The purpose of this chapter was to deconstruct the underlying contradictions of crowdfunding practices and to show how crowdfunding practitioners develop a schizophrenic use of these contradictions.
The main contradictions of crowdfunding practices are introduced with theoretical references. Then short cases are used to illustrate how crowdfunding practitioners try to cope with these contradictions.
The crowd addresses many contradictions, first because it is a syncretic concept, second because online crowds are still to be proven crowds. In any case, crowdfunding practitioners do their best to take the advantage of these contradictions, and run the risk of falling between two stools.
An attempt to provide an analysis of crowdfunding as a social, and not only economic, phenomenon, to suggest avenues for further critical research on crowdfunding.
Méric, J. (2016), "Crowdfunding in Present Society: Deconstructing the
Emerald Group Publishing Limited
Copyright © 2016 Emerald Group Publishing Limited