
Terror movies and tourism
Aviation safety and security
Crime and security issues in tourism and hospitality
Political instability, terrorism and tourism
Thana-tourism
War on terror and Muslim tourism
The effects of global warming on tourism destinations
Innovative quantitative/qualitative methods for the study of risk and security issues in tourism and hospitality
Virus outbreaks and tourism mobility
Disasters, trauma and tourism
Apocalyptic theories and tourism as a form of entertainment
Volumes in This Series
Tourism, Terrorism and Security
Edited by Maximiliano E. Korstanje and Hugues Seraphin
International Case Studies in the Management of Disasters
Edited by Dr Babu George and Dr Qamaruddin Mahar
Tourism Safety and Security for the Caribbean (Forthcoming)
By Andrew Spencer and Peter E. Tarlow
Overtourism as Destination Risk: Impacts and Solutions (Forthcoming)
Edited by Anukrati Sharma and Azizul Hassan
Tourism Destination Management in a Post-Pandemic Context: Global Issues and Destination Management Solutions
Edited by Vanessa GB Gowreesunkar, Shem Wambugu Maingi, Hiran Roy and Roberto Micera
Pandemics and Travel: COVID-19 Impacts on the Tourism Industry
Edited by Cláudia Seabra, Odete Paiva, Carla Silva and José Luís Abrantes
Title Page
Virus Outbreaks and Tourism Mobility: Strategies to Counter Global Health Hazards
Edited by
Sharad Kumar Kulshreshtha
North-Eastern Hill University, India
United Kingdom – North America – Japan – India – Malaysia – China
Copyright Page
Emerald Publishing Limited
Howard House, Wagon Lane, Bingley BD16 1WA, UK
First edition 2021
Copyright © 2021 by Emerald Publishing Limited
All rights of reproduction in any form reserved
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British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
ISBN: 978-1-80071-335-2 (Print)
ISBN: 978-1-80071-334-5 (Online)
ISBN: 978-1-80071-336-9 (Epub)
Dedication
To my respected teacher (Guru) Professor Umendra Narayan Shukla. My respected parents Shri Jiwan Prakash Kulshreshtha (father) and Late Smt. Sushma Kulshreshtha (mother) for their endless affection, support and encouragement.
List of Figures
Figure 1. | WHO’s Expanded Programme on Immunization (EPI), 1974. |
Figure 2.1. | The Linkages between Modernization and Pandemic Outbreak. |
Figure 3.1. | Methodological Approach of the Study. |
Figure 3.2. | Frequency of Research Articles Published from 1970 to 2020. |
Figure 3.3. | Most Productive Journals. |
Figure 3.4. | Most Productive Authors. |
Figure 3.5. | Most Contributed Subject of Articles. |
Figure 3.6. | Most Contributed Funding Sponsors. |
Figure 3.7. | Most Contributed Countries. |
Figure 3.8. | Co-occurrence of Author-provided Keyword with Five Clusters. |
Figure 5.1. | Selection Criteria of a Research Paper Based on Preferred Reporting Items for Systematic Reviews and Meta-Analysis (Prisma) Approach. |
Figure 6.1. | Publication Trend in the Field of Contagious Diseases and Tourism. |
Figure 6.2. | Geographical Locations of all Contributing Organizations |
Figure 6.3. | Cluster Analysis. |
Figure 7.1. | Location of Study Areas in Brazil. |
Figure 7.2. | Campos do Jordão: Grande Hotel (SP), 1939. |
Figure 7.3. | Quitandinha Hotel Petropolis (RJ), 19--. |
Figure 7.4. | Tavares Correia Sanatorium, Garanhuns (PE), 19--. |
Figure 7.5. | São Francisco de Paula: Veraneio Hampel (RS), 2019. |
Figure 8.1. | Historical Perspectives of Health Diseases. |
Figure 8.2. | Airline Industry – Debt Restart Level. |
Figure 8.3. | Jobs Loss in Tourism (UNWTO, 2020) due to COVID-19. |
Figure 8.4. | Global 2020 Job Loss Forecast – Travel and Tourism Sector by Region. |
Figure 8.5. | Thematic Model: Mental Health Challenges of Hospitality and Tourism Professionals. |
Figure 9.1. | Community Assistance Scheme. |
Figure 9.2. | Macao Health Code. |
Figure 9.3. | Summary of the 5-Phase COVID-19 Fighting in Macao. |
Figure 11.1. | Timeline of Events. |
Figure 12.1. | Innovative Experiential Marketing. |
Figure 12.2. | Enacting the Bungo Plan in Hongo. |
Figure 12.3. | Experiential Marketing Framework with the 4 C's – Company, Content, Customers and Context. |
List of Tables
Table 1. | Years of Various Vaccines Development. |
Table 2. | Contact Tracing Apps during COVID-19 Pandemic. |
Table 3. | The Company's COVID-19 Vaccine Candidate. |
Table 4. | COVID-19 Vaccines Authorized for Emergency Approval from the Country's Drug Regulator. |
Table 1.1. | Fatality Rates and Infection Rates of COVID-19 and other Epidemic. |
Table 2.1. | Outbreak: 10 of the Worst Pandemics in History. |
Table 4.1. | Tourism Resilience and Re-emergence Strategies after the Various Viral Outbreaks in Asian Countries. |
Table 5.1. | SARS Statistics (1 November 2002 to 31 July 2003). |
Table 5.2. | Studies on SARS Outbreak and Its Effect on the Hotel Industry. |
Table 5.3. | Studies on SARS Outbreak and Its Effect on the Airline Industry. |
Table 5.4. | Studies on SARS Outbreak and Its Effect on Destination Tourism. |
Table 5.5. | Studies on SARS Outbreak and Its Effect on Inbound Tourism. |
Table 6.1. | Top 10 Journals. |
Table 6.2. | Top 10 Contributing Organizations. |
Table 6.3. | Top 10 Productive Authors. |
Table 6.4. | Top 10 Citation Measures. |
