Existing service innovation models are applied to new sectors (spa, wellness and medical tourism) and new insights are given into how these sectors can increase innovation and enhance customer experiences.
Smith, M.K., Ferrari, S. and PuczkÃ³, L. (2016), "Service Innovations and Experience Creation in Spas, Wellness and Medical Tourism", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, pp. 299-319. https://doi.org/10.1108/978-1-78635-290-320161023Download as .RIS
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