Table 6.5. | Top 10 Papers by Page Rank. |
Table 7.1. | Epidemiological Crises in Brazil Over Decades. |
Table 8.1. | Possible Business Travel Payout and Income Loss due to COVID-19. |
Table 8.2. | Predicted Loss in Gross Domestic Product (GDP) from Jobs at Risk in the Travel and Tourism Industry. |
Table 10.1. | Number of International Tourists. |
Table 10.2. | Number of Tourists Coming by Years in the Countries Where Severe Acute Respiratory Syndrome (SARS) Is Most Common. |
Table 10.3. | Number of Tourists Coming by Years in the Countries Where Avian Flu Is Most Common. |
Table 10.4. | Number of Tourists Coming by Years in the Countries Where Swine Flu Is Most Common. |
Table 10.5. | Number of Tourists Coming by Years in the Countries Where Middle East Respiratory Syndrome (MERS) Is Most Common. |
Table 10.6. | Number of Tourists Coming by Years in the Countries Where Zika Virus Is Most Common. |
Table 10.7. | Number of Tourists Coming by Years in the Countries Where Ebola Virus Is Most Common. |
Table 11.1. | Response Patterns of Norwegian SMEs and MEs in Prodromal, Emergency and Intermediate Stages. |
Table 12.1. | Innovative Experiential Marketing Strategies Employed by Japanese Resorts for Enhancing Experiential Marketing during the Pandemic. |
Table 14.1. | Measures Taken by Airport Operators. |
Table 14.2. | Measures Taken by Airline Companies. |
Table 14.3. | Measures Taken by Government and Aviation Authorities. |
Table 14.4. | Losses in Airline Companies. |
Table 14.5. | Number of People Projected to Remain Unemployed. |
Table 15.1. | Overall Profile of the Sample. |
Table 15.2. | Results of Factor Analysis. |
Table 15.3. | Results of Cluster Analysis. |
List of Abbreviations
- ACI
-
Airports Council International
- AIDS
-
Acquired Immune Deficiency Syndrome
- ARDL
-
Autoregressive Distributed Lag
- ARIMA
-
Autoregressive Integrated Moving Average
- CCTV
-
Closed-circuit television
- CDC
-
Centre For Disease Control
- CHIKV
-
Chikungunya virus
- COVID-19
-
Corona Virus Disease 2019
- CSV
-
Comma-separated Values
- DRC
-
The Democratic Republic of The Congo
- EASA
-
The European Aviation Safety Agency
- EVD
-
Ebola virus disease
- FDA
-
Food and Drug Administration
- FSSAI
-
Food Safety and Standards Authority of India
- FTA
-
Foreign tourist arrival
- GBTA
-
Global Business Travel Association
- GDP
-
Gross domestic product
- H1N1
-
Haemagglutinin Type 1 and Neuraminidase Type 1
- H2N2
-
Haemagglutinin Type 2 and Neuraminidase Type 2
- H3N2
-
Haemagglutinin Type 3 and Neuraminidase Type 2
- H3N8
-
Haemagglutinin Type 3 and Neuraminidase Type 8
- H5N1
-
Haemagglutinin Type 5 and Neuraminidase Type 1
- H7N9
-
Haemagglutinin Type 7 and Neuraminidase Type 9
- HCoV-229E
-
Human coronavirus 229E
- HCoV-HKU1
-
Human coronavirus HKU1
- HCoV-NL63
-
Human coronavirus NL63
- HCoV-OC43
-
Human coronavirus OC43
- HIV
-
Human Immunodeficiency Virus
- HMD
-
Hand and Mouth Disease
- IATA
-
International Air Transport Association
- ICAO
-
International Civil Aviation Organization
- ICT
-
Information and Communication Technology
- IHR
-
International Health Regulations
- IPCC
-
Intergovernmental Panel on Climate Change
- ITR
-
Income Tax Return
- MERS
-
Middle East respiratory syndrome
- MERS-CoV
-
Middle East respiratory syndrome coronavirus
- MEs
-
Micro-enterprises
- MICE
-
Meetings, incentives, conventions, exhibitions
- NAIs
-
Neuraminidase inhibitors
- NGOs
-
Non-governmental organizations
- NIF
-
National Science Foundation
- NIH
-
National Institutes of Health
- NNSFC
-
National Natural Science Foundation of China
- OECD
-
Organisation for Economic Co-operation and Development
- PCR
-
Polymerase chain reaction
- PHEIC
-
Public Health Emergency of International Concern
- PPEs
-
Personal protection equipment
- PPP
-
Public–private partnership
- RevPAR
-
Revenue per available room
- ROK
-
Republic of Korea
- RPKs
-
Revenue passenger kilometres
- RT-PCR
-
Reverse transcriptase polymerase chain reaction
- SARIMA
-
Seasonal Autoregressive Integrated Moving Average
- SARS
-
Severe acute respiratory syndrome
- SARS-CoV
-
Severe acute respiratory syndrome coronavirus
- SARS-CoV-2
-
Severe acute respiratory syndrome coronavirus 2
- SDGs
-
Sustainable development goals
- SIV
-
Swine influenza virus
- SMEs
-
Small and medium-sized enterprises
- S-OIV
-
Swine-origin influenza virus
- SOPs
-
Standard operating procedures
- STI
-
Sexually transmitted infection
- UNWTO
-
United Nations World Tourism Organization
- USAID
-
United States Agency for International Development
- VFR
-
Visiting friends and relatives
- WHO
-
World Health Organization
- WFH
-
Work from home
- WTTC
-
World Travel and Tourism Council
- X-ray
-
X-radiation (X standing for ‘Unknown’)
- ZIKV
-
Zika virus
About the Contributors
Gönül Akın is an Assistant Professor of Beykent University, Turkey. She obtained her BSc and Master's degrees in tourism from Canakkale On Sekiz Mart University, Turkey. She holds a PhD in Tourism from Istanbul University, Turkey. Gönül also has a bachelor degree in the aviation industry and another degree in economics from Anadolu University, Turkey. Her fields of expertise engage with the aviation operations and tourist experiences.
Sonam Angmo is a Research Scholar at the Department of Tourism and Hotel Management, Kurukshetra University, Kurukshetra. She is also an Adjunct Assistant Professor at Ladakh University, Leh (Ladakh) India. She received her Master's Degree in Hospitality Management from Kurukshetra University in 2015. She has published six research articles in leading journals and books and received the best student award for her PGDM in Tourism and Leisure from IITTM, Noida.
Marcello Atzeni (PhD) is Assistant Professor in Marketing at the Department of History, Human Sciences and Education, University of Sassari (Italy), where he teaches Cultural Marketing and Management. His research is related to tourist behaviour, tourism authenticity, cultural tourism, sustainable tourism, museum marketing, ICT and cultural heritage sites.
Dr Amine Belhadi is a Research Scholar at Caddi Ayyad University, Marrakech, Morocco. He is an Engineer by profession and extensively engaged in several research studies in sustainable development, data analytics, industrial engineering and business management. He has published several case studies and research papers under engineering and data analytics, and especially on COVID-19 implications on sustainable development and waste management in high-impact journals.
Dr Soniya Billore is Assistant Professor of Marketing at the School of Business and Economics, Linnaeus University, Sweden. She earned her PhD from Keio University, Tokyo, Japan, as a Monbukagakusho (MEXT) scholar. Her research areas are cultural consumption, cross-cultural consumerism, international marketing and innovation. Dr Billore has published in several peer-reviewed journals and authored books. She was awarded the second position at the 2nd Annual Emerging Scholar Award by the International Journal of Gender and Entrepreneurship (IJGE), Emerald Publishing.
Galina Bukovska is a Visiting Lecturer at Vidzeme University of Applied Science and Head of Conference and Incentive Department, Baltic Travel Group, Latvia.
Pedro de Alcântara Bittencourt César, University of Caxias do Sul, Brazil, has a PhD in Geography (University of São Paulo – USP), an MSc in Planning and Management in Environmental Tourism and Culture (Centro Universitário Ibero Americano) and is an Architect and Urbanist (Unitau). He is a Permanent Professor at the University of Caxias do Sul in PostGraduation Program of Tourism and Hospitality and Architecture Graduation. He has been a Researcher with CNPq Productivity and CNPq Universal Scholarship. https://orcid.org/0000-0001-6096-9209.
Chiam Chooi Chea obtained her Bachelor in Economics (Honours), Master in Business Administration (MBA) and PhD in Economics in the years 2001, 2003 and 2014, respectively. Since early 2003, she started lecturing in an international private university college and private university. With a total academic experience of approximately 17 years, her research interest is in the field of open distance learning (ODL) and resource economics.
Giacomo Del Chiappa (PhD) is Associate Professor of Marketing at the Department of Economics and Business, University of Sassari (Italy). He is also Senior Research Fellow at the School of Tourism and Hospitality of University of Johannesburg (South Africa). He is Associate Editor of the European Journal of Tourism Research and member of numerous editorial boards of national and international scientific journals. He is author and co-author of around 200 national and international publications.
Dorthe Eide is a Professor in Organisation and Management at Nord University Business School in Norway. She holds a Doctor Polit degree from the University of Tromsø, and her dissertation was about knowing, learning and innovation in hotels. Her research and teaching interests have turned from service to experience sectors/activities (nature, culture and meals) within various topics. These include different aspects of experience-based innovation and value co-creation, including sustainability and destination/visitor management.
Mehmet Ertaş is a Research Assistant Doctor at the Department of Tourism, Faculty of Tourism, Management Pamukkale University in Denizli/Turkey. He completed his PhD in 2019. His main fields of study are crisis management, tourism marketing and tourism recreation.
Dr Pooja Goel is an Assistant Professor in Shaheed Bhagat Singh College, University of Delhi, since August 2007. She obtained her PhD from Kurukshetra University, Haryana. Her area of interest is in marketing management, consumer behaviour, and research methodology. She has published many research papers in reputed journals. She has participated in many international and national conferences. She is a reviewer of many journals.
Dr Normala, S.G. is an Assistant Professor in Xiamen University Malaysia, School of Economics and Management. Having double doctorates in Human Resource Management and Business Administration and published several case studies, research papers and books in the areas of Human Resource Management and Marketing areas. Her studies are exclusively focused on areas of HRM, SME development.
Dr Vikas Gupta is an Alumnus of Amity University, Uttar Pradesh, India, and holds a PhD in Hospitality. Apart from his academic credentials he possesses exemplary leadership and training skills, making him a really sought-after professional especially in the fields of Food Production and Culinary Arts. He has rich and extensive experience of teaching for more than 13 years in both India and abroad.
Olga Høegh-Guldberg is a Postdoctoral Researcher in Experience-based Tourism at Nord University Business School and is part of the Marketing, Management and Innovation of Experiences research group. She holds a PhD from Inland Norway University of Applied Sciences. Her main research interests are experience innovation, cross-sectoral networking and innovation practices, participative innovation approaches, and sustainable destination management.
Ut Lon (Billy) Im is a Lecturer in the School of Hospitality Management of Macao Institute for Tourism Studies (IFTM). He completed his Bachelor Degree in Hotel Management from IFTM and earned his Master Degree in Hospitality Administration in University of Nevada, Las Vegas. His span of research covered tourist behaviour and professions in hospitality.
Ruchika Kulshrestha is working with Amity School of Hospitality, Amity University, Gurugram (Haryana) as Assistant Professor and Programme Coordinator (Tourism). She has completed her PhD (Tourism) in Jiwaji University. Her research interest pertains to areas of heritage tourism, destination management, tourism marketing and tourist behaviour. She has published her research work in reputed international journals.
Woo Tai Kwan obtained her Bachelor in Humanities with Education (Hons) in 1982, Masters in Education in 1992 and a PhD in Education in 2003. She has been actively engaged in teacher training for more than 20 years and started lecturing in a private university since 2009. She also enjoyed a 5-year stint as an editor at a leading daily in Malaysia (The Star). Her field of interest is diverse but mainly pertains to open distance learning and the development of educational resources.
Cindia Ching Chi Lam is the Academic Coordinator of the Evening Degree Programmes at Macao Institute for Tourism Studies (IFTM). She earned her PhD from the Catholic University of Portugal (Portugal). She has published books, book chapters and worked on many government and commercial consultancy and research projects.
Agita Livina is the Chair on UNESCO MAB and Director, HEPSI at Vidzeme University of Applied Sciences, Latvia.
Erdan Ma is an Associate Professor at the Yunnan University of Finance and Economics. She earned her PhD from Macao University of Science and Technology (MUST). Her research interests involve issues of tourism and hospitality. She has completed many academic, government and commercial projects, and published journal articles, book chapters and other articles.
Thaíse Zattera Marchesini, University of Caxias do Sul, Brazil, is an Architecture and Urbanism Academic at the Arts and Architecture Center of the University of Caxias do Sul (UCS), as well as a Researcher at Scientific Initiation Scholarship PIBIC/CNPq and member of the Center for Urban Studies and Cultural Heritage studying Tourism and Regional Planning. https://orcid.org/0000-0001-5479-3032.
Dr Yasushi Maruyama (PhD, CIA, CFE, CPFA) is a Professor at the School of Business Administration, Aichi Institute of Technology. His research interests include public accounting, public auditing, public administration management, and innovation in non-profit organizations. He has worked in the local government in Japan and aims to bridge the gap between practice and theory. He holds a professional internal audit certification CIA and has a long history of working in the audit department. In addition, he is an academic advisor to several Japanese local governments on governance and management.
Dileep Kumar, M. is a Professor of Research and Strategy of Gopal Narayan Singh University, India and Nilai Field Research Centre, Malaysia. He has engaged in teaching, training, consultancy and academic administration for the past 18 years in several national and international universities. He is a consultant of research and project management for manufacturing and service organizations. He has written several industrial and business case studies, books and monographs and published several research papers in high-impact journals.
Ashutosh Pandey is an Assistant Professor at FORE School of Management, New Delhi (India). He received the MHRD scholarship to pursue his full-time PhD in Marketing from ABV-IIITM, Gwalior. His area of interest lies in tourism marketing, destination management, experience quality management and social media marketing. He has published his research work in many reputed international journals.
Justin Matthew Pang is a Tourism and Hospitality Lecturer with the Royal Melbourne University of Technology (RMIT) University, Vietnam, Hanoi. He holds a Doctor of Hotel and Tourism Management (D.HTM) from the Hong Kong Polytechnic University. Prior to joining RMIT University, Justin taught hospitality for more than a decade at Temasek Polytechnic, Singapore. He also spent more than 10 years in operations, having worked in hotels and resorts in Australia, Singapore, United Kingdom, USA and the Caribbean.
Enrico Panai (PhD) is a Human Information Interaction Specialist and an independent researcher in Cyber Geography and Ethics of Information. He has taught for several years as an adjunct professor of Digital Humanities in the Department of Philosophy at the University of Sassari. He is in the process of obtaining a new PhD in Geoeconomics and Geopolitics at the Department of Humanities and Social Science (DUMAS) at the University of Sassari (Italy). He is currently president of EATSA – Euro-Asia Tourism Studies Association.
Gavinolla Mahender Reddy is an Assistant Professor at the National Institute of Tourism and Hospitality Management, India, Guest Lecturer at Vidzeme University of Applied Sciences, Latvia, and a PhD candidate at Indira Gandhi National Tribal University, India. https://orcid.org/0000-0002-3476-3132.
Garima Sahu is a Research Scholar at Amity University, Uttar Pradesh, India. She possesses exemplary marketing management skills especially in the fields of product branding and consumer behaviour. She has rich and extensive industry experience of more than 8 years in both India and abroad with renowned names such as Unilever, Australia, Maruti Suzuki, India Ltd, etc.
Sabrina Seeler is a Lecturer in International Tourism Management at the West Coast University of Applied Sciences, Heide (Germany) and a Research Fellow at the DITF – German Institute for Tourism Research. She holds a PhD from Auckland University of Technology (New Zealand) and has worked as a Postdoctoral Researcher at Nord University (Norway) where she has conducted this research. Her main research interests are experience consumption and creation, consumer behaviour in tourism, sustainable destination management, and visitor management. She is a book review editor for the Journal of Tourism Futures where she has also guest-edited a special issue and is a regular reviewer.
Simarjeet Singh is a Research Scholar, University School of Applied Management, Punjabi University, Patiala.
Sampada Kumar Swain is the Professor and Head of Department of Tourism, Pondicherry Central University.
Bruna Tronca, University of Caxias do Sul, Brazil, holds an MSc in Tourism and Hospitality (UCS) and graduated in Architecture and Urbanism (UCS). Her current research interest includes areas of architecture and urbanism, tourism and hospitality, accessibility, historical heritage, urban and regional planning. https://orcid.org/0000-0002-7529-3560.
Dr Nidhi Walia is an Assistant Professor in University School of Applied Management, Punjabi University, Patiala. She has completed her MBA (Finance), MCom and PhD and has more than 15 years of teaching experience. She has published around 30 research papers in various reputed international journals. She is also acting as editorial board member in various international journals.
List of Contributors
Gönül Akin | Beykent University, Turkey |
Sonam Angmo | Ladakh University, India |
Marcello Atzeni | University of Sassari, Italy |
Amine Belhadi | Cadi Ayyad University, Morocco |
Soniya Billore | Linnaeus University, Sweden |
Galina Bukovska | Vidzeme University of Applied Science, Latvia |
Pedro de Alcântara Bittencourt César | University of Caxias do Sul, Brazil |
Chiam Chooi Chea | Open University Malaysia, Malaysia |
Giacomo Del Chiappa | University of Sassari, Italy |
Dorthe Eide | Nord University, Norway |
Mehmet Ertaş | Pamukkale University, Turkey |
Pooja Goel | University of Delhi, India |
Normala, S.G. | Xiamen University Malaysia, Malaysia |
Vikas Gupta | Amity University, India |
Olga Høegh-Guldberg | Nord University, Norway |
Ut Lon (Billy) Im | Macao Institute for Tourism Studies, China |
Ruchika Kulshrestha | Amity University, India |
Woo Tai Kwan | Open University Malaysia, Malaysia |
Cindia Ching Chi Lam | Macao Institute for Tourism Studies, China |
Agita Livina | Vidzeme University of Applied Sciences, Latvia |
Erdan Ma | Macau University of Science and Technology, China |
Thaíse Zattera Marchesini | University of Caxias do Sul, Brazil |
Yasushi Maruyama | Aichi Institute of Technology, Japan |
Dileep Kumar, M. | Research and Strategy of Gopal Narayan Singh University, India and Nilai Field Research Centre, Malaysia |
Ashutosh Pandey | FORE School of Management, India |
Justin Matthew Pang | RMIT University, Vietnam |
Enrico Panai | University of Sassari, Italy |
Gavinolla Mahender Reddy | National Institute of Tourism and Hospitality Management, India |
Garima Sahu | Amity University, India |
Sabrina Seeler | Nord University, Norway |
Simarjeet Singh | Punjabi University, India |
Sampada Kumar Swain | Pondicherry University, India |
Bruna Tronca | University of Caxias do Sul, Brazil |
Nidhi Walia | Punjabi University, India |
Foreword
Declared as a pandemic on 11 March 2020 by the World Health Organization (WHO), the Coronavirus (COVID-19) outbreak has resulted in more than 1.3 million deaths out of the more than 56 million (or 0.8% of the world's population) known infected individuals (as of 18 Nov 2020) across the globe (WHO, 2020).
The global tourism industry has felt the full brunt of the pandemic, with business closures accompanied by massive job losses. Major airlines have filed for bankruptcies, and the abilities of every single government are tested to its limits. The need to protect lives and livelihoods has become a delicate balancing act, with proponents of business resumption and reopening of borders at odds with those who prioritize health and safety. There is even polarization at the most basic level – those for and against the wearing of masks. For all the progress made in the twenty-first century especially in education, the irony is that science (and rationality) risks being sidelined.
This book is timely as it provides a comprehensive review and compilation of topics related to the current and past pandemics and their direct and indirect impact on tourism. Dr Sharad must be commended for directing the research towards a more applied focus, as concrete solutions are needed in the collective responses by the people, industries and governments of the world.
There is reason to be cautiously optimistic. 38 million people have recovered from COVID-19. In parts of Asia, the situation has either improved with no further community spread or successfully achieved a huge reduction of COVID-19 positive cases. Some air travel bubbles have been established, safety protocols put in place, safe management measures instituted and implemented and a good number of vaccine candidates competing to complete their trials.
The day will come when we finally conquer COVID-19, yet we know it will not be the last widespread disease that we would witness in our lifetime. A measured and rational approach by all is needed to prepare for the next challenge, viral or otherwise. There is cautious optimism that mankind will prevail again.
Dr Edward Koh 1
Visiting Professor
Bangkok University International
Preface
Viruses have been found everywhere on Earth (NHGRI, USA). Viruses are found wherever there is life and have probably existed since living cells first evolved (Iyer et al., 2006). Virus outbreaks are not a new phenomenon. They have occurred many centuries ago and are happening in this twenty-first century too. The outbreaks of these viruses were most horrific because of lack of knowledge of these viruses and their severe impacts, as well as no research and development to encounter such viral diseases because of absence of the vaccination and its related treatments and precautions. Such pandemics will always be a dreadful experience for human beings due to mass death tolls and infection through community spread. According to the National Human Genome Research Institute, ‘A virus is a small collection of genetic code, either DNA or RNA, surrounded by a protein coat’ (NHGRI, USA). These viruses can enter our life and infect us in various ways. It can be possible through disease-bearing organisms, transmitted from plant to plant by insects and by blood-sucking insects. Influenza viruses are spread by coughing and sneezing etc. The book highlights several past and recent severe global pandemics that have broken out in various countries in the last few decades and harshly impacted tourism mobility and the tourism industry globally. The recent outbreaks of some well-known viruses such as avian flu, SARS, MERS, yellow fever, Ebola virus, Zika virus, swine flu and bird flu have directly affected tourism mobility throughout the world (CDC, 2020).
The most recent outbreaks of COVID-19 inflamed throughout the world, and as a result the outbreak was declared a Public Health Emergency of International Concern on 30 January 2020 by the World Health Organization (WHO). On 11 March, World Health Organization Director-General characterized COVID-19 as a pandemic (previously known as ‘2019 novel coronavirus’) (CDC, 2020). The book highlights conceptual, theoretical background of studies and practical methods towards successfully handling these global pandemics and health emergencies as well as provides best practices to rejuvenate the tourism and hospitality industry from these pandemics.
The historical reviews of virus outbreaks exhibit the repulsive story which directly affects people, place, process, productivity, profitability and pleasure of business and society throughout the world. The dynamics of virus outbreaks are always painful, precautionary and preventive and involve follow-up on many strict restrictions, guidelines as well as standard operating procedures which are most essential protocols during such pandemic situations. The setbacks of these pandemics have always disrupted the social, economic and political environment in the respective regions. It is an old saying that human beings are social creatures. Pandemics affect the social sphere and create a psycho-syndrome of virus infections during the socialization process, meeting for specific purposes, leisure, pleasure and recreation. The terms social distancing, covering mouth with mask, regular hand washing, hand sanitization and maintaining cleanliness and health and hygiene are expounded.
The outlook and approach to encounter such chronic and critical viral diseases have always disrupted our lively environment and physical and mental well-being. In this new age of globalization, commercialization and socialization, celebrations with faster connectivity mobility and advanced information and communication technology, sharing economy where people are the most vibrant sensible resource which require safety and security, protection, precaution during meetings, interactions, with various stakeholders are very routine affairs. Faster mobility with advanced means of transportation, inter-continental global connectivity of people is the most vibrant reason of virus outbreaks and virus infection. The most recent virus outbreaks are some supporting real examples of such global regional and local pandemics.
Purpose of the Book
The purpose of this book is to bring historical and contemporary holistic understanding of various virus-related diseases and direct impact on tourism mobility is needed by academicians, researchers, and travel, tourism and hospitality industry practitioners. This book aims to fill that gap and offers a variety of perspectives through useful and current information in this most crucial aspect that relates to everyone through the focus on cutting-edge research, case study, conceptual, evidence-based study and viewpoints on virus outbreaks and tourism mobility. The book disseminates new knowledge and understanding relayed to emerging and re-emerging pathogens and their vulnerabilities which have influenced the travel, tourism and hospitality and aviation sectors globally. This will also explore the impacts of epidemics, risk factors, capacity to evacuate tourists from the vulnerable destination, the revival of the tourism sector and efforts to control infectious disease through these virus outbreaks.
Some chapters highlight the management and effective measures for prevention and control procedures of these virus outbreaks that provide practical guidelines and frameworks, standard operating procedures, protocols that can be adopted to minimize the severe impacts of the virus and make implementation efforts to control such pandemics successfully by efficiently managing tourism destination and tourism and hospitality enterprises globally.
This book provides an understanding of crisis management during virus outbreaks and recovery and revival after the pandemic of the travel, tourism, hospitality and events sectors worldwide. As an edited book, it will add on new research and knowledge base with high-quality contributions by international scholars and practitioners.
Organization of the Book
The book provides an informative insight into various types of recent virus outbreaks and impact on tourism mobility in worldwide. The chapter coverage of this book is in context of stakeholders of the tourism and hospitality sector. These are people (as guests, visitors, tourists and host as services providers such as tour operators, travel agents, tourist guides, hoteliers, cabs and coaches operators, corporate event planners, destination management companies, local streets food and snacks vendors, souvenir sellers etc.), places (inbound and outbound, international and domestic tourist destinations, tourist spots), processes (booking, marketing, service quality feedback, online and offline payment, online customer care, practices (responsible, sustainable, eco-friendly), technology (technology enabled services) and environment issues (climate changes) destination governances etc., which provide an overview of the severe impacts of pandemics.
The book will have both theoretical and practical implications for researchers, academicians and policymakers who wish to share insights about virus outbreaks and the impact and revival of tourism mobility. The book contains 17 chapters relating to various virus outbreaks and their impact on sharing knowledge about tourism industry experience, learning, outcomes and practices during pandemics from country to country. A chapter-by-chapter brief description follows.
Chapter 1 highlights the catastrophic pandemics which have occurred in the twentieth and twenty-first centuries and their disruptive impact on tourism mobility. A detailed study of past pandemics is conducted starting from the Black Death or Bubonic Plague of 1346 to the recent COVID-19 outbreak and the effect of these diseases on the tourism and economy of the infected countries. Such pandemics have a negative effect on tourism destinations by damaging their image and competitiveness, and as a result leading to disruptions in mobility of tourists, with Asian countries being the most at risk of such disruptions.
Chapter 2 focuses on some demographic trends today that may increase the risk for spreading contagions and our vulnerability to viruses. This is mainly due to the sheer volume of today's population movements, from migration and travel as people fly within and across countries. This vast mobility may make it faster and easier for viruses to spread around the world. COVID-19, which purportedly started in 2019, was a global pandemic that now affects the whole world due to high mobility among countries.
Chapter 3 reports a comprehensive study to elucidate the existing landscape of scientific production of disease outbreaks, pandemics and tourism research. The authors analyzed scientific production of pandemics and tourism-related studies such as year-wise publications, productive authors, institutes, funding sponsor, thematic areas of research and citation analysis. The authors analyzed the research papers indexed in the online Scopus data base over a 50-year period, starting from 1971 to 2020 by using Bibliometrics, and the data are visualized by using data visualization tools like VOS viewer and the Tableau.
Chapter 4 briefly discusses the major viral outbreaks in Asian countries and discusses their impact on the tourism industry. It also discusses the resilience strategies taken by the Asian countries to re-emerge their tourism markets from these outbreaks. It is based on the systematic review of the earlier literature on the various viral outbreaks and the corresponding resilience measures in the Asian peninsula.
Chapter 5 aims to review the effect of the 2003 SARS epidemic on tourism and to analyze the learning outcomes from this crisis critically. The study further proposes practical and strategic tips for airlines, hoteliers and destination marketers in the top Asian tourism markets such as India, China, Singapore and Thailand if a similar crisis affects the region. The research reviewed past literature by using the Prisma method, which is an evidence-based minimum set of items, for reporting in systematic reviews and meta-analyses. The research summarized the previous literature on the SARS outbreak in 2003 and reviewed various practices for tourism industry sustainability. The study provides information of how the airlines, hoteliers and destination marketers tackled the SARS epidemic and proposes the integrated strategy for managing such crises in future.
Chapter 6 synthesizes and organizes existing literature on contagious diseases and tourism. This systematic mapping of the literature helps to identify various mature and emerging themes around the research domain in the literature. The study uses systematic methodology along with bibliometric and content analysis. Using a combination of electronic database searching and forward and backward references searching, the study identifies 160 suitable published studies. The present study is one of the early attempts that analyzes the literature on contagious diseases and tourism using bibliometric analysis and contributes to the literature by identifying various mature and emerging on contagious diseases and tourism literature. These insights provide a robust map for future investigation in this field and also offer implications for practitioners.
Chapter 7 seeks to reflect on new expectations for the lodging industry regarding the post-epidemic social context of COVID-19. By presenting a brief historical review of the way of life and the configuration of cities over the years, mainly from the Middle Ages, it seeks to relate events to protocols developed in response to global sanitary demands. These past demands, since the tuberculosis crisis, have been able to respond after a century and a half to this new urban and architectural challenge. In this way, it points out these practices in different medium-sized locations in Brazil, developed through – and in function of –installation of these accommodations, such as Campos do Jordão (SP), Petropolis (RJ), Guaramuns (PE) and São Francisco de Paula (RS). This research seeks to explore, by means of a bibliographic reference survey, this demand.
Chapter 8 discusses the impact of COVID-19 on employments and livelihood measures and how safety, health and hygiene issues affected the tourism and hospitality industry. It describes a theoretical model to understand the mental health challenges and implication of policies on a practical level. It extends towards tourist destination governance practices that ensure better hospitality and tour operation businesses by minimizing the impact of the pandemic.
Chapter 9 portrays the pandemic period in the city and illustrated the government strategies that have effectively put the outbreak and society under control. The governmental actions can be categorized chronologically into five phases: from early warning and impeding both imported cases and community spread during the two initial stages; city lockdown and encouraging domestic demand in the third and the fourth stages; and supported the resumption of the economy to the new normal by the fifth stage. The analyses showed that the success was, by large, the results of the swift actions and astute strategies of the government, from instant responses to the potential risks, seeking support from large enterprises through corporate social responsibility (CSR), to actively cooperate with the community and the vicinity.
Chapter 10 focuses on the COVID-19 pandemic, SARS, bird flu, Ebola, swine flu, MERS and Zika epidemics. The study also includes a review of studies on epidemics in previous years. Besides, the COVID-19 pandemic is quite different from other epidemics. In April 2020, international flights were stopped for the first time in the tourism history all over the world. From this point of view, the aim of the study is to compare the effects of the COVID-19 pandemic and epidemics that occurred after the 2000s on the tourism sector.
Chapter 11 explores how micro-enterprises (MEs) and small and medium-sized enterprises (SMEs) within the Norwegian tourism sectors were impacted by COVID-19 in early 2020. It examines central stakeholders' and tourism SMEs and MEs first responses to the pandemic. This study is based on a news media review. The media review reveals that Norwegian tourism SMEs and MEs so far have responded in five ways that are to some extent time-displaced yet continue simultaneously: (1) early response to business survival, (2) smaller operational changes, (3) employee layoff and bankruptcies, (4) innovation and alternative income sources and (5) gradual reopening.
Chapter 12 explores the innovative experiential marketing adopted by Japanese resorts and contributes to the identified need for more knowledge in the area. A multiple case approach was adopted and information from 12 resorts was obtained through secondary data. Results identify five innovative marketing approaches that were used by the Japanese resorts studied in this research. The chapter contributes theoretically in relating cultural consumption to experiential marketing in COVID-19 times, opens discussion for policy implications and aims to provide some inspiration to other firms in the business of tourism related to cultural consumption.
Chapter 13 delves into the approaches taken by Vietnam in pre-mediating the influx of COVID-19 from interlopers into the country and controlling its spread within the confines of the nation. This study examines the steps taken by Vietnam. The quick actions of the government have instilled confidence in their citizens, promoted greater internal travel mobility within the Vietnam thus helping the local tourism industry to remain vibrant and competitive. Unlike other countries, which have been severely affected by the COVID-19 virus, Vietnam is poised for a head-start in its recovery.
Chapter 14 aims to provide a generic discussion of how the coronavirus pandemic is likely to influence the services operated by the aviation industry. The chapter, to a greater extent, benefits from the results of existing conceptual/empirical studies, media news as well as the reports of various international organizations such as UNWTO and IATA.
Chapter 15 focuses on research carried out to contribute to this debate by presenting and discussing findings of an empirical investigation applying a factor–cluster analysis on a sample of 225 French consumers/travellers to profile them based on accommodation selection criteria. Further, a series of chi-square tests was run to investigate whether significant differences exist among clusters based on their socio demographic characteristics (i.e. gender, age, level of occupation, employment status) and travel-related variables (i.e. the preferred type of accommodation and the length of the holiday).
Finally, at the end of this journey of the book, as an editor I can say that the outcomes will able to cover many issues and outcomes related to virus outbreaks and tourism mobility. I hope the readers will find some value in the contributions made by the authors from various countries representing a broad cross-section of university researchers and industry practitioners as they provide a global perspective to this topic. In summary, the book will also open up further avenues and opportunities for future research into the area of virus outbreaks and its impact on tourism, hospitality, events and transport industry globally in a diverse range of cross-disciplinary settings.
Acknowledgements
First of all my sincere thanks to the Almighty whose blessings made it possible to edit this book successfully which is based on the most emerging global issue especially focussed on tourism and hospitality industry mobility during virus outbreaks.
Secondly, I owe an enormous debt of gratitude to my teacher (Guru) Professor, Umendra Narayan Shukla, and my respected parents without whose support and encouragement it would not have been possible for me to complete this endeavour.
I would like to express my gratitude to book series editors Prof. Maximiliano E. Korstanje and Prof. Hugues Seraphin who gave me this opportunity to edit on the topic ‘Virus Outbreak and Tourism Mobility’ under the book series on ‘Tourism Security-Safety and Post Conflict Destinations’, Emerald Publication, and also helped with the completion of this book. I am really thankful to them.
My sincere gratitude goes to all authors and co-authors whose interest, initiative, integrity, commitment and hard work for their valuable contributions to this edited volume. I highly appreciate their quality chapters, timely contribution and expertise to this book.
I am also grateful to my department faculty colleagues who have always inspired and encouraged me to complete this book.
My special thanks go to Emerald Publishing who gave me this opportunity to edit this book, and to all the book editing team members who have been involved in this book project for their continuous support and guidance for the successful completion of this book.
Finally, big thanks to my wife Sakshi and my children Atharv (son) and Aashvi (daughter) without whose support this book would not have been completed.
Thanking you
Dr Sharad Kumar Kulshreshtha
Dr Koh works at the Singapore Tourism Board as its Executive Director (Conventions, Meetings & Incentive Travel) at the Experience Development Group.
References
Iyer et al., 2006 Iyer, L. M. , Balaji, S. , Koonin, E. V. , & Aravind, L. (2006). Evolutionary genomics of nucleo-cytoplasmic large DNA viruses. Virus Research, 117(1), 156–184. doi:10.1016/j.virusres.2006.01.009
coronavirus https://www.cdc.gov/coronavirus/2019-ncov/travelers/travel-risk.html. Accessed on October 29, 2020.
cdc https://www.cdc.gov/zika/pdfs/fs-zika-basics.pdf. Accessed on October 29, 2020.
genome https://www.genome.gov/genetics-glossary/Virus. Accessed on October 29, 2020.
- Prelims
- Introduction
- Chapter 1 Catastrophic Pandemics: Disruption in Tourism Mobility
- Chapter 2 Demographic Change and Human Mobility
- Chapter 3 Five Decades of Research on Disease Outbreaks, Pandemics and Tourism: A Bibliometric Analysis
- Chapter 4 Virus Outbreaks and Tourism Resilience Strategies: A Perspective of Asian Countries
- Chapter 5 Sustainability of Tourism after the SARS Pandemic: Revisiting the Past Experiences
- Chapter 6 A Bibliometric Analysis of Contagious Diseases and Tourism: Current Status, Development and Future Research Directions
- Chapter 7 COVID-19 and Epidemic Diseases Transforming Lodging Facilities: A Study of Brazilian Cities
- Chapter 8 COVID-19 Impact on Leisure and Travel Industry: Psychological, Safety and Governance Imperatives
- Chapter 9 The Effects of Pandemic on a Tourism City and the Impacts of Government Policies in Macao
- Chapter 10 Comparing the Effects of COVID-19 Pandemic on the Tourism Industry with Other Epidemics: A Conceptual Review
- Chapter 11 Impacts on and Responses of Tourism SMEs and MEs on the COVID-19 Pandemic – The Case of Norway
- Chapter 12 Cultural Consumption through Innovative Experiential Marketing: Insights from Japanese Resorts during the COVID-19 Pandemic
- Chapter 13 The Gold Standard in Handling a Pandemic at a National Level: Vietnam’s Approach to Dealing with COVID-19
- Chapter 14 Impacts of Coronavirus on the Aviation Industry
- Chapter 15 How Will Tourists Select Accommodation for Their Holiday after the COVID-19 Outbreak? Insights from France
- Index